CANNES LIONS INTERNATIONAL FESTIVAL OF CREATIVITY 2015
2 CANNES LIONS 2015
TABLE OF CONTENTS 3
5
10
12
22
27
31
36
48
52
58
65
72
80
82
87
90
94
Intro
Branded Content & Entertainment Lions
Creative Effectiveness Lions
Cyber Lions
Design Lions
Direct Lions
Film Craft Lions
Film Lions
Media Lions
Mobile Lions
Outdoor Lions
PR Lions
Press Lions
Product Design Lions
Promo & Activation Lions
Radio Lions
Titanium and Integrated Lions
US Young Lions Competitions
3 CANNES LIONS 2015
INTROOn behalf of the entire team at USA TODAY and Gannett, we would like to congratulate the winners
from the 62nd Cannes Lions International Festival of Creativity.
Cannes Lions is internationally recognized as one of the most prestigious awards in the world for the
brand communications industry. In addition to the Lions Health Festival which launched in 2014, the
Innovation Lions category became part of the awards at the inaugural Lions Innovation Festival in 2015.
The awards at this two-day Festival recognized and celebrated the relationship between technology,
data and ideas. As the proud US representative since 2000, we are honored to celebrate creativity,
foster dialogue with creative leaders, and champion the Festival across the nation.
2015 was a record year at Cannes Lions with more than 15,000 delegates attending, and more
than 40,000 pieces of work showcased. This year, the US brought home 298 awards total. These include 10 Grand Prix, 56 Gold, 97 Silver, 127 Bronze, 3 Product Design Lions, and 1 Titanium Grand Prix, 1 Glass Lion, and 1 Grand Prix for Good. To see all of the global winners from
Cannes Lions 2015, including Lions Health, Lions Innovation, and the Special Awards, please visit
www.canneslionsarchive.com.
Congratulations again to all of the US winners, and we invite you to join us as we celebrate by looking
back on the winning work.
Andy Yost
SVP, Chief Marketing Officer
Kevin Gentzel
SVP, Chief Revenue Officer
4 CANNES LIONS 2015
GOLD LION WINNERS
The Gun ShopAdvertiser: States United to Prevent Gun ViolenceProduct: Anti-Gun ViolenceEntrant: Grey New York
Madden SeasonAdvertiser: EA Sports AmericaProduct: Madden NFL 15Entrant: HEAT San Francisco
The Ice Bucket ChallengeAdvertiser: The ALS AssociationProduct: The ALS AssociationEntrant: The ALS Association Washington
BRANDED CONTENT & ENTERTAINMENT LIONS
5 CANNES LIONS 2015
SILVER LION WINNERS
Barely Legal PawnAdvertiser: Audi of AmericaProduct: BrandEntrant: PMK*BNC New York
Madden SeasonAdvertiser: EA SportsProduct: Madden 15Entrant: Hungry Man New York
The Return of Lasso Advertiser: NBC SportsProduct: Barclay Premier LeagueEntrant: The Brooklyn Brothers New York
Proud WhopperAdvertiser: Burger KingProduct: WhopperEntrant: David Miami
BRANDED CONTENT & ENTERTAINMENT LIONS
6 CANNES LIONS 2015
SILVER LION WINNERS (continued)
Superpower For Hire: Rise of the Private MilitaryAdvertiser: ActivisionProduct: Call of Duty: BlacksmithEntrant: Virtue Worldwide: Creative Services by Vice New York
The Last ShotAdvertiser: Jordan BrandProduct: FootwearEntrant: AKQA San Francisco
Horse with HardenAdvertiser: Foot LockerProduct: Foot LockerEntrant: BBDO New York
Pretzel Bacon Cheeseburger – Yes, Yes, YesAdvertiser: Wendy’s Product: Quick Service RestaurantEntrant: VML Kansas City
BRANDED CONTENT & ENTERTAINMENT LIONS
7 CANNES LIONS 2015
Gisele Bundchen – I Will What I WantAdvertiser: Under ArmourProduct: Women’s ApparelEntrant: Droga5 New York
Tap ThruAdvertiser: Lowe’sProduct: Lowe’sEntrant: BBDO New York
BRANDED CONTENT & ENTERTAINMENT LIONSSILVER LION WINNERS (continued)
8 CANNES LIONS 2015
BRONZE LION WINNERS
Sweat It to Get ItAdvertiser: GatoradeProduct: GatoradeEntrant: TBWA\Chiat\Day Los Angeles
What Lives InsideAdvertiser: Intel & DellProduct: Dell Venue Tablet with Intel InsideEntrant: Pereira & O’Dell San Francisco
The Snickers Write-OffAdvertiser: Mars Chocolate North AmericaProduct: SnickersEntrant: BBDO New York
Bud Light Whatever, USA Launch 2014Advertiser: AB-InbevProduct: Bud LightEntrant: Energy BBDO Chicago
BRANDED CONTENT & ENTERTAINMENT LIONS
9 CANNES LIONS 2015
BRONZE LION WINNERS (continued)
Zoolander Returns to the RunwayAdvertiser: Paramount PicturesProduct: Zoolander 2Entrant: WME | IMC New York
BRANDED CONTENT & ENTERTAINMENT LIONS
Project ArchiteuthisAdvertiser: U.S. NavyProduct: RecruitmentEntrant: Lowe Campbell Ewald Detroit
Left Swipe DatAdvertiser: American Legacy FoundationProduct: TruthEntrant: 72andSunny Playa Vista
UnskippableAdvertiser: GeicoProduct: InsuranceEntrant: The Martin Agency Richmond
10 CANNES LIONS 2015
GOLD LION WINNER
CREATIVE EFFECTIVENESS LIONS
This is WholesomeAdvertiser: Mondeléz InternationalProduct: HoneymaidEntrant: Droga5 New York
SILVER LION WINNERS
If We Made ItAdvertiser: Heineken USAProduct: NewcastleEntrant: Droga5 New York
Cable EffectsAdvertiser: DIRECTVProduct: Pay TVEntrant: Grey New York
11 CANNES LIONS 2015
BRONZE LION WINNERS
CREATIVE EFFECTIVENESS LIONS
2014 Taco Bell Breakfast Launch (Ronald McDonald Launch)Advertiser: Taco BellProduct: Taco Bell Breakfast MenuEntrant: Deutsch LA
The Launch of PS4Advertiser: PlaystationProduct: Games ConsoleEntrant: BBH New York
12 CANNES LIONS 2015
GRAND PRIX WINNERS
CYBER LIONS
GOLD LION WINNERS
HammerheadAdvertiser: Hammerhead NavigationProduct: HammerheadEntrant: R/GA New York
Gisele Bundchen – I Will What I WantAdvertiser: Under ArmourProduct: Women’s ApparelEntrant: Droga5 New York
Gisele Bundchen – I Will What I WantAdvertiser: Under ArmourProduct: Women’s ApparelEntrant: Droga5 New York
13 CANNES LIONS 2015
Dream OnAdvertiser: AdobeProduct: PhotoshopEntrant: Goodby Silverstein & Partners San Francisco
GOLD LION WINNERS (continued)
CYBER LIONS
The Ice Bucket ChallengeAdvertiser: The ALS AssociationProduct: The ALS AssociationEntrant: The ALS Association Washington
UnskippableAdvertiser: GeicoProduct: InsuranceEntrant: The Martin Agency Richmond
14 CANNES LIONS 2015
SILVER LION WINNERS
CYBER LIONS
Made in NYAdvertiser: GatoradeProduct: GatoradeEntrant: TBWA\CHIAT\DAY Los Angeles
Dream OnAdvertiser: AdobeProduct: PhotoshopEntrant: Goodby Silverstein & Partners San Francisco
Jeff Bridges Sleeping TapesAdvertiser: SquarespaceProduct: SquarespaceEntrant: Wieden+Kennedy New York
The Missing ProjectAdvertiser: Autism SpeaksProduct: Autism SpeaksEntrant: BBDO New York
15 CANNES LIONS 2015
SILVER LION WINNERS (continued)
CYBER LIONS
Be More Human Online ExperienceAdvertiser: ReebokProduct: Be More HumanEntrant: Venables Bell & Partners San Francisco
UnskippableAdvertiser: GeicoProduct: InsuranceEntrant: The Martin Agency Richmond
Newcastle Band of BrandsAdvertiser: Heineken USAProduct: Newcastle Brown AleEntrant: Droga5 New York
Self-Destructing BookAdvertiser: James PattersonProduct: Self Destructing BookEntrant: Mother New York
16 CANNES LIONS 2015
SILVER LION WINNERS (continued)
CYBER LIONS
Hope.lyAdvertiser: American Red Cross & BitlyProduct: American Red Cross & BitlyEntrant: BBDO New York
What Lives Inside – Episode OneAdvertiser: Intel + DellProduct: Dell Venture Tablet with Intel InsideEntrant: Pereira & O’Dell San Francisco
Gisele Bundchen – I Will What I WantAdvertiser: Under ArmourProduct: Women’s ApparelEntrant: Droga5 New York
What Lives Inside – Episode TwoAdvertiser: Intel + DellProduct: Dell Venture Tablet with Intel InsideEntrant: Pereira & O’Dell San Francisco
17 CANNES LIONS 2015
SILVER LION WINNERS (continued)
CYBER LIONS
What Lives Inside – Episode FourAdvertiser: Intel + DellProduct: Dell Venture Tablet with Intel InsideEntrant: Pereira & O’Dell San Francisco
InterceptionAdvertiser: VolvoProduct: AutomobilesEntrant: Grey New York
Horse with HardenAdvertiser: Foot LockerProduct: Foot LockerEntrant: BBDO New York
What Lives Inside – Episode ThreeAdvertiser: Intel + DellProduct: Dell Venture Tablet with Intel InsideEntrant: Pereira & O’Dell San Francisco
18 CANNES LIONS 2015
SILVER LION WINNERS (continued)
CYBER LIONS
Be More HumanAdvertiser: ReebokProduct: Be More HumanEntrant: Venables Bell & Partners San Francisco
HammerheadAdvertiser: Hammerhead NavigationProduct: HammerheadEntrant: R/GA New York
19 CANNES LIONS 2015
BRONZE LION WINNERS
CYBER LIONS
What Lives InsideAdvertiser: Intel + DellProduct: Dell Venue Tablet with Intel InsideEntrant: Pereira & O’Dell San Francisco
UnskippableAdvertiser: GeicoProduct: InsuranceEntrant: The Martin Agency Richmond
Samsung Holiday DreamsAdvertiser: Samsung Telecommunications AmericaProduct: SamsungEntrant: R/GA New York
HammerheadAdvertiser: Hammerhead NavigationProduct: HammerheadEntrant: R/GA New York
20 CANNES LIONS 2015
BRONZE LION WINNERS (continued)
CYBER LIONS
Love Has No LabelsAdvertiser: Ad CouncilProduct: Love Has No LabelsEntrant: R/GA New York
Proud WhopperAdvertiser: Burger KingProduct: WhopperEntrant: David Miami
Play!Advertiser: IBMProduct: Technology & ConsultingEntrant: Ogilvy New York
Taco Bell BlackoutAdvertiser: Taco BellProduct: Fast Food RestaurantEntrant: DigitasLBi San Francisco
21 CANNES LIONS 2015
BRONZE LION WINNERS (continued)
CYBER LIONS
Newcastle Band of BrandsAdvertiser: Heineken USAProduct: Newcastle Brown AleEntrant: Droga5 New York
Hope.lyAdvertiser: American Red Cross & BitlyProduct: American Red Cross & BitlyEntrant: BBDO New York
Horse with HardenAdvertiser: Foot LockerProduct: Foot LockerEntrant: BBDO New York
Adoptable TrendsAdvertiser: DPAProduct: Pet AdoptionEntrant: Dieste Dallas
22 CANNES LIONS 2015
GOLD LION WINNERS
DESIGN LIONS
Proud WhopperAdvertiser: Burger KingProduct: WhopperAgency: David Miami
The Last ShotAdvertiser: Jordan BrandProduct: FootwearEntrant: AKQA San Francisco
The Gun ShopAdvertiser: States United to Prevent Gun ViolenceProduct: Anti-Gun ViolenceAgency: Grey New York
23 CANNES LIONS 2015
SILVER LION WINNERS
DESIGN LIONS
The Gun ShopAdvertiser: States United to Prevent Gun ViolenceProduct: Anti-Gun ViolenceEntrant: Grey New York
The Cancer SutraAdvertiser: Stupid CancerProduct: Early Cancer Detection Awareness and EducationEntrant: The Bull-White House New York
ShoemojiAdvertiser: Foot LockerProduct: Foot LockerEntrant: BBDO New York
Intel ClearAdvertiser: IntelProduct: Corporate Brand FontEntrant: Red Peak New York
24 CANNES LIONS 2015
Airbnb Portland Call CenterAdvertiser: AirbnbProduct: AirbnbEntrant: Airbnb San Francisco
The Last ShotAdvertiser: Jordan BrandProduct: FootwearEntrant: AKQA San Francisco
DESIGN LIONSSILVER LION WINNERS (continued)
25 CANNES LIONS 2015
BRONZE LION WINNERS
DESIGN LIONS
World GalleryAdvertiser: AppleProduct: iPhone 6Entrant: TBWA\Media Arts Lab Los Angeles
CenterstageAdvertiser: Samsung ElectronicsProduct: Samsung ElectronicsEntrant: The Barbarian Group New York
Marco Polo Title SequenceAdvertiser: Netflix/Weinstein GroupProduct: Title SequenceEntrant: MILL + New York
Snow GraffitiAdvertiser: Mexico Tourism BoardProduct: MexicoEntrant: Lapiz Chicago
26 CANNES LIONS 2015
BRONZE LION WINNERS (continued)
DESIGN LIONS
Website RedesignAdvertiser: Virgin AmericaProduct: Responsive WebsiteEntrant: Work & Co Brooklyn
27 CANNES LIONS 2015
GRAND PRIX WINNER
GOLD LION WINNERS
DIRECT LIONS
InterceptionAdvertiser: VolvoProduct: AutomobilesEntrant: Grey New York
Joe Boxer Inactivity TrackerAdvertiser: Kmart/Joe BoxerProduct: Joe Boxer Inactivity TrackerEntrant: FCB Chicago
The Ice Bucket ChallengeAdvertiser: The ALS AssociationProduct: The ALS AssociationEntrant: The ALS Association Washington
28 CANNES LIONS 2015
DIRECT LIONS
InterceptionAdvertiser: VolvoProduct: AutomobilesEntrant: Grey New York
GOLD LION WINNERS (continued)
SILVER LION WINNERS
Proud WhopperAdvertiser: Burger KingProduct: WhopperEntrant: David Miami
Love Has No LabelsAdvertiser: Ad CouncilProduct: Love Has No LabelsEntrant: R/GA New York
Love Has No LabelsAdvertiser: Ad CouncilProduct: Love Has No LabelsEntrant: R/GA New York
29 CANNES LIONS 2015
DIRECT LIONS
The Gun ShopAdvertiser: States United to Prevent Gun ViolenceProduct: Anti-Gun ViolenceEntrant: Grey New York
SILVER LION WINNER
BRONZE LION WINNERS
UnskippableAdvertiser: GeicoProduct: InsuranceEntrant: The Martin Agency Richmond
Horse With HardenAdvertiser: Foot LockerProduct: Foot LockerEntrant: BBDO New York
30 CANNES LIONS 2015
DIRECT LIONS
Social Savvy BurglarAdvertiser: Allstate Insurance CompanyProduct: Home InsuranceEntrant: Leo Burnett Chicago
Proud WhopperAdvertiser: Burger KingProduct: WhopperEntrant: David Miami
BRONZE LION WINNERS (continued)
31 CANNES LIONS 2015
GOLD LION WINNER
FILM CRAFT LIONS
The OceanAdvertiser: Conservation InternationalProduct: Conservation InternationalEntrant: TBWA\Media Arts Lab Los Angeles
What Lives Inside – Episode OneAdvertiser: Intel + DellProduct: Dell Venue Tablet with Intel InsideEntrant: Pereira & O’Dell San Francisco
What Lives Inside – Episode TwoAdvertiser: Intel + DellProduct: Dell Venue Tablet with Intel InsideEntrant: Pereira & O’Dell San Francisco
SILVER LION WINNERS
32 CANNES LIONS 2015
SILVER LION WINNERS
FILM CRAFT LIONS
What Lives Inside – Episode ThreeAdvertiser: Intel + DellProduct: Dell Venue Tablet with Intel InsideEntrant: Pereira & O’Dell San Francisco
Beauty Grew All AroundAdvertiser: Regency Beauty InstituteProduct: Beauty InstituteEntrant: Colle + McVoy Minneapolis
What Lives Inside – Episode FourAdvertiser: Intel + DellProduct: Dell Venue Tablet with Intel InsideEntrant: Pereira & O’Dell San Francisco
33 CANNES LIONS 2015
BRONZE LION WINNERS
FILM CRAFT LIONS
The Boy Who BeepsAdvertiser: GEProduct: GEEntrant: BBDO New York
What Lives Inside – Episode OneAdvertiser: Intel + DellProduct: Dell Venue Tablet with Intel InsideEntrant: Pereira & O’Dell San Francisco
What Lives Inside – Episode TwoAdvertiser: Intel + DellProduct: Dell Venue Tablet with Intel InsideEntrant: Pereira & O’Dell San Francisco
What Lives Inside – Episode ThreeAdvertiser: Intel + DellProduct: Dell Venue Tablet with Intel InsideEntrant: Pereira & O’Dell San Francisco
34 CANNES LIONS 2015
BRONZE LION WINNERS (continued)
FILM CRAFT LIONS
What Lives Inside – Episode FourAdvertiser: Intel + DellProduct: Dell Venue Tablet with Intel InsideEntrant: Pereira & O’Dell San Francisco
UnskippableAdvertiser: GeicoProduct: InsuranceEntrant: The Martin Agency Richmond
Original SuperstarAdvertiser: Adidas OriginalsProduct: SneakersEntrant: Johannes Leonardo New York
Converse: Made By YouAdvertiser: ConverseProduct: Fashion/ApparelEntrant: Anomaly New York
35 CANNES LIONS 2015
BRONZE LION WINNERS (continued)
FILM CRAFT LIONS
If You’re HappyAdvertiser: Weight WatchersProduct: Weight LossEntrant: Wieden+Kennedy Portland
All-PowerlessAdvertiser: MophieProduct: MophieEntrant: Deutsch LA
36 CANNES LIONS 2015
GRAND PRIX WINNER
GOLD LION WINNERS
FILM LIONS
Unskippable: Family Long Form 01Advertiser: GeicoProduct: InsuranceEntrant: The Martin Agency Richmond
Made in NYAdvertiser: GatoradeProduct: GatoradeEntrant: TBWA\Chiat\Day Los Angeles
DadsongAdvertiser: Old SpiceProduct: Personal CareEntrant: Wieden+Kennedy Portland
37 CANNES LIONS 2015
GOLD LION WINNERS (continued)
SILVER LION WINNERS
FILM LIONS
RippleAdvertiser: Nike GolfProduct: Apparel and FootwearEntrant: Wieden+Kennedy Portland
Between Two Ferns with Zach Galifianakis: President Barack ObamaAdvertiser: White HouseProduct: Healthcare.govEntrant: Funny or Die Los Angeles
Settle it 30’Advertiser: MarsProduct: SkittlesEntrant: DDB Chicago
Brady BunchAdvertiser: Mars Chocolate North AmericaProduct: SnickersEntrant: BBDO New York
38 CANNES LIONS 2015
SILVER LION WINNERS (continued)
FILM LIONS
Band of Brands Mega AdAdvertiser: Heineken USAProduct: Newcastle Brown AleEntrant: Droga5 New York
Old TableAdvertiser: Value City FurnitureProduct: FurnitureEntrant: Dummy. Los Angeles
If You’re HappyAdvertiser: Weight WatchersProduct: Weight LossEntrant: Wieden+Kennedy Portland
Dream OnAdvertiser: AdobeProduct: PhotoshopEntrant: Goodby Silverstein & Partners San Francisco
39 CANNES LIONS 2015
SILVER LION WINNERS (continued)
FILM LIONS
First Moon PartyAdvertiser: HellofloProduct: Period Starter Kit/Tampon Subscription ServiceEntrant: Hayden 5 Media New York
The Last GameAdvertiser: NikeProduct: Footwear/ApparelEntrant: Wieden+Kennedy Portland
Unskippable: FamilyAdvertiser: GeicoProduct: InsuranceEntrant: The Martin Agency Richmond
Unskippable: ElevatorAdvertiser: GeicoProduct: InsuranceEntrant: The Martin Agency Richmond
40 CANNES LIONS 2015
SILVER LION WINNERS (continued)
FILM LIONS
Unskippable: High FiveAdvertiser: GeicoProduct: InsuranceEntrant: The Martin Agency Richmond
Unskippable: Cleaning CrewAdvertiser: GeicoProduct: InsuranceEntrant: The Martin Agency Richmond
The World’s Toughest JobAdvertiser: American GreetingsProduct: Cardstore.comEntrant: Mullen Lowe U.S. Boston
Win From Within: Ben JackmanAdvertiser: GatoradeProduct: GatoradeEntrant: VML Kansas City
41 CANNES LIONS 2015
SILVER LION WINNERS (continued)
FILM LIONS
The Gun ShopAdvertiser: States United to Prevent Gun ViolenceProduct: Anti-Gun ViolenceEntrant: Grey New York
The Gentleman’s WagerAdvertiser: Johnnie WalkerProduct: Blue LabelEntrant: RSA Films Los Angeles
42 CANNES LIONS 2015
Dial-UpAdvertiser: Mars Chocolate North AmericaProduct: Twix BitesEntrant: BBDO New York
Flat TopAdvertiser: Mars Chocolate North AmericaProduct: Twix BitesEntrant: BBDO New York
Y2KAdvertiser: Mars Chocolate North AmericaProduct: Twix BitesEntrant: BBDO New York
Hot TubAdvertiser: Old SpiceProduct: Personal CareEntrant: Wieden+Kennedy Portland
BRONZE LION WINNERS
FILM LIONS
43 CANNES LIONS 2015
SoccerAdvertiser: Old SpiceProduct: Personal CareEntrant: Wieden+Kennedy Portland
Night ClubAdvertiser: Old SpiceProduct: Personal CareEntrant: Wieden+Kennedy Portland
Misty Copeland – I Will What I WantAdvertiser: Under ArmourProduct: Women’s ApparelEntrant: Droga5 New York
Gisele Bundchen – I Will What I WantAdvertiser: Under ArmourProduct: Women’s ApparelEntrant: Droga5 New York
BRONZE LION WINNERS (continued)
FILM LIONS
44 CANNES LIONS 2015
The Scripted LifeAdvertiser: Audi of AmericaProduct: 2015 Audi Q3Entrant: Venables Bell & Partners San Francisco
Routine RepublicAdvertiser: Taco BellProduct: BreakfastEntrant: Deutsch LA
My ButtAdvertiser: Weight WatchersProduct: Weight LossEntrant: Wieden+Kennedy Portland
BRONZE LION WINNERS (continued)
FILM LIONS
Lebron James TogetherAdvertiser: NikeProduct: Footwear, Clothing, & AccessoriesEntrant: Wieden+Kennedy Portland
45 CANNES LIONS 2015
The Boy Who BeepsAdvertiser: GEProduct: GEEntrant: BBDO New York
ListenAdvertiser: NFLProduct: Public Awareness PSA/NoMore.orgEntrant: Chelsea Pictures New York
Call for BrandsAdvertiser: Heineken USAProduct: Newcastle Brown AleEntrant: Droga5 New York
BRONZE LION WINNERS (continued)
FILM LIONS
Stephen Merchant Presents “If We Won” with Newcastle Brown AleAdvertiser: Heineken USAProduct: Newcastle Brown AleEntrant: Droga5 New York
46 CANNES LIONS 2015
Winter StaysAdvertiser: NikeProduct: Apparel/FootwearEntrant: Wieden+Kennedy Portland
The Collective ProjectAdvertiser: MicrosoftProduct: OnenoteEntrant: Possible Seattle
Re2pectAdvertiser: Jordan BrandProduct: Jordan BrandEntrant: Wieden+Kennedy Portland
BRONZE LION WINNERS (continued)
FILM LIONS
Drew BreesAdvertiser: Old SpiceProduct: Personal CareEntrant: Wieden+Kennedy Portland
47 CANNES LIONS 2015
Early ThomasAdvertiser: Old SpiceProduct: Personal CareEntrant: Wieden+Kennedy Portland
Jamaal CharlesAdvertiser: Old SpiceProduct: Personal CareEntrant: Wieden+Kennedy Portland
The WaveAdvertiser: Land Rover USAProduct: Five Camera Surround SystemEntrant: Y&R New York
BRONZE LION WINNERS (continued)
FILM LIONS
48 CANNES LIONS 2015
GOLD LION WINNERS
MEDIA LIONS
The Gun ShopAdvertiser: States United to Prevent Gun ViolenceProduct: Anti-Gun ViolenceEntrant: Grey New York
The Ice Bucket ChallengeAdvertiser: The ALS AssociationProduct: The ALS AssociationEntrant: The ALS Association Washington
#LikeAGirlAdvertiser: Procter & GambleProduct: AlwaysEntrant: Starcom Mediavest Group Chicago
Risk EverythingAdvertiser: NikeProduct: NikeEntrant: Wieden+Kennedy Portland
49 CANNES LIONS 2015
SILVER LION WINNERS
MEDIA LIONS
Speak BeautifulAdvertiser: UnileverProduct: DoveEntrant: Mindshare New York
Taco Bell BlackoutAdvertiser: Taco BellProduct: Fast Food RestaurantEntrant: DigitasLBi San Francisco
Adoptable TrendsAdvertiser: DPAProduct: Pet AdoptionEntrant: Dieste Dallas
I Will What I WantAdvertiser: Under ArmourProduct: Women’s ApparelEntrant: Droga5 New York
50 CANNES LIONS 2015
BRONZE LION WINNERS
MEDIA LIONS
Not ThereAdvertiser: The Clinton FoundationProduct: No Ceilings ReportEntrant: Droga5 New York
Social Savvy BurglarAdvertiser: Allstate Insurance CompanyProduct: Home InsuranceEntrant: Leo Burnett Chicago
#SendBadLuckAdvertiser: AllstateProduct: Allstate InsuranceEntrant: Lapiz Chicago
BluebirdAdvertiser: McDonald’sProduct: McDonald’sEntrant: OMD New York
51 CANNES LIONS 2015
BRONZE LION WINNERS (continued)
MEDIA LIONS
Drinkable AdvertisingAdvertiser: The Coca-Cola CompanyProduct: Non Alcoholic BeveragesEntrant: Ogilvy New York
#LikeAGirlAdvertiser: Procter & GambleProduct: AlwaysEntrant: Starcom Mediavest Group Chicago
Technology & StuffAdvertiser: General Motors - ChevroletProduct: CarsEntrant: Commonweath/McCann Detroit
Proud WhopperAdvertiser: Burger KingProduct: WhopperEntrant: David Miami
52 CANNES LIONS 2015
GRAND PRIX WINNER
MOBILE LIONS
GOLD LION WINNERS
The Pursuit by EquinoxAdvertiser: EquinoxProduct: EquinoxEntrant: R/GA New York
LisnrAdvertiser: LisnrProduct: LisnrEntrant: R/GA New York
CardboardAdvertiser: GoogleProduct: CardboardEntrant: Google Mountain View
53 CANNES LIONS 2015
GOLD LION WINNERS (continued)
MOBILE LIONS
The Ice Bucket ChallengeAdvertiser: The ALS AssociationProduct: The ALS AssociationEntrant: The ALS Association Washington
HammerheadAdvertiser: Hammerhead NavigationProduct: HammerheadEntrant: R/GA New York
The UnforgottenAdvertiser: Illinois Council Against Handgun ViolenceProduct: Gun Violence Education, Awareness and LobbyingEntrant: FCB Chicago
54 CANNES LIONS 2015
SILVER LION WINNERS
MOBILE LIONS
HammerheadAdvertiser: Hammerhead NavigationProduct: HammerheadEntrant: R/GA New York
#SpringIsWeirdAdvertiser: GapProduct: Gap Spring CollectionEntrant: Wieden+Kennedy New York
OwletAdvertiser: Owlet Baby CareProduct: OwletEntrant: R/GA New York
Project Learning CurveAdvertiser: Illinois Council Against Advertiser: DomtarProduct: PaperEntrant: Eric Mower + Associates Charlotte
55 CANNES LIONS 2015
SILVER LION WINNERS (continued)
MOBILE LIONS
The Pursuit by EquinoxAdvertiser: EquinoxProduct: EquinoxEntrant: R/GA New York
The UnforgottenAdvertiser: Illinois Council Against Handgun ViolenceProduct: Gun Violence Education, Awareness and LobbyingEntrant: FCB Chicago
Logitech Harmony AppAdvertiser: LogitechProduct: LogitechEntrant: R/GA New York
BRONZE LION WINNERS
56 CANNES LIONS 2015
BRONZE LION WINNERS (continued)
MOBILE LIONS
The Pursuit by EquinoxAdvertiser: EquinoxProduct: EquinoxEntrant: R/GA New York
Tap ThruAdvertiser: Lowe’sProduct: Lowe’sEntrant: BBDO New York
OwletAdvertiser: Owlet Baby CareProduct: OwletEntrant: R/GA New York
HammerheadAdvertiser: Hammerhead NavigationProduct: HammerheadEntrant: R/GA New York
57 CANNES LIONS 2015
BRONZE LION WINNERS (continued)
MOBILE LIONS
Horse with HardenAdvertiser: Foot LockerProduct: Foot LockerEntrant: BBDO New York
The SlightAdvertiser: HBOProduct: Game of ThronesEntrant: Elastic Santa Monica
Hope.LyAdvertiser: American Red Cross & BitlyProduct: American Red Cross & BitlyEntrant: BBDO New York
58 CANNES LIONS 2015
GRAND PRIX WINNERS
GOLD LION WINNERS
OUTDOOR LIONS
World GalleryAdvertiser: AppleProduct: iPhone 6Entrant: TBWA\Media Arts Lab Los Angeles
Cielo DAdvertiser: AppleProduct: iPhone 6Entrant: TBWA\Media Arts Lab Los Angeles
Brendan OAdvertiser: AppleProduct: iPhone 6Entrant: TBWA\Media Arts Lab Los Angeles
59 CANNES LIONS 2015
GOLD LION WINNERS (continued)
OUTDOOR LIONS
Jirasak PAdvertiser: AppleProduct: iPhone 6Entrant: TBWA\Media Arts Lab Los Angeles
Cole RAdvertiser: AppleProduct: iPhone 6Entrant: TBWA\Media Arts Lab Los Angeles
Teppo KAdvertiser: AppleProduct: iPhone 6Entrant: TBWA\Media Arts Lab Los Angeles
The Gun ShopAdvertiser: States United to Prevent Gun ViolenceProduct: Anti-Gun ViolenceEntrant: Grey New York
60 CANNES LIONS 2015
GOLD LION WINNERS
SILVER LION WINNERS
OUTDOOR LIONS
BabyAdvertiser: City of Buenos AiresProduct: The Buenos Aires Public Bike SystemEntrant: The Community/La Comunidad Miami
DogAdvertiser: City of Buenos AiresProduct: The Buenos Aires Public Bike SystemEntrant: The Community/La Comunidad Miami
BabyAdvertiser: City of Buenos AiresProduct: The Buenos Aires Public Bike SystemEntrant: The Community/La Comunidad Miami
DogAdvertiser: City of Buenos AiresProduct: The Buenos Aires Public Bike SystemEntrant: The Community/La Comunidad Miami
61 CANNES LIONS 2015
SILVER LION WINNERS (continued)
OUTDOOR LIONS
SquirrelAdvertiser: City of Buenos AiresProduct: The Buenos Aires Public Bike SystemEntrant: The Community/La Comunidad Miami
MothsAdvertiser: City of Buenos AiresProduct: The Buenos Aires Public Bike SystemEntrant: The Community/La Comunidad Miami
SinkboyAdvertiser: Colgate-PalmoliveProduct: ColgateEntrant: Red Fuse Communications New York
Love Has No LabelsAdvertiser: Ad CouncilProduct: Love Has No LabelsEntrant: R/GA New York
62 CANNES LIONS 2015
SILVER LION WINNERS (continued)
OUTDOOR LIONS
The Gun ShopAdvertiser: States United to Prevent Gun ViolenceProduct: Anti-Gun ViolenceEntrant: Grey New York
Austin MAdvertiser: AppleProduct: iPhone 6Entrant: TBWA\Media Arts Lab Los Angeles
Brendan OAdvertiser: AppleProduct: iPhone 6Entrant: TBWA\Media Arts Lab Los Angeles
63 CANNES LIONS 2015
BRONZE LION WINNERS
OUTDOOR LIONS
PandaAdvertiser: The Clorox CompanyProduct: Green WorksEntrant: Alma DDB Miami
SinkgirlAdvertiser: Colgate - PalmoliveProduct: ColgateEntrant: Red Fuse Communications New York
SinkboyAdvertiser: Colgate-PalmoliveProduct: ColgateEntrant: Red Fuse Communications New York
Title: Marcia Gets HungryAdvertiser: Mars Chocolate North AmericaProduct: SnickersEntrant: BBDO New York
64 CANNES LIONS 2015
SILVER LION WINNERS
OUTDOOR LIONS
Proud WhopperAdvertiser: Burger KingProduct: WhopperEntrant: David Miami
Mas Que Un AutoAdvertiser: ToyotaProduct: Brand LoyaltyEntrant: Conill Saatchi & Saatchi Miami
The Last ShotAdvertiser: Jordan BrandProduct: FootwearEntrant: AKQA San Francisco
65 CANNES LIONS 2015
GRAND PRIX WINNER
PR LIONS
#LikeAGirl: Turning an Insult Into A Confidence MovementAdvertiser: Procter & GambleProduct: Femcare ProductEntrant: MSLGroup New York
GOLD LION WINNERS
InterceptionAdvertiser: VolvoProduct: AutomobilesEntrant: Grey New York
The Gun ShopAdvertiser: States United to Prevent Gun ViolenceProduct: Anti-Gun ViolenceEntrant: Grey New York
66 CANNES LIONS 2015
GOLD LION WINNERS (continued)
PR LIONS
Proud WhopperAdvertiser: Burger KingProduct: WhopperEntrant: David Miami
Photoshop Murder MysteryAdvertiser: AdobeProduct: PhotoshopEntrant: Edelman San Francisco
#TechnologyAndStuff: Rapid Integration Turns PR Crisis Into Social CurrencyAdvertiser: ChevroletProduct: Chevrolet TrucksEntrant: FleishmanHillard St. Louis
The Ice Bucket ChallengeAdvertiser: The ALS AssociationProduct: The ALS AssociationEntrant: The ALS Association Washington
67 CANNES LIONS 2015
GOLD LION WINNERS (continued)
SILVER LION WINNERS
PR LIONS
Always: #LikeAGirl: Turning An Insulting Into A Confidence MovementAdvertiser: Procter & GambleProduct: Femcare ProductEntrant: MSLGroup New York
Proud WhopperAdvertiser: Burger KingProduct: WhopperEntrant: David Miami
TechnologyAndStuff: Rapid Integration Turns PR Crisis Into Social CurrencyAdvertiser: ChevroletProduct: Chevrolet TrucksEntrant: FleishmanHillard St. Louis
68 CANNES LIONS 2015
SILVER LION WINNERS (continued)
PR LIONS
The Gun ShopAdvertiser: States United to Prevent Gun ViolenceProduct: Anti-Gun ViolenceEntrant: Grey New York
Mas Que Un AutoAdvertiser: ToyotaProduct: Brand LoyaltyEntrant: Conill Saatchi & Saatchi Miami
InterceptionAdvertiser: VolvoProduct: AutomobilesEntrant: Grey New York
Photoshop Murder MysteryAdvertiser: AdobeProduct: PhotoshopEntrant: Edelman San Francisco
69 CANNES LIONS 2015
BRONZE LION WINNERS
PR LIONS
Wake Up & Smell the BaconAdvertiser: Oscar MayerProduct: Oscar Mayer BaconEntrant: Olson Engage Chicago
Horse Sells Nasal Strip to HumansAdvertiser: GSKProduct: Breathe Right Nasal StripsEntrant: PHD New York
More Than A CostumeAdvertiser: Doctors of the WorldProduct: Doctors of the WorldEntrant: Publicis Kaplan Thaler New York
The UnforgottenAdvertiser: Illinois Council Against Handgun ViolenceProduct: Gun Violence Education Awareness and LobbyingEntrant: FCB Chicago
70 CANNES LIONS 2015
BRONZE LION WINNERS (continued)
PR LIONS
Zoolander Returns to the RunwayAdvertiser: Paramount PicturesProduct: Zoolander 2Entrant: WME|IMG New York
Wake Up to Eggs with BaconAdvertiser: American Egg BoardProduct: EggsEntrant: Edelman Chicago
Los Cabos ReselfiesAdvertiser: Mexico Board of TourismProduct: Los Cabos, MexicoEntrant: Lapiz Chicago
Dove #SpeakBeautifulAdvertiser: DoveProduct: Public MessageEntrant: Edelman New York
71 CANNES LIONS 2015
BRONZE LION WINNERS (continued)
PR LIONS
Mission 22: War at HomeAdvertiser: Elder HeartProduct: Mission 22Entrant: CP+B Miami
Newcastle Brown Ale’s “Brand of Brands”Advertiser: Heineken USAProduct: Newcastle Brown AleEntrant: Fast Horse Minneapolis
72 CANNES LIONS 2015
GRAND PRIX WINNERS
PRESS LIONS
DogAdvertiser: City of Buenos AiresProduct: The Buenos Aires Public Bike SystemEntrant: The Community/La Comunidad Miami
BabyAdvertiser: City of Buenos AiresProduct: The Buenos Aires Public Bike SystemEntrant: The Community/La Comunidad Miami
SquirrelAdvertiser: City of Buenos AiresProduct: The Buenos Aires Public Bike SystemEntrant: The Community/La Comunidad Miami
MothsAdvertiser: City of Buenos AiresProduct: The Buenos Aires Public Bike SystemEntrant: The Community/La Comunidad Miami
73 CANNES LIONS 2015
GOLD LION WINNERS
PRESS LIONS
DogAdvertiser: City of Buenos AiresProduct: The Buenos Aires Public Bike SystemEntrant: The Community/La Comunidad Miami
BabyAdvertiser: City of Buenos AiresProduct: The Buenos Aires Public Bike SystemEntrant: The Community/La Comunidad Miami
SquirrelAdvertiser: City of Buenos AiresProduct: The Buenos Aires Public Bike SystemEntrant: The Community/La Comunidad Miami
74 CANNES LIONS 2015
SILVER LION WINNERS
PRESS LIONS
ElephantAdvertiser: Land Rover USAProduct: Land Rover Print AdsEntrant: Y&R New York
ApeAdvertiser: Land Rover USAProduct: Land Rover Print AdsEntrant: Y&R New York
HyenaAdvertiser: Land Rover USAProduct: Land Rover Print AdsEntrant: Y&R New York
FrogAdvertiser: Land Rover USAProduct: AutomobileEntrant: Y&R New York
75 CANNES LIONS 2015
SILVER LION WINNER
BRONZE LION WINNERS
PRESS LIONS
FrogAdvertiser: Land Rover USAProduct: Land Rover Print AdsEntrant: Y&R New York
Break UpAdvertiser: Procter & GambleProduct: CrestEntrant: Conill Saatchi & Saatchi Miami
CryAdvertiser: Procter & GambleProduct: CrestEntrant: Conill Saatchi & Saatchi Miami
76 CANNES LIONS 2015
BRONZE LION WINNERS (continued)
PRESS LIONS
HospitalAdvertiser: Procter & GambleProduct: CrestEntrant: Conill Saatchi & Saatchi Miami
RainAdvertiser: Procter & GambleProduct: CrestEntrant: Conill Saatchi & Saatchi Miami
PhotosAdvertiser: Procter & GambleProduct: CrestEntrant: Conill Saatchi & Saatchi Miami
VikingAdvertiser: CopicProduct: Copic MarkerEntrant: FCB Chicago
77 CANNES LIONS 2015
BRONZE LION WINNERS (continued)
PRESS LIONS
BearAdvertiser: CopicProduct: Copic MarkerEntrant: FCB Chicago
LuchadorAdvertiser: CopicProduct: Copic MarkerEntrant: FCB Chicago
BeetleAdvertiser: Land Rover USAProduct: Land Rover Print AdsEntrant: Y&R New York
GrapeAdvertiser: Land Rover USAProduct: Land Rover Print AdsEntrant: Y&R New York
78 CANNES LIONS 2015
BRONZE LION WINNERS (continued)
PRESS LIONS
SnakeAdvertiser: Land Rover USAProduct: Land Rover Print AdsEntrant: Y&R New York
FlowerAdvertiser: Land Rover USAProduct: Land Rover Print AdsEntrant: Y&R New York
Andy WarholAdvertiser: City of Buenos AiresProduct: Blood DonationEntrant: The Community/La Comunidad Miami
George LucasAdvertiser: City of Buenos AiresProduct: Blood DonationEntrant: The Community/La Comunidad Miami
79 CANNES LIONS 2015
BRONZE LION WINNERS (continued)
PRESS LIONS
RocketsAdvertiser: Sneaker Freaker BoogazineProduct: Sneaker Freaker BoogazineEntrant: BBDO New York
80 CANNES LIONS 2015
GRAND PRIX WINNER
PRODUCT DESIGN LION WINNERS
PRODUCT DESIGN LIONS
The Lucky Iron Fish ProjectAdvertiser: Lucky Iron FishProduct: Fortified NutritionEntrant: Lucky Iron Fish
HammerheadAdvertiser: Hammerhead NavigationProduct: HammerheadEntrant: R/GA New York
BiorangerAdvertiser: DiagenetixProduct: Crop Testing Device/Mobile AppEntrant: R/GA New York
81 CANNES LIONS 2015
PRODUCT DESIGN LION WINNERS (continued)
PRODUCT DESIGN LIONS
The Pursuit by EquinoxAdvertiser: EquinoxProduct: EquinoxEntrant: R/GA New York
82 CANNES LIONS 2015
GOLD LION WINNERS
PROMO & ACTIVATION LIONS
The Ice Bucket ChallengeAdvertiser: The ALS AssociationProduct: The ALS AssociationEntrant: The ALS Association Washington
The Gun ShopAdvertiser: States United to Prevent Gun ViolenceProduct: Anti-Gun ViolenceEntrant: Grey New York
UnskippableAdvertiser: GeicoProduct: InsuranceEntrant: The Martin Agency Richmond
Proud WhopperAdvertiser: Burger KingProduct: WhopperEntrant: David Miami
83 CANNES LIONS 2015
SILVER LION WINNERS
PROMO & ACTIVATION LIONS
Proud WhopperAdvertiser: Burger KingProduct: WhopperEntrant: David Miami
The Gun ShopAdvertiser: States United to Prevent Gun ViolenceProduct: Anti-Gun ViolenceEntrant: Grey New York
InterceptionAdvertiser: VolvoProductL AutomobilesEntrant: Grey New York
Delta Innovation ClassAdvertiser: Delta Air LinesProduct: Delta Air LinesEntrant: Wieden+Kennedy New York
84 CANNES LIONS 2015
SILVER LION WINNERS (continued)
PROMO & ACTIVATION LIONS
Gisele Bundchen – I Will What I WantAdvertiser: Under ArmourProduct: Women’s ApparelEntrant: Droga5 New York
Sweat It To Get ItAdvertiser: GatoradeProduct: GatoradeEntrant: TBWA\Chiat\Day Los Angeles
The Volvo Hijacking Car ServicesAdvertiser: Volvo North MiamiProduct: VolvoEntrant: We Believers New York
UnskippableAdvertiser: GeicoProduct: InsuranceEntrant: The Martin Agency Richmond
85 CANNES LIONS 2015
BRONZE LION WINNERS
PROMO & ACTIVATION LIONS
Sweat It To Get ItAdvertiser: GatoradeProduct: GatoradeEntrant: TBWA\Chiat\Day Los Angeles
Marcia Gets HungryAdvertiser: Mars Chocolate North AmericaProduct: SnickersEntrant: BBDO New York
Lovin’ The Super BowlAdvertiser: McDonald’sProduct: McDonald’sEntrant: DDB Chicago
Foo Fighters RVAAdvertiser: The BranchingProduct: The BranchingEntrant: The Branching Richmond
86 CANNES LIONS 2015
BRONZE LION WINNERS (continued)
PROMO & ACTIVATION LIONS
Delta Innovation ClassAdvertiser: Delta Air LinesProduct: Delta Air LinesEntrant: Wieden+Kennedy New York
Social Saavy BurglarAdvertiser: Allstate Insurance CompanyProduct: Home InsuranceEntrant: Leo Burnett Chicago
87 CANNES LIONS 2015
GOLD LION WINNER
SILVER LION WINNERS
RADIO LIONS
Conference RoomAdvertiser: PopclikProduct: HeadphonesAgency: Bravo/Y&R Miami
SkypeAdvertiser: PopclikProduct: HeadphonesAgency: Bravo/Y&R Miami
Conference RoomAdvertiser: PopclikProduct: HeadphonesAgency: Bravo/Y&R Miami
88 CANNES LIONS 2015
BRONZE LION WINNERS
RADIO LIONS
ClonesAdvertiser: MarsProduct: SkittlesAgency: DDB Chicago
Two HeadsAdvertiser: MarsProduct: SkittlesAgency: DDB Chicago
BikersAdvertiser: Dos EquisProduct: Dos EquisAgency: Havas Worldwide New York
GhostsAdvertiser: Dos EquisProduct: Dos EquisAgency: Havas Worldwide New York
89 CANNES LIONS 2015
BRONZE LION WINNERS (continued)
RADIO LIONS
Jiu JitsuAdvertiser: Dos EquisProduct: Dos EquisAgency: Havas Worldwide New York
DadsongAdvertiser: Old SpiceProduct: Personal CareAgency: Wieden+Kennedy Portland
Pretzel Bacon Cheeseburger – Yes, Yes, YesAdvertiser: Wendy’s Product: Quick Service RestaurantAgency: VML Kansas City
Pandora Thumbmoments: Radio Promotion for the Digital Radio AgeAdvertiser: PandoraProduct: Pandora RadioAgency: TwoFifteenMcCann San Francisco
90 CANNES LIONS 2015
GRAND PRIX WINNER
TITANIUM GRAND PRIX WINNER
TITANIUM AND INTEGRATED LIONS
Re2pectAdvertiser: Jordan BrandProduct: Jordan BrandAgency: Wieden+Kennedy New York
Emoji OrderingAdvertiser: Domino’sProduct: Domino’s Agency: CP+B Boulder
91 CANNES LIONS 2015
GOLD LION WINNER
SILVER LION WINNERS
TITANIUM AND INTEGRATED LIONS
Newcastle Band of BrandsAdvertiser: Heineken USAProduct: Newcastle Brown AleAgency: Droga5 New York
Red Sox: Green MonsterAdvertiser: Benjamin MooreProduct: PaintAgency: The Martin Agency Richmond
Social Savvy BurglarAdvertiser: Allstate Insurance CompanyProduct: Home InsuranceAgency: Leo Burnett Chicago
92 CANNES LIONS 2015
BRONZE LION WINNERS
TITANIUM AND INTEGRATED LIONS
Horse with HardenAdvertiser: Foot LockerProduct: Foot LockerAgency: BBDO New York
Love Has No LabelsAdvertiser: Ad CouncilProduct: Comcast/XfinityAgency: Goodby Silverstein & Partners New York
Risk EverythingAdvertiser: NikeProduct: Apparel/FootwearAgency: Wieden+Kennedy Portland
93 CANNES LIONS 2015
GLASS LION
GRAND PRIX FOR GOOD
TITANIUM AND INTEGRATED LIONS
The Equal Pay Back ProjectAdvertiser: National Women’s Law CenterProduct: PSAEntrant: Droga5 New York
The Ice Bucket ChallengeAdvertiser: The ALS AssociationProduct: The ALS AssociationEntrant: The ALS Association Washington
94 CANNES LIONS 2015
US YOUNG LIONS COMPETITIONSIn 2015, we administered the US Young Lions competitions in five categories – Cyber, Film, Media, PR and Print. The work submitted for Young Lions this year focused on the goals and missions of Every Mother Counts, a non-profit organization dedicated to making pregnancy and childbirth safe for every mother. The organization informs, engages and mobilizes new audiences to take actions and raise funds that support maternal health programs around the world. The assignment challenged the teams to develop creative digital/mobile ads, short films, media, PR strategies, and print ads to engage their target audiences to raise awareness and take catalytic actions in support of the cause.
The 2015 US Young Lions Competitions included teams from creative, media, and PR companies or agencies, as well as in-house professionals from marketers across the US, totaling approximately 400 entries. The below five winning teams represented the US in the Global Young Lions Competitions during this year’s Cannes Lions Festival. There were 46 cyber teams, 43 film teams, 31 media teams, 20 PR teams and 45 print teams in this year’s global competitions.
FILM COMPETITION
Patrick Merritt, Publicis Kaplan ThalerKimberly Ronan, Publicis Kaplan Thaler
Sponsor:
PR COMPETITION
Angela Mears, Weber ShandwickMargaux Pepper, Weber Shandwick
Sponsor:
MEDIA COMPETITION
Ryan Patti, Havas MediaMaddy Reavey, Havas Media
Sponsor:
PRINT COMPETITION
Adam Beal, R/GACasey Schweikert. R/GA
Sponsor:
CYBER COMPETITION
Justin Lake, R/GAEmily Moore, R/GA
Sponsor:
95 CANNES LIONS 2015
SPONSOR SPOTLIGHTThis year, our competition sponsors once again shined a spotlight on entries that best embody a principle they are passionate about. The teams selected, along with the winning teams of this year’s US Young Lions Competitions, were invited to participate in a live pitch day where they could present their work to the team at Every Mother Counts. The following teams are being recognized by our sponsors:
CYBER: DigitasLBi | Creating Connections that Inspire BehaviorCelebrates fearless ideas and innovative executions that will help brands connect with their customers, through an acute understanding of consumer motive and behavior. This could be a first or a never-been-done-before concept, or simply a new approach to an established idea.
Caroline Cappelli and Pablo Rochat, Goodby Silverstein & Partners Jose Ripol and Samantha Salzano, DigitasLBi Justin Lake and Emily Moore, R/GA
FILM: Pereira & O’Dell | Celebrating More Moms Recognizes ideas that inspire positive action and awareness of maternal health by crafting an effective message. These teams expressed compassion and possibility in their work.
Maxie Etess and Michael Palma, Taxi Denise Castañeda, Walton Isaacson and Michael Zhang, Ogilvy & Mather
MEDIA: Spark SMG | Beyond BoundariesEntries that challenge the status quo, take risks and redefine how to connect a brand with consumers through media.
Alexander Quintana and Daniela Sayegh, Mindshare Miami Sasha Kelemen and Matthew Witt, Maxus Global Josh Brown and Erik Lunde, Spark
PR: PR Council | #PRThinkingEntries that best embody what PR is today: an integrated approach that utilizes traditional and new media to create content that compels, stories that resonate, and conversations that engage.
Courtney Rule and Rachel Silverman, Hill + Knowlton Strategies Matthew Molino and Nicholas Nelson, Cohn & Wolfe
PRINT: USA TODAY | Smarter. Faster. More Colorful. USA TODAY’s Smarter, Faster, More Colorful Spotlight highlights entries that are concise, informed, & visual with a distinct, colorful approach.
Nina Golik and Ian Hill, BBDO San Francisco Kara Coyle and Stephanie Kim, Ogilvy & Mather