Download - cellity Präsentation CeBIT 2009
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Forum California CeBit, Hannover, 4.3.2009
Mobile Social Networking
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Sep. ‘09
least cost router
set of individualsingle-purpose-apps
Dec. ‘08Feb. ‘08May ‘07Feb. ‘07
Communicator 3multi platform (messagingvoice, presence, etc.)
Communicator:voice, e-mail, messaging, twitter
Communicator 2:address book-centered,communication features (e-mail, messaging, social networks, twitter, voice)
connect & communicate
The Evolution of cellity’s Mobile Service
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Introducing the cellity addressbook 2.0 Introducing the cellity addressbook 2.0
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Mobile internetservicesSoftware
cellity Value Chain Positioning
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mobile advertisement build in
one central personal profilemanage yourself in one placerelevant contact information
auto-connectwith your current friends
up-to-date contact info
auto-add new contacts
connect to social networks
universal messaging platform:send messages like e-mail, SMS, messages on Twitter & Facebook, etc.connect to social feeds Twitter, Facebook timeline, etc.
cellity Addressbook 2.0
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Works on the iPhone Works on the iPhone
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Works on the Android G1Works on the Android G1
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Works on all major mobile platformsWorks on all major mobile platforms
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Works with major social networksWorks with major social networks
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Works with major email account providersWorks with major email account providers
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Web appWeb app
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Web app: web callWeb app: web call
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Web app: messagesWeb app: messages
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connect & communicate
Business Model
Ind
irect
Reven
ues
Dir
ect
Revenues
Advertising
- there is a strong demand for mobile ad space
- ideal opportunity for targeted advertising within the client application
- ad revenues are planned to start in Q1/ 2009
B2B Services
- focus on MNOs in Western Europe
- offering the cellity Communicator 2 in a co-branded environment
- revenue share for advertising revenues or monthly charged fees for the premium service directly via the MNO billing
Premium Model
- premium services for a monthly subscription fee
- advanced application features such as ‘export of data’, ‘additional storage capacity’ or ‘free of advertising‘.
- premium model is planned to start in Q1/ 2009 Channels
- channels within the client software- trigger the sale of mobile content
(charged per sale), 3rd party content or services (charged per lead), + specific parts of the premium offering
‘Classic’
- voice services (per minute) or cost per SMS channels
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Technologies
BrowserBrowser
EmailEmail
Address Book 2.0+ Social Network FeaturesAddress Book 2.0
+ Social Network Features
Social network
messaging
Social FeedsSocial Feeds
Address Book 2.0+ Social Network FeaturesAddress Book 2.0
+ Social Network Features
Social network
messaging
Social FeedsSocial Feeds
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cellity addressbook 2.0cellity addressbook 2.0
native mobileaddress book
incoming & outgoing calls
email, IM, SMS, freeSMS
fully open for additional sources
Outlook
Frontends:
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centralized information widely accessible & securely stored
Server Centric Architecture
In the mobile web
On the computer
On the mobile phone
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Browser Integration Example
connect & communicate
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Frontends
Features – main drivers
• Mobile and web always synchronized and accessible
• Same UI on mobile and PC
• Settings, data, information centralized
connect & communicate
Frontends Competitors cellity
PC app
Web app
Mobile app
Mobile web
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messagingvoice
socialnetworks
socialfeeds
IM*
LBS* Presence*
connect & communicate
connect & communicate
* coming Q1/2009
Future outlook: Address Book 3.0
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Thank you for your attention!
cellity AGSarik WeberStahltwiete 2322761 HamburgGermanytel. +49 40 8888 5600fax +49 40 8888 56010
www.cellity.com