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Carl-Peter ForsterPresident General Motors Europe
„Innovation – The Future of the Automobile Industry in Europe“
May 5, 2005Barcelona
Automotive News Europe Congress
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The European Automobile Market
Stagnating demand
New production facilities by 2007
Non-European car manufacturers entering the market
Pricing pressure and decreasing margins
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Conditions for Vehicle Development
Economic, environmental and social issues
Changing customer preferences
Legal regulations
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Market SituationAutomobile Industry
In Western and Central Europe:
– stagnating demand
– increasing competition
– overcapacities
– falling prices
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Recent Market Development
Newly registered passenger cars in Western/Central Europe:
Q1 2004Q1 2004 Q1 2005Q1 2005
3.8 million
s
-2.5%
3.9 million
s
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Fundamental Changes inModel Segments
Conventional cars in the mid-size segment: losing market share since 1999
Compact and mini-vans, such as Opel/Vauxhall Zafira and Meriva: market share has been growing for years
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GME: Expansion of Product Portfolio
Increase the share of innovative vehicle concepts, including niche models like Opel/Vauxhall Tigra TwinTop
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Customer Demands on Individual Mobility
Exciting design
Versatile and flexible cars
Fun to drive and expression of lifestyle
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Optimizing Conventional Engines
Gasoline and diesel engines: continually refined and developed further
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Innovative Propulsion: Natural Gas
Suitability for daily use
Opel: market leader in Germany
Environmental compatibility
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Innovative Propulsion: Hybrid Technologies
Hybrid study based on Astra GTC
Proving the scalability of GM‘s hybrid technology
Changing market needs: extension to diesel-hybrid
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Innovative Propulsion: Fuel Cell Technology
GM: investment of more than one billion dollars in the development of hydrogen-powered fuel cell vehicles
HydroGen3: prototype based on the Opel Zafira
Suitable for everyday use: FedEx delivery vehicle in the USA and Japan, taxi in Berlin
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The Future of Automobile Electronics
2010: 35 % of production costscould be accounted for by electricalequipment and electronics
90 % of all future innovation willbe based on electronics
Volume of software doubles everytwo to three years
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Increasing Efficiency in Development
Avoid duplication of engineering activities
Full integration of ITDC in Rüsselsheimand Saab Technical Development Center in Trollhättanin GM’s worldwide engineering organization
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One Company – Strong Brands
Strengthen each brand with the synergies of GM’s
global network
Create additional economies of scale and free up resources
Customer benefit: wider range of models and innovative technologies
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Continuation of Product Offensive in Europe
2005: Opel/Vauxhall Astra GTC, the new Zafira, Saab 9-3 Sport Combi and Chevrolet Matiz
2006: Opel/Vauxhall crossover SUV, new Chevrolet SUV, the new Corsa and a new two-seat roadster
45 new models or variants in the next five years
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First Generation Zafira
Redefined its class, took over market leadership
Four years in row: best-selling car in its segment
More than 1.4 million units sold
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The New Zafira
Further refined Flex7 seating system
Progressive design and distinctive dynamic driving performance
High-tech chassis and state-of-the-art engines
Wide range of equipment
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Million Mile Test Drive
Largest test drive campaign ever conducted
35,000 cars available in 40 European countries for three-day test drives
More than 700,000 people signed up to participate
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Definition of GM Brands in Europe
Cadillac in the premium/luxury top segment
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Definition of GM Brands in Europe
Cadillac in the premium/luxury top segment
Saab as entry premium contender
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Definition of GM Brands in Europe
Cadillac in the premium/luxury top segment
Saab as entry premium contender
Opel/Vauxhall: innovative core brands ofthe volume business
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Definition of GM Brands in Europe
Cadillac in the premium/luxury top segment
Saab as entry premium contender
Opel and Vauxhall as innovative core brands of the volume business
Chevrolet with growth potential involume business