Download - CAF India Right to sanitation Campaign
CAF INDIA: SANITATION & HYGIENE
PROGRAMME
ABOUT CAF INDIA We are a registered Indian public trust ( 1998) , and a part of CAF International
network that has offices in 10 countries – UK, USA, Australia, South Africa, Brazil, Russia, Singapore, Canada.
• Work in the space of ‘giving’
Our vision is to build a society motivated to give ever more effectively and help transform lives and communities.
Our mission is to promote and support strategic giving for a more equitable and sustainable society
We provide strategic and management support to donors (corporates and individuals) to ensure greater impact of their philanthropic and CSR investments
Independent board, chaired by Mr. Arun Bharat Ram, comprise of six prominent business and NGO leaders
Have over 50 Corporate partners, 32000 individuals, 300 NGOs, supporting over 500 projects across 21 states of India
CAF INDIA- CSR PARTNERSHIP MODEL
Create enabling environment for improved sanitation infrastructure and hygiene education in schools and communities across India.
RTS GOAL
Access: To construct/renovate sanitation facilities in 2000 schools
and in 20000 households in the identified states and districts.
Awareness: To raise awareness on hygiene practices among school
children, teachers and communities.
Action: To engage stakeholders through advocacy and capacity
building on sanitation and hygiene issues for ensuring sustainability
and impact
OBJECTIVES
THREE PILLARS OF RTS
AWARENESS APPROACH
Channels
Online:
Website, Facebook, Twitter, LinkedIn, YouTube, Online media coverage
Offline
Radio, Celeb support, Print media
Below the Line (BTL)
CELEB SUPPORT FOR RTS
Film actress Anushka Sharma
Roop Durgapal, Indian television
actress
Neelesh Misra , Indian journalist,
author, radio storyteller
Indian playback singer & music
director Ankit Tiwari Shiva Keshavan is a five time
Olympian
OUR EXPERIENCE IN WASH
Sanitation is one of our key sectors that we are
working in, and in the last decade, as part of our
Public-Private-Community initiative
We have successfully managed implementation
of several collaborative, pro poor projects that
have addressed sanitation issues, facilitated
service delivery for the urban and rural
communities and built their capacities.
These projects have largely and regularly been
supported by private sector, individual,
institutional and UN agencies.
SUPPORT MY SCHOOL (SMS)
Coca Cola and NDTV came together to start a unique campaign called
Support My School (SMS). CAF India as the managing partner of this
campaign have successfully worked with donors and institutional partners
to bring a marked change in the lives of 75,000 school children in 13 states
BANEGA SWACHH INDIA
NDTV along with RB (Reckitt Benckiser) has launched an
ambitious 5 year program to address the rising need of hygiene
and sanitation across India. CAF India is associated as an
managing partner and is responsible for
•Holistic and overall execution of the program across the country including
construction of toilet, communication advocacy and sustainability.
•CAF India will also oversee the operations of the implementation activities,
including periodic monitoring and reporting, strategic visioning etc.
OTHER SANITATION PROGRAMS
Construct toilets with running water facility in 20 schools
Sanitation for Education. 30 schools across 3 states
50 schools across in Gujarat
Join Hands to….
• Contribute towards Core Campaign investment
• Campaign visibility: Help spread the word
(Social media, Ambassador, Forums)
• Invest in Program execution (either one or all)
Construction of toilets
Sanitation and Hygiene education
Maintenance and upkeep
• Strengthen existing program elements/ help
add another
• Help advocate and strengthen the cause
THANK YOU