SKILSAW hits the open road for 75th anniversaryJob to be Done: Help SKIL Tools celebrate the 75th anniversary of its iconic SKILSAW. Strategic Approach: Develop an integrated PR and social campaign to keep the “Saw That Built America” top of mind with media and consumers throughout the year. o Leverage partnership with American Chopper to build

custom anniversary choppers and drive awareness of the 75th anniversary of the SKILSAW at the National Hardware Show through a highly visible unveiling event

o Celebrate the SKILSAW via compelling content on the brand’s social channels and eNewsletter

o Create an additional media hook via an Ebay Motors auction of the chopper with Auction Cause; proceeds support The Home Depot Foundation

Outcomes:o 775 media placements during 6-month campaigno 24 media attendees at chopper unveiling o Donated $26,000+ to The Home Depot Foundation

Case Study