Download - Campanii PPC pentru un Business Online
![Page 1: Campanii PPC pentru un Business Online](https://reader035.vdocuments.mx/reader035/viewer/2022062319/55876fb4d8b42aec3e8b461c/html5/thumbnails/1.jpg)
Crearea unui business online de success prin campanii PPC Marketing
![Page 2: Campanii PPC pentru un Business Online](https://reader035.vdocuments.mx/reader035/viewer/2022062319/55876fb4d8b42aec3e8b461c/html5/thumbnails/2.jpg)
Sa incepem cu putina matematica
1 + 1 = ?
Sa incepem cu putina matematica
![Page 3: Campanii PPC pentru un Business Online](https://reader035.vdocuments.mx/reader035/viewer/2022062319/55876fb4d8b42aec3e8b461c/html5/thumbnails/3.jpg)
Sa incepem cu putina matematica
1 + 1 = 2
Sa incepem cu putina matematica
![Page 4: Campanii PPC pentru un Business Online](https://reader035.vdocuments.mx/reader035/viewer/2022062319/55876fb4d8b42aec3e8b461c/html5/thumbnails/4.jpg)
Sa incepem cu putina matematica
?
Sa incepem cu putina matematica
![Page 5: Campanii PPC pentru un Business Online](https://reader035.vdocuments.mx/reader035/viewer/2022062319/55876fb4d8b42aec3e8b461c/html5/thumbnails/5.jpg)
In online nu este ca in matematica
1 vizitator nou + 1 vizitator recurent = 21 vizitator nou + 1 window shopper = 21 vizitator nou + 1 comparator = 2
In digital nu e ca in matematica
![Page 6: Campanii PPC pentru un Business Online](https://reader035.vdocuments.mx/reader035/viewer/2022062319/55876fb4d8b42aec3e8b461c/html5/thumbnails/6.jpg)
Cunoaste-ti publicul
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Dragoș Smeu
![Page 8: Campanii PPC pentru un Business Online](https://reader035.vdocuments.mx/reader035/viewer/2022062319/55876fb4d8b42aec3e8b461c/html5/thumbnails/8.jpg)
PPCSNSPA
Dragoș Smeu
POLITICĂ
SOCIAL
GADGETFREAK
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Hai sa incepem.
Am un business.
Hai sa incepem
![Page 10: Campanii PPC pentru un Business Online](https://reader035.vdocuments.mx/reader035/viewer/2022062319/55876fb4d8b42aec3e8b461c/html5/thumbnails/10.jpg)
Hai sa incepem.
Am un business. Vreau sa il promovez in online.
Hai sa incepem
![Page 11: Campanii PPC pentru un Business Online](https://reader035.vdocuments.mx/reader035/viewer/2022062319/55876fb4d8b42aec3e8b461c/html5/thumbnails/11.jpg)
Hai sa incepem.
Am un business. Vreau sa il promovez in online.Cum?
Hai sa incepem
![Page 12: Campanii PPC pentru un Business Online](https://reader035.vdocuments.mx/reader035/viewer/2022062319/55876fb4d8b42aec3e8b461c/html5/thumbnails/12.jpg)
Hai sa incepem.
Am un business. Vreau sa il promovez in online.Cum?Prin campanii PPC!
Hai sa incepem
![Page 13: Campanii PPC pentru un Business Online](https://reader035.vdocuments.mx/reader035/viewer/2022062319/55876fb4d8b42aec3e8b461c/html5/thumbnails/13.jpg)
Ce inseamna PPC?
?
Ce inseamna PPC?
![Page 14: Campanii PPC pentru un Business Online](https://reader035.vdocuments.mx/reader035/viewer/2022062319/55876fb4d8b42aec3e8b461c/html5/thumbnails/14.jpg)
CROS - SEMWebDigital - Agentia ta Specializata in PPC Marketing
![Page 15: Campanii PPC pentru un Business Online](https://reader035.vdocuments.mx/reader035/viewer/2022062319/55876fb4d8b42aec3e8b461c/html5/thumbnails/15.jpg)
CROS - SEMWebDigital - Agentia ta Specializata in PPC Marketing
Pay per
click
marketing
Search
Engine
Optimizati
on
![Page 16: Campanii PPC pentru un Business Online](https://reader035.vdocuments.mx/reader035/viewer/2022062319/55876fb4d8b42aec3e8b461c/html5/thumbnails/16.jpg)
CROS - SEMWebDigital - Agentia ta Specializata in PPC Marketing
Pay per
click
marketing
![Page 17: Campanii PPC pentru un Business Online](https://reader035.vdocuments.mx/reader035/viewer/2022062319/55876fb4d8b42aec3e8b461c/html5/thumbnails/17.jpg)
CROS - SEMWebDigital - Agentia ta Specializata in PPC Marketing
Pay per
click
marketing
![Page 18: Campanii PPC pentru un Business Online](https://reader035.vdocuments.mx/reader035/viewer/2022062319/55876fb4d8b42aec3e8b461c/html5/thumbnails/18.jpg)
Pay per
click
marketing
![Page 19: Campanii PPC pentru un Business Online](https://reader035.vdocuments.mx/reader035/viewer/2022062319/55876fb4d8b42aec3e8b461c/html5/thumbnails/19.jpg)
Sa luam un exemplu
Strategie integrata de promovare pentru un magazin online de produse handmade.
Sa luam un exemplu
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Femei, urban, 18-30Studii superioare sau in curs de finalizareRaspund la cauze ecologice, mananca bioSustin intoarcerea la traditii, iubesc iileNon-main stream
Cum arata audienta ta?
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Google SearchFacebookGoogle Display Network
Unde gasesti audienta ta?
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500 EUR
Ce buget vrei sa investesti?
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Ce buget vrei sa investesti?
400 EUR New Visitors100 EUR Returning Visitors
![Page 24: Campanii PPC pentru un Business Online](https://reader035.vdocuments.mx/reader035/viewer/2022062319/55876fb4d8b42aec3e8b461c/html5/thumbnails/24.jpg)
O campanie, 2 strategii diferite
A. Cum aducem new visitors?
B. Cum reactivam returning visitors?
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A. Cum aducem new visitors?
Google AdWords SearchFacebook Ads
![Page 26: Campanii PPC pentru un Business Online](https://reader035.vdocuments.mx/reader035/viewer/2022062319/55876fb4d8b42aec3e8b461c/html5/thumbnails/26.jpg)
A. Cum aducem new visitors?
Marketing bazat pe intentia de cautare.Evita cuvintele generale care nu spun foarte multe despre publicul tinta.Cuvinte specifice.
Google AdWords Search
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A. Cum aducem new visitors? Google AdWords Search
![Page 28: Campanii PPC pentru un Business Online](https://reader035.vdocuments.mx/reader035/viewer/2022062319/55876fb4d8b42aec3e8b461c/html5/thumbnails/28.jpg)
A. Cum aducem new visitors? Google AdWords Search
![Page 29: Campanii PPC pentru un Business Online](https://reader035.vdocuments.mx/reader035/viewer/2022062319/55876fb4d8b42aec3e8b461c/html5/thumbnails/29.jpg)
A. Cum aducem new visitors?
Buget:200 EUR
CPC 0.1 EURVizitatori - 1.000Rata de Conversie – 1%20 tranzactii
Facebook Ads
![Page 30: Campanii PPC pentru un Business Online](https://reader035.vdocuments.mx/reader035/viewer/2022062319/55876fb4d8b42aec3e8b461c/html5/thumbnails/30.jpg)
A. Cum aducem new visitors?
Cauta persoane din triburi si vezi ce interese comune au.Construieste liste psiho-socio-demografice.Targeteaza audienta potrivita.
Facebook Ads
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A. Cum aducem new visitors? Facebook Ads
![Page 32: Campanii PPC pentru un Business Online](https://reader035.vdocuments.mx/reader035/viewer/2022062319/55876fb4d8b42aec3e8b461c/html5/thumbnails/32.jpg)
A. Cum aducem new visitors? Facebook Ads
![Page 33: Campanii PPC pentru un Business Online](https://reader035.vdocuments.mx/reader035/viewer/2022062319/55876fb4d8b42aec3e8b461c/html5/thumbnails/33.jpg)
A. Cum aducem new visitors? Facebook Ads
![Page 34: Campanii PPC pentru un Business Online](https://reader035.vdocuments.mx/reader035/viewer/2022062319/55876fb4d8b42aec3e8b461c/html5/thumbnails/34.jpg)
A. Cum aducem new visitors? Facebook Ads
![Page 35: Campanii PPC pentru un Business Online](https://reader035.vdocuments.mx/reader035/viewer/2022062319/55876fb4d8b42aec3e8b461c/html5/thumbnails/35.jpg)
Facebook AdsA. Cum aducem new visitors?
Buget:200 EUR
CPC 0.2 EURVizitatori - 1.000Rata de Conversie – 1%20 tranzactii
![Page 36: Campanii PPC pentru un Business Online](https://reader035.vdocuments.mx/reader035/viewer/2022062319/55876fb4d8b42aec3e8b461c/html5/thumbnails/36.jpg)
B. Cum reactivam returning visitors?
Google AdWords RemarketingFacebook Ads
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Ce inseamna retargeting?B. Cum reactivam returning visitors?
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Google AdWords Remarketing
Bannere specifice, in functie de pagina pe care au intrat.In functie de sursa de trafic de unde au venit utilizatorii.In functie de actiunile pe care le-a luat pe site.
B. Cum reactivam returning visitors?
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Google AdWords RemarketingB. Cum reactivam returning visitors?
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Google AdWords Remarketing
Buget:50 EUR
CPC 0.15 EURVizitatori - 350Rata de Conversie – 3%10 tranzactii
B. Cum reactivam returning visitors?
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Facebook Ads Retargeting
Te cunosc. Ii stii. Comunica cu ei cat mai amical.
Sari in ajutorul lor, ajuta-i sa ajunga mai repede la conversia finala.
B. Cum reactivam returning visitors?
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Facebook Ads RetargetingB. Cum reactivam returning visitors?
![Page 43: Campanii PPC pentru un Business Online](https://reader035.vdocuments.mx/reader035/viewer/2022062319/55876fb4d8b42aec3e8b461c/html5/thumbnails/43.jpg)
Facebook Ads Retargeting
Buget:50 EUR
CPC 0.1 EURVizitatori - 500Rata de Conversie – 3%15 tranzactii
B. Cum reactivam returning visitors?
![Page 44: Campanii PPC pentru un Business Online](https://reader035.vdocuments.mx/reader035/viewer/2022062319/55876fb4d8b42aec3e8b461c/html5/thumbnails/44.jpg)
Concluzie
Buget:400 EUR
Vizitatori - 300035 tranzactiiTranzactia Medie 20 EURRevenue 700 EUR
Buget:100 EUR
Vizitatori - 85025 tranzactiiTranzactia Medie 20 EURRevenue 450 EUR
Comparatie New vs. Returning
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Concluzie
Buget:400 EUR
Vizitatori - 300035 tranzactiiTranzactia Medie 20 EURRevenue 700 EUR
Buget:100 EUR
Vizitatori - 85025 tranzactiiTranzactia Medie 20 EURRevenue 450 EUR
Comparatie New vs. Returning
Cost / Revenue:57%
Cost / Revenue:22%
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Concluzie
1 + 1 = 2
![Page 47: Campanii PPC pentru un Business Online](https://reader035.vdocuments.mx/reader035/viewer/2022062319/55876fb4d8b42aec3e8b461c/html5/thumbnails/47.jpg)
Intrebari. Nelamuriri. Criticimerci.