Download - C Scout Philippe Souidi The Futureof Media
Meet theFuture of Media Consumption
ADC Management Dialog „Neue Medien, Neue Wege“
14:00 – 15:00 Uhr
Philippe Souidi, Managing Director, CScout Trendberatung GmbH
Wohin geht die Reise im digitalen Zeitalter?
Welche globalen Trends bestimmen die aktuelle Medienlandschaft?
...Convergence
ADC 30. Januar 2009 © 2008 CScout Trendberatung
Mobile Monday Germany, National Summit
The future is here.
It‘s just not widely
distributed yet. William Gibson
ADC 30. Januar 2009 © 2008 CScout Trendberatung
Mobile Monday Germany, National Summit
Since 1997 CScout reports directly from the global Hot-Spots
keeping your fingers on the pulse.
ADC 30. Januar 2009 © 2008 CScout Trendberatung
Mobile Monday Germany, National Summit
CScout is a global Company founded in New York...
San Francisco
Headquarter New York
Florian PeterToronto
CScout Germany MunichLondon
CScout JapanTokyo
Sao Paulo
Sydney
Seoul
CScout ChinaBeijing
ParisVienna
Cairo
Shanghai
Melbourne
Rio de Janeiro
Bangalore
Milano
Dubai
ADC 30. Januar 2009 © 2008 CScout Trendberatung
Mobile Monday Germany, National Summit
CScout is translating new market developments into new profit opportunities.
ADC 30. Januar 2009 © 2008 CScout Trendberatung
Mobile Monday Germany, National Summit
Low
Low
High
High
Imp
ac
t
Duration
Climax:
Mass Market
Early Adoptors:
Trend-Setters
Innovators:
Lead Users
Followers:
Fast & Late Followers
Retro Trends
We are Screening & Monitoring Trends from
early signals to
radical innovations.
ADC 30. Januar 2009 © 2008 CScout Trendberatung
Mobile Monday Germany, National Summit
The Future of MediaCon-sumption
ADC 30. Januar 2009 © 2009 CScout Trendberatung
Global Media Trends
Today, we are surrounded by a multi-level convergent media world
where all modes of communication and information are continually
reforming to adapt to the enduring demands of technologies,
“changing the way we create, consume, learn and interact with each
other”
...Convergence
ADC 30. Januar 2009 © 2009 CScout Trendberatung
Convergence
means ...
Music Pictures Videos Text
any digital content
ADC 30. Januar 2009 © 2009 CScout Trendberatung
Convergence
means...
any time
ADC 30. Januar 2009 © 2009 CScout Trendberatung
Convergence
means ...
anywhere
ADC 30. Januar 2009 © 2009 CScout Trendberatung
Convergence
means ...
on any device
ADC 30. Januar 2009 © 2008 CScout Trendberatung
Mobile Monday Germany, National Summit
Time Shifting
Place Shifting
Device Shifting
1.
2.
3.
...whenever I want
...wherever I want
...how I want
Times are changing...
consuming Media...
ADC 30. Januar 2009 © 2008 CScout Trendberatung
Mobile Monday Germany, National Summit
Shifting to the ConsumerThe Future of TV
ADC 30. Januar 2009 © 2008 CScout Trendberatung
Mobile Monday Germany, National Summit
How do people watch TV today?
ADC 30. Januar 2009 © 2008 CScout Trendberatung
Mobile Monday Germany, National Summit
This is where people watch TV today
ADC 30. Januar 2009 © 2008 CScout Trendberatung
Mobile Monday Germany, National Summit
Who has control over the ad?
Whois the viewer?
Where will the ad beseen?
Howshould the ad be?
ADC 30. Januar 2009 © 2008 CScout Trendberatung
Mobile Monday Germany, National Summit
Time Shiftingwatching TV whenever I want
ADC 30. Januar 2009 © 2008 CScout Trendberatung
Mobile Monday Germany, National Summit
Video on demand... with DVR
hardware based
online based
ADC 30. Januar 2009 © 2008 CScout Trendberatung
Mobile Monday Germany, National Summit
Video on demand... Online
ADC 30. Januar 2009 © 2008 CScout Trendberatung
Mobile Monday Germany, National Summit
Web Video... at Home
Boxee
One of the CES Innovation winners, Boxee allows
you to access movies, TV shows, as well as
streaming content from websites like Hulu,
Netflix, CBS, Comedy Central, Last.fm, and flickr
on your laptop or on a media center connected to
a flatscreen TV.
As a "'Social Media Center", Boxee enables its
users to view, rate and recommend content to
their friends through many social networking
features.
ADC 30. Januar 2009 © 2008 CScout Trendberatung
Mobile Monday Germany, National Summit
Video on demand... Online
Amazon Video on Demand on TV
Amazon Video On Demand streaming database, with over 40,000 titles, is being added
to TVs from companies such as Panasonic and Sony.
ADC 30. Januar 2009 © 2008 CScout Trendberatung
Mobile Monday Germany, National Summit
Place Shiftingwatching TV wherever I want
ADC 30. Januar 2009 © 2008 CScout Trendberatung
Mobile Monday Germany, National Summit
Streaming TV from your home to your laptop and mobile phone.
hardware based
ADC 30. Januar 2009 © 2008 CScout Trendberatung
Mobile Monday Germany, National Summit
Streaming TV from your home to your mobile phone.
ADC 30. Januar 2009 © 2008 CScout Trendberatung
Mobile Monday Germany, National Summit
Device ShiftingDevice Shiftingmedia convergence
ADC 30. Januar 2009 © 2008 CScout Trendberatung
Mobile Monday Germany, National Summit
Shifting media content to TV
ADC 30. Januar 2009 © 2008 CScout Trendberatung
Mobile Monday Germany, National Summit
Making TV content interactive
TV... on the internet
ADC 30. Januar 2009 © 2008 CScout Trendberatung
Mobile Monday Germany, National Summit
Shifting TV content to Mobile Phones
TV... on the go
ADC 30. Januar 2009 © 2008 CScout Trendberatung
Mobile Monday Germany, National Summit
TV... on more devices
ADC 30. Januar 2009 © 2008 CScout Trendberatung
Mobile Monday Germany, National Summit
...new Player in the TeamNetbooks & The Cloud
ADC 30. Januar 2009 © 2008 CScout Trendberatung
Mobile Monday Germany, National Summit
Contentconsumer producing the content
ADC 30. Januar 2009 © 2008 CScout Trendberatung
Mobile Monday Germany, National Summit
Democratisation: Content is increasingly created by all
ADC 30. Januar 2009 © 2008 CScout Trendberatung
Mobile Monday Germany, National Summit
... and goes beyond Internet
Current is a global television network that gives you the opportunity to create and influence what airs on TV.
ADC 30. Januar 2009 © 2008 CScout Trendberatung
Mobile Monday Germany, National Summit
ContentIt is lot more than Video
ADC 30. Januar 2009 © 2008 CScout Trendberatung
Mobile Monday Germany, National Summit
... all your Media and Social Graph
ADC 30. Januar 2009 © 2008 CScout Trendberatung
Mobile Monday Germany, National Summit
... all your Media and Music
ADC 30. Januar 2009 © 2008 CScout Trendberatung
Mobile Monday Germany, National Summit
... your Social Graph
Facebook Mobile
With Facebook Mobile, you can use Facebook on the go. Use Facebook Mobile to
upload photos and notes from your camera phone straight to Facebook. You can also
receive and reply to Facebook messages, pokes and Wall posts using text messages, or
use your phone’s mobile browser at m.facebook.com.
ADC 30. Januar 2009 © 2008 CScout Trendberatung
Mobile Monday Germany, National Summit
Yahoo! Connected TV - Facebook on TV
Yahoo brings its open widgets platform to the TV via set-top-box partners, Intel and built
into Samsung’s Internet@TV.
... all your Content on any Device
ADC 30. Januar 2009 © 2008 CScout Trendberatung
Mobile Monday Germany, National Summit
... all your Content on any Device
Stream content from PC - With the world’s first mobile place-shifting application
for music files Didiom makes it possible to stream content from your home PC to your
mobile phone wherever and whenever.
ADC 30. Januar 2009 © 2008 CScout Trendberatung
Mobile Monday Germany, National Summit
...Home entertainment Merge
Ciscos Vision - EOS
EOS will be the first major product of Cisco's push into helping media companies connect with their customers. It will combine a
delivery system, a social networking platform, and a set of tools to help consumers find the content they want, said Dan Scheinman,
senior vice president and general manager of Cisco's media solutions group.
ADC 30. Januar 2009 © 2008 CScout Trendberatung
Mobile Monday Germany, National Summit
Democratization of Searchnew players in the market
ADC 30. Januar 2009 © 2008 CScout Trendberatung
Mobile Monday Germany, National Summit
...Search by Person viewdle & Face
ADC 30. Januar 2009 © 2008 CScout Trendberatung
Mobile Monday Germany, National Summit
...Search by Object
ADC 30. Januar 2009 © 2008 CScout Trendberatung
Mobile Monday Germany, National Summit
...Semantic Search - SemantinetWeb 3.0?
ADC 30. Januar 2009 © 2008 CScout Trendberatung
Mobile Monday Germany, National Summit
ADC 30. Januar 2009 © 2008 CScout Trendberatung
Mobile Monday Germany, National Summit
All your Media Content merges.
EachDevice needs its Format.
Its all about Creativity.
All your Content on any Device.
ADC 30. Januar 2009 © 2008 CScout Trendberatung
Mobile Monday Germany, National Summit
If you want to see the ground breaking stuff, get your company the trendpool
ADC 30. Januar 2009 © 2008 CScout Trendberatung
Mobile Monday Germany, National Summit
trendpool is your source for global Media & Marketing Trends feeding your Innovation Process.
Request your membership today.
ADC 30. Januar 2009 © 2008 CScout Trendberatung
Mobile Monday Germany, National Summit
CScout USA, Headquarters
CScout Trendberatung GmbHTumblingerstr. 280337 München, Germany
Philippe SouidiTrend Director
eMail: [email protected]:. +49 (0) 89 - 23 22 56 77
TrendBlog & Newsletter
www.cscout.comCScout China
CScout Japan
Let‘s get it started....CScout thank you for listening
ADC 30. Januar 2009 © 2008 CScout Trendberatung
Mobile Monday Germany, National Summit
What we also do...
Innovation Management System Executive Trend ToursTrendPool - Trend Management System
Trend Reports