Download - Case do COC
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UMA REALIDADEUM CASE PARA MUDAR
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O SISTEMA DE ENSINO COCCOM ATUAÇÃO NACIONAL EM MAIS DE 370 ESCOLAS
PERTENCENTE AO INTERNACIONAL GRUPO EDUCACIONAL PEARSON
UM CURSO E COLÉGIO QUE OFERECE ENSINO DE QUALIDADE
PASSA A FIGURAR O CENÁRIO CATARINENSE EM 2013
ALIADO À TECNOLOGIA
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PROBLEMA
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POSICIONAR A ESCOLA FRENTE AOS SEUS
CONCORRENTES QUE HÁ ANOS SÃO CONHECIDOS POR SEUS
ALTOS ÍNDICES DE APROVAÇÃO NAS MAIS
IMPORTANTES UNIVERSIDADES CATARINENSES
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ESTRATÉGIA
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FORTALECER A MARCA E DEIXÁ-LA MAIS PRÓXIMA A
SEU PÚBLICO-ALVO E SUA REALIDADE DE ENSINO
TECNOLÓGICO, DINÂMICO E EFICIENTE
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E O QUE PODE SER MELHOR PARA APROXIMAR UMA
ESCOLA DE SEUS ALUNOS DO QUE OS PRÓPRIOS
PROFESSORES?
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IDEIA
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UMA NOVA MARCA
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O ENVOLVIMENTO DOS PROFESSORES
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UM CONCEITO
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UMA HASHTAG E UM CONVITE
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AÇÃO
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MOBILIZAÇÃO DE TODA A ESCOLA
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REDES SOCIAIS
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REDES SOCIAIS
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MÍDIA EXTERNA
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MÍDIA IMPRESSA
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E O GRANDE DESTAQUE: TV
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RESULTADOS
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FACEBOOK FANPAGE AUMENTOU 2.288 USUÁRIOS
ATINGINDO O EXPRESSIVO NÚMERO DE 8.337 FÃS
#COCFLORIPA FOI UTILIZADA 377 VEZES
CRESCIMENTO DE 20% NAS MATRÍCULAS
COMPARADO AO MELHOR PERÍODO DO ANO DE 2013
7 VEZES A QUANTIDADE DE ALUNOS MATRICULADOS
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