Download - Cadbury Dairy Milk1
![Page 1: Cadbury Dairy Milk1](https://reader033.vdocuments.mx/reader033/viewer/2022042613/552c2b004a7959e17c8b4676/html5/thumbnails/1.jpg)
![Page 2: Cadbury Dairy Milk1](https://reader033.vdocuments.mx/reader033/viewer/2022042613/552c2b004a7959e17c8b4676/html5/thumbnails/2.jpg)
![Page 3: Cadbury Dairy Milk1](https://reader033.vdocuments.mx/reader033/viewer/2022042613/552c2b004a7959e17c8b4676/html5/thumbnails/3.jpg)
HISTORY Launched of dairy milk : June 1905 Mfg By : CADBURY INDIA LTD.
19,bhulabhai desai road, mumbai 400 026
FOUNDER : John cadbury.
![Page 4: Cadbury Dairy Milk1](https://reader033.vdocuments.mx/reader033/viewer/2022042613/552c2b004a7959e17c8b4676/html5/thumbnails/4.jpg)
Dairy Milk is a brand of chocolate bar made by Cadbury.
Popular in both the United Kingdom and around the world.
Introduced in 1905, but it came to India in 1948.
Dairy milk alone holds 30% value share of the Indian chocolate market.
Main marketing strategy used: Advertisements
![Page 5: Cadbury Dairy Milk1](https://reader033.vdocuments.mx/reader033/viewer/2022042613/552c2b004a7959e17c8b4676/html5/thumbnails/5.jpg)
NEED FOR MARKETING Strong brands are very important in the
chocolate confectionery market. Almost 80% of chocolate purchases are made
on impulse. Consumers use brands and packaging to
recognize products quickly and reduce perceived risks when purchasing a newly launched brand.
![Page 6: Cadbury Dairy Milk1](https://reader033.vdocuments.mx/reader033/viewer/2022042613/552c2b004a7959e17c8b4676/html5/thumbnails/6.jpg)
NEW IN MARKET
Products: Dark chocolate Dry fruit collection for
diwali.Fruit and nut.Dairy milk silk.
Target: Dairy Milk as a gift.
![Page 7: Cadbury Dairy Milk1](https://reader033.vdocuments.mx/reader033/viewer/2022042613/552c2b004a7959e17c8b4676/html5/thumbnails/7.jpg)
Strength Weaknesses Opportunities Threats
![Page 8: Cadbury Dairy Milk1](https://reader033.vdocuments.mx/reader033/viewer/2022042613/552c2b004a7959e17c8b4676/html5/thumbnails/8.jpg)
TARGETED CUSTOMERS
The targeted customers of Diary Milk has been changing from time to time and advertisement to advertisement.
![Page 9: Cadbury Dairy Milk1](https://reader033.vdocuments.mx/reader033/viewer/2022042613/552c2b004a7959e17c8b4676/html5/thumbnails/9.jpg)
A FEW ADVERTISEMENTS
The ‘Real Taste of Life’ with the girl dancing on the cricket fields.
The message: ‘Dairy Milk is for enjoyment’
![Page 10: Cadbury Dairy Milk1](https://reader033.vdocuments.mx/reader033/viewer/2022042613/552c2b004a7959e17c8b4676/html5/thumbnails/10.jpg)
During late 90’s
Campaign: ‘Khanewalon ko khane ka bahana chahiye’.
Target: widening chocolate consumption among the masses
![Page 11: Cadbury Dairy Milk1](https://reader033.vdocuments.mx/reader033/viewer/2022042613/552c2b004a7959e17c8b4676/html5/thumbnails/11.jpg)
More recently
Campaign: ‘kuch metha ho jaye’.
Target: to associate Cadbury with celebratory occasion.
![Page 12: Cadbury Dairy Milk1](https://reader033.vdocuments.mx/reader033/viewer/2022042613/552c2b004a7959e17c8b4676/html5/thumbnails/12.jpg)
Campaign: ‘pappu pass ho gaya’.
Target: encourage those who have pass the exams to celebrate with Dairy Milk.
![Page 13: Cadbury Dairy Milk1](https://reader033.vdocuments.mx/reader033/viewer/2022042613/552c2b004a7959e17c8b4676/html5/thumbnails/13.jpg)
Campaign: ‘Miss Palampur’
Target: Focusing on the adults.
![Page 14: Cadbury Dairy Milk1](https://reader033.vdocuments.mx/reader033/viewer/2022042613/552c2b004a7959e17c8b4676/html5/thumbnails/14.jpg)
Product Price Promotion Place People Process Physical Evidence
![Page 15: Cadbury Dairy Milk1](https://reader033.vdocuments.mx/reader033/viewer/2022042613/552c2b004a7959e17c8b4676/html5/thumbnails/15.jpg)
Conclusion
The prospective customers of Cadbury Dairy Milk have changed have changed from kids to adults-including every family member to celebrate any occasion with Dairy Milk.
![Page 16: Cadbury Dairy Milk1](https://reader033.vdocuments.mx/reader033/viewer/2022042613/552c2b004a7959e17c8b4676/html5/thumbnails/16.jpg)
Cadburyindia.com Google.com
![Page 17: Cadbury Dairy Milk1](https://reader033.vdocuments.mx/reader033/viewer/2022042613/552c2b004a7959e17c8b4676/html5/thumbnails/17.jpg)
CADBURY INDIA