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Case Study:
Southampton: the smartcities card and uni-link buses
SmartCard Networking Forum Members EventSouthampton1st November 2005
John Waugh Transport Services Manager, University of Southampton
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John WaughTransport Services Manager, University of Southampton
The Network
SmartCard Networking Forum Members EventSouthampton1st November 2005
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The Fleet
SmartCard Networking Forum Members EventSouthampton1st November 2005
Andy Vowles
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Sales
350,000
300,000
250,000
200,000
150,000
100,000
50,000
0Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul
Pas
sen
ger
Nu
mb
ers
uni-link Monthly Passenger Numbers
SmartCard Networking Forum Members EventSouthampton1st November 2005
The demand
2002/032001/02 2003/04 2004/05 2005/06
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SmartCard Networking Forum Members EventSouthampton1st November 2005
The business model
John WaughTransport Services Manager, University of Southampton
James E
kema 2004
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John WaughTransport Services Manager, University of Southampton
SmartCard Networking Forum Members EventSouthampton1st November 2005
Three years to find out what’s wrong with Britain’s buses!
It’s a people problem:
Parents and children
Older people
People with notes – not coins
Lost people
Students
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John WaughTransport Services Manager, University of Southampton
SmartCard Networking Forum Members EventSouthampton1st November 2005
Getting it right:
Bus Design
Flat Fare
Cash Free – Including Concessions
James Ekema 2004
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John WaughTransport Services Manager, University of Southampton
SmartCard Networking Forum Members EventSouthampton1st November 2005
Getting smart…
University ID Card Project
Sport and recreation
uni-link
Access
…and getting smarter
- to buildings - to bike stores - to car parks - to catering - to libraries
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John WaughTransport Services Manager, University of Southampton
SmartCard Networking Forum Members EventSouthampton1st November 2005
Progress report:University and smartcities cards enabled for uni-link
Smartcities cards supplied with free 12 journey ticket already encodedTickets available on smart card:Annual…………. shop sale only……………. smart card only90 Day………….. shop sale only……………. smart card only28 Day………….. shop or on-bus charge…... smart card only7 Day………….…shop or on-bus charge…... smart card only on-bus
(paper ticket only available from shop)12 Journey Multi-trip shop or on-bus charge
(paper ticket available from shop or on-bus)Concession rate……………………………… smart card only
Up to 75% journeys cashless
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Sales
Yearly Passenger Numbers:
SmartCard Networking Forum Members EventSouthampton1st November 2005
Concessionary Travellers on the move with uni-link
2002JanFebMarAprMayJunJul AugSeptOctNovDec
430038004200390048003500400038003800420045004400
2003JanFebMarAprMayJunJul AugSeptOctNovDec
450041004700420048004500490046004700420042004100
2004JanFebMarAprMayJunJul AugSeptOctNovDec
400036004400400046004600460046005500630065006400
2005JanFebMarAprMayJunJul AugSeptOctNovDec
600054006100650065006800660046007000
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John WaughTransport Services Manager, University of Southampton
SmartCard Networking Forum Members EventSouthampton1st November 2005
The future…
£2 All Day Ticket loadable on card
‘E purse’
Hospitality card
Smart card lane for the bus
Exit past the driver
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John WaughTel. 023 8059 6654
SmartCard Networking Forum Members EventSouthampton1st November 2005
Thank you for listening.
Feel free to contact me if you have any further questions -