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Car / Bike Pre-Campaign Research
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Research Background
• Survey conducted December 2010• Target audience: 18 years and older• Sample size: 615 phone interviews
(statewide)• Margin of error +/- 4.0%• Independent data collected by Dan Jones &
Associates• Instrument design, project management,
data analysis by PPBH
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Demographics - County
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Demographics - Education
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Do you ride a bicycle on the road?
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Do you have an immediate family member who rides a bicycle on the road?
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People driving cars generally obey the rules of the road more often than bicyclists
Mean: 3.34
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Many bicyclists don’t follow the rules of the road.
Mean: 3.19
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How often do you see bicyclists breaking the laws of the road?
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Bicyclists and motorists should be required to follow the same rules.
Mean: 4.37
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Motorists need to be better educated on how to drive around bicyclists.
Mean: 3.75
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From what you know or have heard, does Utah have specific laws about driving around bicyclists?
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If “Yes” on Utah’s laws* how familiar are you with these laws about driving around cyclists?
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How did you learn about driving around cyclists?
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How much room in feet do motorists need to give bicyclists when passing them?
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Are bicyclists legally entitled to use most public roads in Utah?
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How dangerous is it for a bicyclist to ride on a main road?
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Bicyclists and motorists are equally responsible for preventing accidents involving bikes and cars.
Mean: 4.53
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25. Are crashes primarily the fault of car drivers, bicyclists or both?
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30. Does the phrase, “Share the Road” pertain more to:
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Campaign Elements
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Logo
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Billboards
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Campaign Elements
Earned media:
• TV news stories
• Print news stories
• Online news stories
Paid media:
• Radio ads
• Billboard ads
• Print ads
• Online ads
www.RoadRespectUtah.org
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Ride Across Utah Community Involvement
• Opportunities for local dignitaries to ride
• Riders from each community
• Events in each community
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Ride Across Utah
LoganOgden
Davis Co.
MantiMoabWayne Co.PanguitchHurricane
Salt Lake CityPark CityOrem
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Questions?