© 2012-2013 Reltio
Summary – Adaptive Data Convergence for Life Sciences
Discussion today ! How Rel(o provides SaaS apps for Life
Science companies for: ! Sales ! Marke(ng ! Compliance
Key Elements ! Mul(-‐Tenant ! Mul(-‐Source ! Mul(-‐Channel ! Highly available, zero-‐down(me ! Low Cost ! Business User experience focused
Key Technologies * C* with a graph datamodel * Elas(cSearch * Hadoop
What does Rel7o do? ! Applica(ons that run on Convergence of
Internal, 3rd Party and Social data ! Public (SaaS) and Private Cloud deployments ! Ver(cals -‐ Life Sciences & Financial Services
#Cassandra13, @Reltio, @msoodx 2 Empowering Perspectives
© 2012-2013 Reltio
! Decision making is moving from Prescribers to large Organizations
! Hospital sector is concentrating and buying groups, as well as hospital chains, are emerging
! Payers now have explicit negotiation relationships with the pharma industry
! Online pharmacies are capturing increasing market share and are becoming major customers for pharma companies for OTC (over the counter) drugs
Changing Business Model for Life Sciences
#Cassandra13, @Reltio, @msoodx 3 Empowering Perspectives
© 2012-2013 Reltio 4
Customers for Pharma companies – a complicated view
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© 2012-2013 Reltio
For every Life Sciences company data comes from multiple sources: ! Enterprise sources –12 or
more ! 3rd Party data sources – 12 or
more that include: ! Reference data ! Prescription sales ! Claims processing ! Referral data ! Spend data
! Social media sources – includes specialty networks
Common considerations
5 Empowering Perspectives #Cassandra13, @Reltio, @msoodx
© 2012-2013 Reltio
! Measure – account profitability, price leakage, and commercial terms
! Identify – key accounts and the right level of investment
! Tailor – pricing and tactics, contract options, and offerings for the account
! Align the team – by determining the optimal size and setup of your Account team
! Adjust incentives – to foster entrepreneurial behavior
Data driven Business
6 Empowering Perspectives #Cassandra13, @Reltio, @msoodx
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Organizing Relationship data
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Client
Key Connector
Low-‐Influence Client
Sphere of Influence
Connec(on path
Improve rela(onship strength
Clustering by Affinity
High-‐Influence Client
En(ty to En(ty rela(onships
Structured Trees and Hierarchies
Scale free informa(on maps
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Deriving value from Complex Relationships
Empowering Perspectives #Cassandra13, @Reltio, @msoodx
H
L
L H
Degree of Complexity • Degree of prescrip(on control for selected drug class • Number of special(es in the hospital
Account Opportunity • Prescrip(on volume • Influence on other
prescribers • Current share
Large mul(-‐specialty hospital/chains with
high control
Large hospital with low control;
significant prescribing freedom
Small single-‐specialty hospital where
physicians influence decisions
Segmenta(on scheme for Key Accounts
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Other areas – Clinical Trial Patient and Investigator requirement
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Data from mul(ple sources for: • Claims • Pa(ents • Diagnoses Referrals • Health care providers (HCPs) referring to HCPs
© 2012-2013 Reltio
The Setup
! Star schema ! Aggregate tables ! Query caching &
manipulation ! Support for MDM (master
data management) concepts such as matching, merging and crosswalk maintenance
The Results
! Modeling adhoc dimensional relationships ! complex
! Support for MDM concepts ! limitations with performance
& scale ! Hierarchical rollups and
aggregations ! slow
! Multi-source fact data from disparate sources ! needs a separate table for
every disparate source
10
What we tried
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© 2012-2013 Reltio
Groups
11
Reltio meta-model using C*
Empowering Perspectives #Cassandra13, @Reltio, @msoodx
En((es
En((es
En((es
En((es
En((es
En((es
En((es
En((es
Transac(ons Transac(ons Transac(ons Transac(ons
Groups
Groups
Hierarchies
Addi(onal suppor(ng ar(facts built into the model: • Concepts (en((es or rela(onships) can have have
unlimited a\ributes • En(ty Matching & Crosswalks maintenance • Dimensional rollups & aggrega(ons • Change History • Audit and Lineage
Rela(onships
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Scaling Reltio
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Auto scaling Group
Auto scaling Group
Auto scaling Group
Auto scaling Group
Reltio UI HA Files Storage or
SAN for documents and image storage
Reltio API
Real-‐(me Index
Shard
Replica
Users
Colocation optional
Cassandra (Real-‐(me Datastore)
Real-time Cassandra
Hadoop
* Reltio Convergence Hub - enables Data Convergence apps with MDM (master data management) at it’s core
* for use by Customers, Data Partners and ISVs * SaaS & Private cloud deployments for real-time and highly available
data management
Reltio - summary
