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CARAT UNIVERSITY DIGI 201
CREATING DIGITAL INNOVATIONS
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STUDENTS CHECK-IN PROCESS
REPLY YOUR CITY (SH/BJ/GZ) & THE FOLLOWING SONG TO CARATDIGI WECHAT TO COMPLETE YOUR CHECK-IN PROCEDURE FOR THIS CLASS.
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WHAT IS
INNOVATION
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INNOVATION
DISTINGUISHES BETWEEN
A LEADER AND A FOLLOWER.
STEVE JOBS
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I BELIEVE IN INNOVATION
AND THAT THE WAY YOU
GET INNOVATION IS YOU
FUND RESEARCH AND YOU
LEARN THE BASIC FACTS.
BILL GATES
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MEASURING
INNOVATION HAS
ONLY ONE STANDARD –
THE USER EXPERIENCE.
WERNER VOGELS
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HOW
INNOVATION
REVOLUTE
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MINI ART BEAT DRIVEN BY YOUR STYLE
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HOW
INNOVATIONS
WORK
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Thinking
Out of the Box!
SOCIAL DNA New Innovation Pioneered in China Digital Scene since Jan 2012 Carat exclusive for new versions
SOCIAL DNA
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EVERY DAY
CONSUMER
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EVERY DAY
CONSUMER
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What is your name
How you look like
Where you are
What you like
Who you are following
Who are your friends
Who commented you lately
Who liked your most
…
UNTIL ONE DAY
BRAND KNOWS
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INNOVATIVE
AD UNIT
CUSTOMIZED
COMMUNICATION
DYNAMIC
DISPLAY
SOCIAL
INTEGRATED
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CHIPS AHOY! – 1ST FMCG BRAND
ENGAGEMENT RATE ON SINA IMPROVED
>420%
ENGAGEMENT RATE ON TENCENT IMPROVED
>5500%
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Social DNA 1.0 1.Profile Name 2.Mini Game
Social DNA 1.5 1.Profile Name 2.Profile Picture
Social DNA 2.0 1.Profile Name 2.Profile Picture 3.Location (Province / City) 4.Football follower 5.Voting
Social DNA 3.0 1.Profile Name 2.Profile Picture 3.Friends 4.Mini Game
Social DNA 3.5 1.Profile Name 2.Profile Picture 3.Friends 4.Passions / Accounts followed
OVERALL
PERFORMANCE
TOTAL INTERACTIVITY CAN IMPROVE
>400%
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NEXT
UPGRADE
42% MULTI-TASKING CONCURRENTLY
39% SCAN
QR CODE
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NEXT
UPGRADE
DUAL-SCREEN
ENGAGEMENT
ONLINE-OFFLINE
CONVERSION
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52% 1A]
45% 1B]
42% 1C]
REPLY THE ABOVE [1A] [1B] OR [1C] TO CARATDIGI WECHAT WITH YOUR CORRECT ANSWER.
1ST QUESTION:
HOW MANY ONLINE USERS WILL USE THEIR MOBILE PHONE WHEN THEY ARE VIEWING THEIR PC?
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1C] 42%
1ST QUESTION:
HOW MANY ONLINE USERS WILL USE THEIR MOBILE PHONE WHEN THEY ARE VIEWING THEIR PC?
REPLY THE ABOVE [1A] [1B] OR [1C] TO CARATDIGI WECHAT WITH YOUR CORRECT ANSWER.
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VIDEO POCKETS New Innovation Pioneered in China Digital Scene since Jan 2012 Carat exclusive for new versions
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FAST-GROWING
VIDEO CONSUMPTION
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388M PC USERS 4.5%
13H PER WEEK 24%
130M MB USERS 9.5%
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FORCED-VIEWING
VIDEO PREROLL
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VIDEO POCKETS
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OPENING
INSTRUCTION
A short, sharp call-to-action message will be screened at
the beginning to inform viewers that this is a special interactive video where they can find embedded pockets.
VISUAL
PROMPTER
An identified icon will appear throughout the video
as and when a pocket is available for viewers to
interact.
This can be removed if a very sophisticated Video
Pockets is being built where viewers can literally interact with most items that were
featured in the original video.
.
POCKETS
CONSTRUCTION
A pocket can be activated with a visual prompter or by the selected area on screen. For the latter; we can create
the area by the outline of whichever identified visual
within the video (A person, a product, etc)
A pocket can be another video; mini game; App-download; data-base
collection; ecommerce; etc – we can build literally
anything since we control the server – Carat experts
will recommend accordingly for optimized viewing
experience.
HOW
IT
WORKS
?
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CHIPS AHOY! – 1ST FMCG BRAND
ENGAGEMENT RATE ON TENCENT IMPROVED
>380%
ENGAGEMENT RATE ON YOUKU IMPROVED
>1100%
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CHIPS AHOY! – 1ST FMCG BRAND
FIRST BRAND EVER IN CHINA MARKET
TO HAVE VIDEO POCKET
BUILT WITH A BRAND’S
WEIBO PAGE – ALSO A
BREAK-THROUGH ON
NEGOTIATION FOR THIS
ALLOWANCE GRANTED
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ENGAGE RATE
INCREASED >400%
TIME SPENT
EXTENDED >300%
TOTAL INTERACTIVITY
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MOBILE
VIDEO
POCKETS
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13 HOURS 2A]
24 HOURS 2B]
38 HOURS 2C]
2ND QUESTION:
HOW MUCH TIME DO ONLINE USERS SPEND ON ONLINE VIDEOS EVERY WEEK AVERAGE?
REPLY THE ABOVE [2A] [2B] OR [2C] TO CARATDIGI WECHAT WITH YOUR CORRECT ANSWER.
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2A] 13 HOURS
2ND QUESTION:
HOW MUCH TIME DO ONLINE USERS SPEND ON ONLINE VIDEOS EVERY WEEK AVERAGE?
REPLY THE ABOVE [2A] [2B] OR [2C] TO CARATDIGI WECHAT WITH YOUR CORRECT ANSWER.
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EVERY LITTLE THING
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THANKS!