© 2011 Amazon Services LLC Page 2 10/25/2011
CATEGORY STYLE GUIDE: TOOLS & BUILDING SUPPLIES
About this document
This Style Guide is intended to give you the guidance you need to create effective, accurate product detail
pages in the Tools & Building Supplies category.
In addition to using this document, we encourage you take advantage of the wealth of information available in our Help pages. Click "Help" on the upper-right side of the Seller Central home page.
Table of Contents
Section I: Overview
Section II: Title Style
Section III: Key Product Features
Section IV: Product Descriptions
Section V: Images
Section VI: Browse & Search
Section VII: Item Package Quantity
Section VIII: Variation Relationships
Section IX: Product Attributes
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Tools & Building Supplies
Whether you're selling products for industrial, professional, DIY customers, or all of the above, accurate
data is crucial to discoverability and sales. How you present your products will greatly influence the
customer's purchasing decision when shopping on Amazon.ca. Providing a clear and concise listing while
following a consistent format will better inform customers and enhance the discoverability of your
products. This can result in increased traffic to your product listings.
Please review the following information in detail and make the appropriate adjustments to your product
listings.
This section covers the following guidelines for setting up product detail pages:
Title Style Get customer attention with great titles. Clear and concise titles will
improve your search results and catch the customer‘s attention.
Brand & Manufacturer Improve discoverability and duplicate detection by entering accurate
brand and manufacturer information.
Images Show customers what they're buying. Professional images on white
backgrounds will bring life and added attractiveness to your product.
Key Product Features Highlight the key features and benefits of your products.
Product Descriptions Elaborate on the features and uses of your product.
Browse & Search Improve discoverability and traffic through search terms and style-
keywords.
Item Package Quantity Indicates how many items are in the package. Please use if there is more than one identical unit in the package of the product you are
selling.
Variation Relationships Make choices easy: Display multiple color and size options on a
single detail page.
Product Attributes Providing attributes about your products to help Amazon surface
your products and display detailed product specifications to the
customer.
NOTE: For specific style guidelines for Lighting products, see: Amazon.ca Lighting Style Guide
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CATEGORY STYLE GUIDE: TOOLS & BUILDING SUPPLIES
Title Style
Your product title is the first thing customers see when visiting your detail page. Does your title provide
the customer with the right information? Will they continue looking at your product offering?
Amazon uses the words in product titles to display your products in search results. A concise and relevant
title will drive traffic to your product. Always check titles for consistent format and accuracy. Follow the
guidelines below to create product titles that make a good first impression.
When you list your child products, fully describe each one so that they are all included in browse and
search results. Each individual word in the Product Name is searchable by itself. For example, suppose
your product name is "DeWalt D51845 1-to-2-1/2-Inch Round Head Framing Nailer.‖ Because this
product name is very detailed, this product already has a good selection of search terms even before you
add the additional terms.
Tips on how to create a great title
Do Do Not
Capitalize the first letter of each word (but see
exceptions under Do Not)
Use numerals (2 instead of two)
Avoid dashes, use commas
If a bundled product, state value in parenthesis
as (pack of X)
Keep it short, but include critical information
50 characters maximum
Note: Please include only standard text.
Type 1 High ASCII characters (®, ©, ™, etc.)
or other special characters are not supported.
Do not include price and quantity
Do not use ALL CAPS
Do not capitalize:
Conjunctions (and, or, for)
Articles (the, a, an)
Prepositions with fewer than five letters (in,
on, over, with, etc.)
Do not include seller information
Do not include promotional messages such as
"sale" or "free ship" (use the Promotion
Manager tool to include messaging)
Do not use your seller name for Brand or
Manufacturer information, unless your product
is Private Label
Do not include symbols in your listings
(such as ! * $ ?)
Do not include subjective commentary such as
‗Hot Item‘ or ‗Best Seller‘
Elements to Include
Cordless Products
Mfg + Brand + Model # + Model Name + Voltage (for cordless) + Portable (for corded) + Battery-Type +
Size or # of Tools if Kit + ―Cordless‖ + Product Type + ―with‖ Unique Thing/Attribute* (if applicable) +, #-
Pack Size
Corded, Air or No Power
Brand + Model # + Model Name + ―Portable‖ (if app) + Size (if app) + Product Type + Big Unique Thing
(if app) + #-pack (if app)**
*A Big Unique Thing is something that makes the product different from other products from the same
Brand which have identical information for all other Title content other than Model Name &/or Number.
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Examples:
Bosch 4000-09 Worksite Portable 10-inch Table Saw with Gravity-Rise Wheeled Stand
DeWalt D51845 1-to-2-1/2-Inch Round Head Framing Nailer
Stanley 20-045 15-Inch Fat Max Hand Saw
Note: Including your company information or sale messaging in your product titles may negatively
impact your seller account.
Examples:
Good:
Bad:
-Only capitalize the first letter of each word -Do not include shipping information or promotions (free glasses) -Do not include information on where it was featured
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Key Product Features
The Key Product Features bullets on the detail page tell the customer about the details of your product
and can influence the customer purchase decision.
Highlight the five key features you want customers to consider, such as dimensions, age
appropriateness, ideal conditions for the product, skill level, contents, country of origin, and so on
Maintain a consistent order. If your first bullet point is country of origin, keep that same order for all
your products
Reiterate important information from the title and description
Begin each bullet point with a capital letter
Write with sentence fragments and do not include ending punctuation
Do not include promotional and pricing information
Do not include shipping or company information. Amazon policy prohibits including seller, company, or
shipping information
Feature bullets help customers evaluate a product, so any non-product-specific information can
distract from a customer‘s purchase decision
Content Example: Feature Bullets
Materials
Durable plastic handles
Constructed of lightweight powder coated aluminum and Zinc plated steel
Satin nickel and chrome finish
Rubber boot for enhanced grip
Place of origin Made in China
Measurements
Lightweight 6-1/2 pounds
40-gallon capacity
Max. Depth of Cut: 22-3/4"
Blade Shaft Diameter: 2-1/2"
Warranty Information 1-year manufacturer warranty with proof of purchase
Customers use this section to get a snapshot of the product. They may use this section to finalize a
purchase decision or it may interest them enough so they will then read the full product description.
Tips to improve readability
Write all numbers as numerals
Separate phrases in one bullet with semicolons
Spell out measurements such as quart, inch, feet, and so on
Do Not:
Use hyphens, symbols, periods, or exclamation points
Write vague statements; be as specific as possible with product features and attributes
Enter company-specific information; this section is for product features only
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Examples:
Good:
Technical Details
2-inch to 3-1/2-inch round head pneumatic framing nailer with 64 nail capacity magazine
Selectable trigger -- restrictive or contact actuation mode
70-120 PSI operating pressure
Measures 19-1/2 inches long and 14 inches tall; Weighs 8 pounds
Includes carrying case, 1/4-inch air fitting with dust cover, and oil\
Technical Details
Rock hammer with a leather-wrapped handle
Leather grip is made of laminated leather "O" rings pressed then riveted to the shaft
Solid steel construction; pointed tip
Head weighs 22 ounces and is 7 inches long
Overall length 13 inches; weighs 1 pound 14 ounces
Bad:
Technical Details
MUST BUY
Shipped via USPS Priority Mail (2-3 day) or USPS Express Mail (1-2 day with signature required)
Only $12.99
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Product Descriptions
As you describe your product, you might want to include some key features listed in your bullet points.
However, go beyond a simple to-the-point description. Well-written product descriptions help the
customer imagine the experience of owning or handling your product.
Put yourself in your customers' shoes: what would they want to feel, touch, and ask? Incorporating
information about the feel, usage and benefits of your product can fire the customer's imagination. This is
as close as you can come to creating an in-store experience. Product Descriptions are limited to 2000
characters.
Do Do Not
Describe the major product features and list
product information including size, used-for
and style
Keep it short, but include critical information.
Include accurate dimensions, care instructions
and warranty information
Use correct grammar and complete sentences
Do not include your seller name, e-mail address,
website URL, or any company-specific
information
Do not write about anything but the product for
sale; this is your opportunity to tell the
customer what they are buying
Do not mention competitor names outright
Do not include promotional language such as
"sale" or "free ship" (use the Manage Promotions
tool)
Do not abbreviate
Examples:
Good:
Product Description
Product Description
This 12-volt cordless drill is just like its big 15.6-volt brother, only a little lighter in the hand and on
the pocketbook. With 293 inch/pounds of torque, it flat-lines its 12-volt competition and runs
longer per application than most of its 18-volt rivals. A compact 8-3/16-inch chassis length and a
weight of just over 4 pounds make it easy for almost anyone to handle. It has two speed ranges:
0-400 rpm for driving screws and drilling through soft substances like drywall, and a robust 100-
1300 rpm setting for drilling through harder woods. For large construction projects, you may want
to consider its big brother, the 15.6-volt PDK15, or their cousin, the PD15KH with a hammer
function for masonry, but weight, runtime and price make this a perfect drill for do-it-yourselfers
and homeowners. Don't be fooled by its size, its power will make a believer out of you. This was a
Popular Electronics 2005 Editor‘s Choice product.
Bad:
Product Description
Product Description
Includes HS8365S 26" 3,200 SPM 4.4 AMP Hedge Trimmer - 608365980, Blade Sheath –
631379000.
-Too vague, doesn‘t provide a compelling reason to purchase the product
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Images
Images display on the product search page and the product detail page. A professional image helps
customers discover your product and can drive traffic to your product listings. Show customers what they
will receive in their shipment (and only what they will receive). Make it easy for them to identify your
product with a clear, high-quality image displaying exactly what you're offering.
Required Use simple and clean backgrounds that do not distract from the product; ideally,
the background is pure white
Product images should be at least 1,000-dpi 3,000-dpi images are preferred
Product images should be in color, not black & white
Show the entire product. It should occupy at least 80 percent of the image
area.
Include only what the customer will be receiving; accessories that are not part
of the product should not be shown
If it is a bundled product, it is not necessary to show the entire LOT of items, a
single image of the product will suffice.
Multiple angles of each product is preferred
If the product is white, use a drop shadow to offset it
Prohibited Brand tags or packaging in any of the images
Images of second hand or slightly used products
Borders, watermarks, text, or other decorations
Sketches / drawings of the product – real images only
Colored backgrounds or lifestyle pictures, except in cases of prepared food
products.
Other products, items or accessories that are not part of the product listing;
only include exactly what the customer is buying
Image place holders (i.e. ―temporary images‖ or ―no image available‖)
Image containing graphs of product ratings
Promotional text such as "sale" or "free ship" (use the Manage Promotions tool
instead)
Note: Zoom Functionality
When you submit an image of at least 1,000 dpi, customers can zoom in on your product image on the
detail page. This provides a detailed look at your product and may reduce returns and negative feedback.
Examples of good images
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Examples of bad images:
Additional Images
Alternate images should feature the product in use and close-ups of important features.
Examples of good images:
- Do not include promotion/shipping information
-Do not use backgrounds other than white
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Browse & Search
Customers come to Amazon.ca to shop for products. They can find your products two ways: either using
the Browse option, or using Search Terms. Most often customers use a combination of browse and
search. Make sure customers can find your products. Drive traffic by providing Search Terms and Style-
Keywords (for Browse).
Classification- Browse
Thousands of merchants sell millions of products on Amazon.ca. To help customers find products easily,
Amazon developed a detailed product hierarchy or browse-tree structure. Customers refine by category
and subcategory links until they reach the most specific product type.
Amazon uses your ItemType keywords to classify your products under the correct browse nodes. In order
for your products to continue to appear when customers refine their category options, they must be
classified correctly to the deepest level.
See the latest Item Classification Guide in the Help section of Seller Central. Item Classification Guides
(ICGs) are category-specific documents that provide valid values for setting up your products. These
values take advantage of the browse structure for categories on Amazon.ca.
Example of the browse-tree category structure on Amazon.ca:
The attributes below are used for browse classification.
Attribute Definition Examples
**ItemType Enables customers to find your products as they browse
to the most specific item types. This is the most
important value and determines browse category
structure.
Select an item type value from the ICG, such as
power-core-drills, electrical-tape, or earth-augers.
UsedFor Further clarifies how and for what the item can be used,
such as for holidays, seasons, or events.
Select an UsedFor value from the ICG, such as
welding or wood-working.
Target Audience Specifies the target audience the item is aimed for. Refer
to the ICG for allowed values.
Select the target audience value from the ICG, such
as professional-audience
OtherItemAttributes Specifies other item attributes of your product.
Recommended for further classification of your products
in the Browse structure. Refer to the ICG for allowed
values.
Select other-item-attribute values from the ICG, such
as fine-grit, 12-voltage, or biscuit-color.
*** ItemType is the most important attribute for getting customer's to your product and in the most
granular browse node.
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Search
Amazon automatically indexes the search terms that are derived from the standard-product-id (e.g.
UPC/EAN), product-title, brand, manufacturer, and manufacturer-part-number. This allows you to add
even more keywords to your products. There are five separate entries for the keyword field and each can
contain up to 50 characters—comma separated.
Search terms help customers find your products. Your product titles and company name are already
searchable, so think about other words that describe your product. Think like Amazon customers when
choosing your terms; use words they might enter into the search bar, including synonyms. Make sure
they can find your products!
Guidelines for listing your Search Terms
Each product can have up to five search lines of 50 characters per field; that's 250 characters available
for your search terms
The words you choose are the terms our search engine pulls from when customers search the site
The individual words of the title, seller, and brand are also automatically included as search terms and
do not need to be repeated in your search terms
Any combination of title words and search terms are fully searchable
Examples
Text–file feed
If you are using an inventory text file, the template fields for search terms appear as search-terms1, search-terms2, and so on. For more details about how to create effective search terms, see Using Search & Browse.
Add a Product in Seller Central
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Item Package Quantity
The Item Package Quantity (IPQ) provides customers with information on the number of identical
units within an offer. Make sure you enter the correct IPQ in your listing data so your product will
attach to the correct detail page.
Note: Most manufacturers create UPCs for products that are sold as a set (for example, 4 plates sold
as 1 unit). However, some sellers break up these sets and sell the products as single units. To
minimize detail page errors and customer confusion, it is important to always include the IPQ for
products that could be sold either in a set or as single units.
Your Product Your Product IPQ Why?
Ritelite LPL792XLB 5-LED
Computer and Book Light,
Metal
1 The customer will receive only 1 light.
Moonrays 93004 Dover
Pewter Solar Fixtures, 4-
Pack
4 There are 4 fixtures. Other merchants
may be selling single fixtures.
Kenroy Home Park Avenue
3-Piece Lamp Set with Oil-
Rubbed Bronze Finish
1 This pack is made up of 3 unique
products. There are no duplicates in this
pack.
Sylvania 22181 32-Watt T8
Octron Fluorescent Ecologic
Lamp 4100K 75 CRI with
Instant Start or Rapid Start,
Cool White, 12 Pack
12 You are selling 12 identical tubes; the
customer will receive 12 tubes. If your
IPQ is 1, you will match with other
sellers offering 1 tube for sale, and you
will have the highest price. This means
you will not win the Buy Box.
How to Set Up IPQ for a Product Add a Product in Seller Central
Text-file Feed Template
XML Feeds
"Brand Y" filters are available as either a 4-pack or a single would be entered as:
4-pack: (Title) = "Brand Y filters, 4-Pack" >> (UPC) = "000123456789" >> (IPQ) = "4" >> (Price) = $20
Single: (Title) = "Brand Y filters" >> (UPC) = "000123456788" >> (IPQ) = "1" >> (Price) = $6
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Variation Relationships
Variations allow customers to choose the desired color and size of your product from a single detail
page, which you create using parent-child product relationships. Variations provide a cleaner
customer buying experience.
Note: If your products currently match with Amazon offers on the detail page, you can skip this
section (and please do not use Variation Relationships) because your products will automatically match to an identical product offer.
The best selling child products are the initial display on the detail page and the other variations are
displayed when selected by the customer. The child products are related to each parent and the
relationship of parent to child is the variation theme: Size, Color, or Size-Color.
Parent
(Lamp)
Child
(White)
Child
(Red)
Child
(Yellow)
Child
(Purple)
There are three Components to a Parent/Child relationship:
Parent product: Non-buyable products used to relate child products, for example flashlights
Child products: Buyable products related to parent product by size and/or color, such as Blue, Gray,
Orange, and Yellow
Variation theme: Defines how the products differ from each other, such as size-color
When creating variations, you must provide information in these required fields:
SKU
Parentage (identify for that SKU, either "parent" or "child")
Parent SKU (for child SKUs only, enter the parent SKU for that child)
Relationship Type (enter "variation" if the product is part of a variation set)
Color – if appropriate
Size – if appropriate
Variation Theme (size or color or size-color; for size-color the size and color fields must both
have values)
Note: If you enter the Relationship Type and fail to enter the color or size, you might receive an
error when uploading your data, or your product might not display properly on the website. Make
sure you have entered all required variation fields for your products. If you fail to enter any of the
required fields, your products could be suppressed from the website. If you have questions, please
contact technical support.
Required Fully describe each child product, so they will be included in browse and search
results Add the size and color to the child product title Use SKUs to build relationships using field for SKU and ParentSKU List the Child offers under the Parent SKU in the flat-file or XML
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Prohibited Do not include price and quantity values for parent products The parent title should not include size or color Do not choose a variation theme ID other than size, color, size-color Do not link any products that are not a variation of size or color to the parent product
How to set up Variations for a product Watch a video tutorial on creating Variations with a text-file feed.
Learn more at XML & Data Exchange section of Seller Central Help.
Example detail page for Color Variation:
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Product Attributes
Providing rich data about the items you sell helps Amazon surface your products in search and browse and
provides detailed product specifications to the customer. There are several additional attributes you can
provide about your products. These attributes will be displayed in the product specification feature and
allow Amazon to create browse refinements for search.
Product Specification Widget
The product specification widget is displayed on the detail page and allows the customer to see at a glance
the most relevant attributes for making a buying decision. This feature also allows Amazon to provide
useful definitions of attributes so customers can make an informed buying decision.
Search Result Refinements Using Attributes
Attribute based refinements allow customers to narrow their search results to only the product relevant to
what they are looking for. Once the majority of products in a certain browse location have attribute data,
Amazon will turn on these refinements.
An example of attribute-based refinements can be found in chandeliers where a customer can refine their
search by fixture material, shade type, number of lights, and shade direction.
These refinements show up in the left column of the search results under the department, shipping option,
and brand. Because of the vast selection on Amazon, providing product attributes can be essential for
customers to discover your products.
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Example of Attribute-based refinements in Search Results:
The most important attributes for Tools & Building Supplies products are listed in the following tables.
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Website Display Label Definition Example
Information for all product types
Size Specifies the size of the product. Examples can 10x10x12, or 1/4", or 1/4 Sheet, or
.017".
10 x 20 x 1
Color Specifies the specific predominant color of the product. Sage
Color Map Specifies the color family. Please populate this in addition to color. Green
Style Describes the style of the product. Modern
Finish Describes the surface finish. Chrome
Material Specifies the predominant material used in the product. leather
Shape Describes the shape of the product. Use this to describe the shape of configuration of
a product.
Oval
Power Source Specifies what type of power is required to operate the product. battery-powered
Included Components Clarifies what components are sold with the product. Case
ItemPackageQuantity Indicates how many items are in the package. Use if there are more than one unit
with its own UPC in a package. For example a 6-pack of l ight bulbs.
1
Special Features Specifies functions and unique features. Variable Speeds
Usage Specifies how the product is intended to be used. Outdoor use
Air Flow Capacity Specifics the amount of air a fan or heater can circulate. 1200
Maximum Weight Capacity Specifies the maximum weight capacity. 600
Number Of Pieces Specifies the number pieces in the product. Use this to number of tools in a set or
number of pieces in a toilet.
12
Certification Specifies any industry specifications, certifications or requirements met. Energy Star
Assembled Height Specifies the assembled Height of the product 5
Assembled Length Specifies the assembled Length of the product 10
Assembled Width Specifies the assembled Width of the product 5
Assembled Diameter Specifies the assembled diameter of the product. 5
Assembled Weight Indicates the weight of the assembled product. 5
Wattage Specifies the wattage. 6.2
Information for Hardware including Flashlights
Head Style Specifies the head/bit style of a screw. Flat
Center to Center Length Specifies the "center to center" length between the two holes used to install the
hardware.
3
Bulb Type Specifies the light bulb type used in a product. LED
Brightness Indicates the Luminous Flux or brightness value of the bulb, measured in Lumens. 140
Pattern Describes the pattern of the product. Use this for hardware products shaped like
letters or numbers.
Stripes
Installation Method Describes the method of installation. Use this for flooring, wallpaper, hardware and
plumbing.
Self-adhesive
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Information for Plumbing including Sinks, Faucets, Toilets, Pipes, Etc.
Number Of Basins Specifies how many basins a sink has. 2
Number Of Holes Specifies the number of holes. Use to describe the number of wholes in a sink. 2
Spout Height Specifies the vertical distance from the deck or mounting surface to the bottom of the
aerator.
7
Spout Reach Specifies the distance from the center of the mounting hole to the center of the aerator
in a sink.
2
Flush Type Describes the flushing features of a toilet. Dual
Rough-in Specifies the distance between the drainage hole and the back of the toilet. 12
Inside Diameter Specifies the inside diameter of a pipe, tube or valve. 12
Outside Diameter Specifies the outside diameter of a pipe, tube or valve. 25
Thread Size Specifies the thread count per inch of a plumbing fitting. 14
Flow Rate Specifies the flow rate of l iquid. Use this to describe water flow in shower head or
faucet, or to describe the flow rate of a paint sprayer.
2.5
Water Consumption Specifies the amount of water used by appliances. For toilets and urinals specify the
minimum GPF option for that product.
1.6
Installation Method Describes the method of installation. Use this for flooring, wallpaper, hardware and
plumbing.
Self-adhesive
Extension Length Specifies the maximum extension possible. Use this to specify the length of a pull-out
faucet feature, ladder, stand or an extension of another sort.
2
Handle/Lever Placement Indicates the orientation or placement of the handle on a door, handle on a tool, or
the lever on a toilet. The values are descriptions from the perspective of someone
facing the object. For toilets, "left" is most common.
Left
Number of Handles Specifies the number of handles. 3
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Information for Power and Hand Tools
Handle Material Describes the material used for the handle of the product. Plastic
Blade Length Specifies the length of the blade. 3
Folded Knife Size Specifies the overall length of the knife when the blade is in the folded position. 1.8 x 3.7 in
Blade Edge Describes the edge of the blade. Serrated
Teeth Per Inch Specifies the number of teeth per inch on a blade. This is always measured in teeth
per inch.
24
Speed Specifies the Speed of a tool measured in RPM only. 100
Performance Description Describes the performance of a tool measured in Beats per minute (e.g.: 200 BPM),
Strokes per minute (e.g.: 200 SPM), .6 CFM@ 100 PSI
.6 CFM @ 100 PSI
Maximum Power The maximum power produced by a power tool. Measured in Watts. 510
Torque The maximum power produced by a power tool. Measured in Torque, either foot-lbs
or inch-lbs
500
Cutting Diameter Specifies the cutting diameter of a dril l bit. .5
Tool Tip Description Specifies the industry identifier for the bit types--Split Point, SDS, Ship Auger, Rotary
Hammer, #2, 31 Square, Torx, SDS, Spline, Split Point…
#2
Measurement System Specifies if the tool if metric or standard or both. Metric
Accessory Connection Type Specifies the industry identifier describing the fastener attachment type to the tool--
Pad Style, Hook and Loop, Hex, Spline, SDS, 3/8" Arbor, Quick-Connect…
SDS
Compatible Fastener Range Specifies the range of compatible sizes of a nail or staple . 1.25"- 2.25"
Laser Beam Color Specifies the color of the laser's beam. red
Measurement Accuracy Specifies margin of error or the accuracy of a tool. 0.003 mm
Viewing Area Specifies the size of the field of view for a helmet or safety glasses. 1.8 x 3.7 in
UV Protection Specifies the Ultraviolet l ight protection offered by the product. Values can be
specified as 99% or UVA protection.
0.99
Grit Rating Indicates the grit of a product - mainly used for sandpaper and abrasives. 60, 120, 240
Grit Description Describes the texture of the abrasive. course
Horsepower Specifies the horsepower of the product. The modifier of HP will be automatically
appended to your data.
10
Voltage Specifies the voltage capacity. 240
Thickness Specifies the thickness of an item. Use this to capture the gauge of a nail or staple, or
the thickness of wallpaper.
16
Maximum Pressure Specifies the maximum operating pressure. 70
Capacity Description Describes the capacity of a product. Use this for values that are not weight or air
volume. Such as: 2ft - 600 ft, 550 in steel, 0-27000 rpm, 2-1/4" @ 45 degrees, or 18"
in ti le, 200 Beats Per Minute.
18" in Steel
Sound Level Describes the noise level of the product in use. 92
Cord Length Specifies the length of the electrical cord. 12
© 2011 Amazon Services LLC Page 21 10/25/2011
CATEGORY STYLE GUIDE: TOOLS & BUILDING SUPPLIES
Information for Building Materials Including Wallpaper, Insulation, & Ladders
Coverage Specifies the area coverage of the product. For example, wallpaper would be 12 sq
feet per roll.
12 sq. feet per roll.
R value Specifies the industry standard insulation resistance or R value. R will be appended
to your value.
40
Installation Method Describes the method of installation. Use this for flooring, wallpaper, hardware and
plumbing.
Self-adhesive
Extension Length Specifies the maximum extension possible. Use this to specify the length of a pull-out
faucet feature, ladder, stand or an extension of another sort.
2
Handle/Lever Placement Indicates the orientation or placement of the handle on a door, handle on a tool, or
the lever on a toilet. The values are descriptions from the perspective of someone
facing the object. For toilets, "left" is most common.
Left
Handle/Lever Placement Indicates the orientation or placement of the handle on a door, handle on a tool, or
the lever on a toilet. The values are descriptions from the perspective of someone
facing the object. For toilets, "left" is most common.
Left
Number of Handles Specifies the number of handles. 3
Information for Electrical Products
Switch Type Specifies the configuration of the circuit the switch is designed for. 1- way
Display Style Specifies the type of display a product has. Touch screen
Plug Profile Specifies the installed look of a plug. Protruding
Plug Format Specifies the style of plug prong configuration. A- US style
Switch Style Specifies the style of the switch. Toggle switch
Cord Length Specifies the length of the electrical cord. 12
Information for Batteries or Products with Batteries
Are Batteries Included Indicates if batteries are included with item. true
Batteries Required Indicates if batteries are required for product to function. false
Battery Cell Type Specify the type of battery in the product. Please select an acceptable value from the
valid value list.
NiCad
Battery Description Describes the specific batteries required and any notable features of those batteries. AAA Rechargeable
Battery life Indicates the average lifespan of the battery. 2800 hours
Lithium Battery Energy Content Watt hours of each battery (or cell) in unit 3
Lithium Battery Packaging Choices are "batteries_only" (If battery is a standalone)
"batteries_contained_in_equipment" (if battery is assembled in the item) or
"batteries_packed_with_equipment" (If battery is included in the item packaging but
batteries_contained_in_equipment
Lithium Battery Voltage Voltage of each battery (or cell) in unit expressed in volts. 12
Lithium Battery Weight This is the weight in gms of l ithium contained in each "metal" cell or battery or in the
case of rechargeable batteries it is the "equivalent l ithium content" expressed in
grams, in each ion cell or battery.
3
Number Of Lithium Ion Cells Total number of Lithium cells (of type "Ion") in the product, where the cell isn't
contained in an encased battery.
1
Number Of Lithium Metal Cells Total number of Lithium cells (of type "Metal") in the product, where the cell isn't
contained in an encased battery.
1
Information for Security Products
Temperature Range Specifies the temperature range within which the product functions. 120 - 240
Sound Level Describes the noise level of the product in use. 92
© 2011 Amazon Services LLC Page 22 10/25/2011
CATEGORY STYLE GUIDE: TOOLS & BUILDING SUPPLIES
Information for Appliance Parts and Accessories such as Furnace Filters and Hoses
Minimum Efficiency Reporting Values (MERV)Specifies the MERV efficiency rating of a furnace filter. 8
Hose Length Specifies the length of the hose-- on a sprayer, shop-vacuum or appliance with hose. 25