HairandMakeupdesignedby NEW IA4ENSICNS CNcrhuc CESICN
off1-496atWaverlyRd. acrossfromthe Svedenffouse 372-0271
Redken*Zzr4"
Women'sFashions-
Wheretoday'swomencanfindhighstyle atreasonableprices.
^as.TravelArrangementsJt*"5^andLuggage: |byAnderson%sLfInternational ^JSi* completetravelservice 337-13011308MichiganE.Lansing
AblocksW.ofState CapitolonOttawa
Whereveryougo,Whateveryoudo... Letusaddthattouehofclass.©1977StateNews
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'Goodjudgment' necessaryforjob ByJANETBEGROW Shopperswalkingintoanapparelstoreexpecttoseeawideselectionof clothingintheirsizeand colorpreference.Seldom dotheystoptowonder howthemerchandise magicallyappearsattheir fingertips. Themerchandisefor apparelstoresischosen andpurchasedbypeople calledbuyers.Theyare thefashionlinkbetween thedesignershowrooms
inNewYork,LosAngeles orDallasandthevariety ofclothingandaccessories studentsshopforon GrandRiverAvenue. Thetypeofbuyerforeachstoredependsonthe store'ssalesvolumeand size.
Green'shasthreebuy¬ersforitswomen'sap¬ parelstoresatfiveloca¬ tionsintheLansingarea. SteveFlaster,dress buyerandvicepresident
ofthecompany,said. "Retailingisavery competitivefield.You mustrelyongoodjudg¬ ment,experienceand fashiontrendstodeter¬ minewhattobuy." Mostbuyerstraveltoamajormarketfromoncea weektoonceamonth,to selectnewapparelorkeepinformedofthelatest fashions. EdwardTanenbaumis
thesportswearbuyerof Maurice'sofLansingandoftheScotchHouse,its EastLansingstore. "Oneofourbuyersgoes
toamajormarketatleast onceamonth.Let'ssaythebuyergoestoNew York.Hemaychoosefrom perhaps10,000show¬ roomsthatcatertoall partsofthemarket," Tanenbaumsaid. "Theshowroomslook
likestylishroomsina homeandfeaturethe moderndesigntrendsoftheday,"hesaid. "Inthemoreluxurious showrooms,thebuyerwill beshownaselectionofa particularlineofclothing. Thesalesmanwilltellthe buyerthestylenumber, priceandofferedcolorsof eachitem.Thebuyers mayeitherdecidetoorder
theitemoutrightormay decidetoorderatalater date,"hecontinued. "Wealsobelongtoa buyingofficeinNewYork whichrecommendstous newfashiontrends,"Tan¬ enbaumsaid. Town&CountryFash¬ionsandJacobson'sare largercompaniesthat havebranchstoreslo¬ catedinmanyothercities. Bothhaveawidevariety
ofbuyersfordifferent departments. AllitemsforTown& CountryandJacobson's storesareconsistently pricedatacentraloffice andshippedtospecific locationsaccordingtothe buyers'orders. "Havingalineofstoresisadefiniteadvantage," saidDonnaStoner,mana¬ gerofTown&Country's GrandRiverAvenue store. "Ifanitemisnothere,I
cangetmoreoftheitem fromanotherstoreimme¬ diately.Ialsoworkclosely withthebuyerstogear merchandisetowardsthe needsofacollegetown andyoungercustomers," Stonersaid. Jacobson'sassistantstoremanager,JohnPur- kiss,saidthatJacobson's hasapproximately50buy¬ ersforits15stores. "Ourbuyersexpectalot
ofcommunicationbe¬ tweeneachstoretokeep theminformedoncusto¬ merbuyingtrendsinamarket,"Purkisssaid. Tokeepuponitslocal market,Hosier'skeepsa day-to-dayrecordofitems soldrankedbycolor,fab¬ rication,styleandsize. AllbuyersforGrand
RiverAvenuestores agreedthatpricingin EastLansingiskeptvery competitive.Identical itemsformoststoresare pricedthesame. Mark-downsonitemsarereservedforslow- movingmerchandiseand seasonalsales.Itemsthat absolutelydon'tsellare markeddownuntilbought
oraresoldatlowpricesat sidewalksales. Buyingformen'sclo¬thingstoresisanentirelydifferentprocessfrom women'sstores. AtMarty'sMen'sFash¬
ionsonGrandRiverAve¬ nue,merchandiseisor¬ deredthroughsalesmen whovisitthestoreorat retailingconventions. Suitsareorderedusing clothswatchesshownby salesmen.
Pruvtiseheranything... butgiveheralasting giftofjewelry OrangeBlossom•ArtCarvedDiamondam WeddingRings•Longine•Bulova•Seiko watches•InternationalPewterandSilver
foranysport,anyseason.
Comfort:fashionskey
wordBy
GLOWWEISS
Springfever
ex¬
pressesitselfina
my¬
riadof
waysandone
such
expressioncanbe
notedin
the
fashion
trendson
campusthis
term.Asthe
weathergets
warmer,fashion
moves
morein
the
directionof
comfort,andbluejeans
fit
every
definitionof
the
word.The
no-care,free-moving
spiritof
bluejeans
makesthem
the
dominantpartof
manya
student'sward¬
robe.Fromtatteredto
tailored,denim
willbe
aroundfora
longtime
withlittle
complaintfromthe
"student
body."Onceagain,in
the
nameof
comfort,many
studentshave
adopted
workclothes.
Painter's
pants,
overallsand
Army
fatigueshave
founda
definiteplace
on
the
fashionscene.
Formenand
women
alike,more
flattering
lookshave
givenwayto
thesebaggy,
unconfin-
ing
garmentsandthe
trendhas
takenhold
withgreatimpact.
Perfectlysuitedfor
the
seeminglyendless
East
Lansingrain,
trendybrightly
colored
rain
slickersprovide
both
protectionanda
littlecheertoso
many
otherwisegraydays.
Once
reservedonly
for
athleticuse,and
then
mostlyamong
males,gymshortsare
nowseen
everywherefromthe
tenniscourts
to
the
classroom.No
longera
single-sex
item,manywomenfind
the
unhamperedmove¬
ment
providedby
these
boxer-typeshortsrea¬
son
enoughto
wear
them,
especiallyduring
this
activeterm.
Inan
effortto
make
their
personalstate¬
mentmore
readily
heard,many
students
weartheir
feelingson
theirsleeveor
across
theirchest.A
fad
which
begana
few
yearsago,
messageT-shirts
are
evenmorepopularand
more
free-speakingthan
ever.
Soft-spokeninnuendoeshave
given
wayto
blastingsocial
and
politicalstate¬
mentsand
manystu¬
dentssaythattheyfind
T-shirtsa
goodwayto
claimtheir
individ¬
uality.Thisspring,if
heads
turnin
disbeliefas
yardsof
blondehair
blowin
the
wind,it's
not
FarrahFawcett-
Majors,but
onlyher
trademarkwhichcon¬
fuses
passers-by.A
re¬
cent
newspaperarticle
notedthatthe
"Farrah
craze"has
senthun¬
dredsof
womento
their
hairstylistswiththe
same
request:"Make
me
looklike
FarrahFawcett-Majors!"
Feetare
anothersig-
nificantarea
where
fashiontrendsareno¬
ticeable.Again,
com¬
fortis
thekey
wordas
manycampus
dwellers
travelbarefoot.Butfor
the
less
footloose,sneakersfrombasic
whiteto
glow-in-the-dark
greenand
every
stripeandcolorin
be¬
tweenallowthe
com¬
fort-consciousstudent
to
dodgewithdeft
and
graceeventhe
most
hurried
between-classcyclist.Dr.
Scholl'ssandals,,
which
advertisetobe
"betterthan
barefoot,"
are
anothercomfort
itemfor
spring.Ac¬
cordingto
the
assistantmanagerat
StateDis¬
count,over200
pairsof
Dr.
Scholl'ssandalsare
sold
duringspringand
summerterms.Students
in
searchof
the
freedomto
make
theirown
statement
find
clothingan
impor¬
tant
device.And
many
of
the
trendsseenon
campussay,
"Evenin
thisseaof
endless
faces,I'm
stillme."
GreatSpring
LooksAt
Prices
YouCan
Afford.H<i
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