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Cloud, Mobile, & Social MediaFollow the consumer!Vereniging Barendrechtse Ondernemers
[email protected]+31647180864
@vincenteSlideshare.net/vincente
Wednesday, May 30, 12
Cloud, Mobile, & Social MediaFollow the consumer!Vereniging Barendrechtse Ondernemers
[email protected]+31647180864
@vincenteSlideshare.net/vincente
Wednesday, May 30, 12
Wednesday, May 30, 12
Wednesday, May 30, 12
Wednesday, May 30, 12
Wednesday, May 30, 12
Wednesday, May 30, 12
Wednesday, May 30, 12
Volg Vincent Everts livein zijn elektrische Leaf
- Live auto lifestats- Live streaming video- Live Google maps- Twitter met bestuurder- Twitter met de auto- Interviews
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Not always good!
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Not always good!
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Olie Future?
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Olie Future?
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• Einstein?
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• Einstein?
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• Einstein?
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• Einstein?
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Vincent Everts?
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Vincent Everts?
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Innovation acceleration
Innovation study trips:2007: Korea2008: China2009: Russia2010: Brazil
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Innovation acceleration
Innovation study trips:2007: Korea2008: China2009: Russia2010: Brazil
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Tudou.com earlier then YouTube
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Tudou.com earlier then YouTube
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Social Media
2.0
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• Mijn Tools
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Videoblogger
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Videoblogger
Talk to Me!
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• kassa
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DELL Case
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DELL Case
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Dell notebooks
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Dell notebooks
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Dell & Social Media
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• 100k employees
• 12 people listen to conversation
• 15 people create policy
• 30.000 did SMACU Training & can listen
• 4.000 can speak on behalf of Dell on Twitter/Facebook/Blogs
Dell social media
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• 2007 Twitter: Whats hot?
• 2009 4Square Which locations are hot?
• 2012 Highlight: Location based social media
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Location based Social Media
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Location based Social Media
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Location based Social Media
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Location based Social Media
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White pages Appje
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Lytro camera
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Lytro camera
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Lytro camera
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Measure yourself
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Measure yourself
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Measure yourself
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Bodymedia
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• 12MM dik
• 10 sec boot
• super screen
• 10H batteries
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SlideRocket
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WeVideo
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Urthecast Earth HD streaming
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Gamification• 100.000 games
• 120.000 kids
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Gamification• 100.000 games
• 120.000 kids
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Draw Something20 Million downloads/6 weeks
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• Tablets everywhere!
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News
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What are we going to talk about?
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time consumption Web 1.0 Viral Marketing (PP) travel
RSS Explained Web 2.0 Kindle
explained Marketing 2.0 Google Adwords TudouGoogle Docs Online video elections 2.0
Multitasking Twitter Amazon Yubby Co-Creation
Google Streetview Online collaboration Social tools
Dell Sucks Support 2.0 Viral Marketing
Kryptonite Lock Enterprise 2.0 VMS Zoomz HD ebaynews resume VMS Google trends
What are we going to talk about?
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7
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7
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7
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7
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7
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How do we spend our time?
4%6%
19%
33%
39%
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TV: 39% 178 min.
Radio: 33% 151 min.
Internet: 19% 86 min.
Newspaper: 6% 20 min
Magazines: 4% 18 min
How do we spend our time?
4%6%
19%
33%
39%
TV RadioInternet NewspapersMagazines
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• $32 billion sales• 1 Billion searches/day• Money from Adwords• Almost nothing from
Youtube, Google earth/map, gmail, apps etc
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Google adwords
•Easy to set-up•Easy to budget•Price per keyword
Also onYouTube
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Why callvia computer?
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It’spersonal!
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It’spersonal!
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It’spersonal!
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BYODCYOD
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BYODCYOD
85% doet het!25% recht!
45% werkt eraan!
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BYODCYOD
85% doet het!25% recht!
45% werkt eraan!
50% mag het niet50% doet het toch
50% is bereidt
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70
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Wordprocessing 1951
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Wordprocessing 1985
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Wordprocessing 1985
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Wordprocessing 2008
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Wordprocessing 2008
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Online collaborationWednesday, May 30, 12
Revisionscompare
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Office 365
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Office 365
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Office 365
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Office 365
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Social bookmarking del.icio.us
Web 2.0 startpagina Netvibes & iGoogle
Online to do lists Ta-da list & Remember the Milk
Peer production news Digg & eKudos
Photo management Flickr & Picasa
Web wordprocessing Google Docs
Online calendar Google Calendar
Project management Basecamp
Mindmapping Mindmeister
Web 2.0 software
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IMPACT ON BUSINESS
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Online bestedingen
2011: 10 billion euro
2009: 9 billion euro
bron: thuiswinkel.org
Web-influenced 48 miljard
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ProductinformatieSocial toolsWednesday, May 30, 12
ProductinformatieSocial toolsWednesday, May 30, 12
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90% social tools
Product info
Social tools
what else do people buy
what do they recommend?
Tags of clients
What do they buy in the end?
what else?
Description of customers
reviews of the customers
review of the reviews
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beta
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YouTube uploadsper minute
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YouTube uploadsper minute
0
11
22
33
2007 I 2007 II 2008 I 2008 II 2009 I 2009 II 2010 I 2010 II
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3 billion video’s /day
48 uur video upload /minute800 Million Visitors
30 minuten per dag
2d search engine worldwide
In 30 days upload equal to 3 USA TV channels broadcast in 60 years
1 billion subscriptions Wednesday, May 30, 12
What do they look
bron: Frank N. Magid Media Futures 2010: Online videoWednesday, May 30, 12
15th March 2012 – Social Media at Atradius / Rhian Thomas / Volendam Page
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93
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Make your own company TV Channel
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Make your own company TV Channel
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www.yubby.comWednesday, May 30, 12
www.yubby.comWednesday, May 30, 12
Automatisch zoekenop 30 video netwerken
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www.yubby.comWednesday, May 30, 12
www.yubby.com
Eerste week:2.000 ingezonden video’s300.000 unieke kijkers
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Who talks
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Blogs demografie
Bron: Technorati 2008Wednesday, May 30, 12
Blogs demografie
Bron: Technorati 2008Wednesday, May 30, 12
Blogs demografie
Bron: Technorati 2008Wednesday, May 30, 12
Free
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Free
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Professional
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Professional
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7 guidelines
1. Know what you are doing2. Avoid marketing talk3. Keep it fresh4. Reinforce company’s core values5. Encourage employees to use it6. Create blogging policies7. Have fine print
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RSSWednesday, May 30, 12
RSS Readers
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RSS Readers
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Social Networking
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Customer service
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Customer service
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“What are you doing in 140 characters”
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15th March 2012 – Social Media at Atradius / Rhian Thomas / Volendam Page
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The world is obsessed with Facebook
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15th March 2012 – Social Media at Atradius / Rhian Thomas / Volendam Page
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15th March 2012 – Social Media at Atradius / Rhian Thomas / Volendam Page
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15th March 2012 – Social Media at Atradius / Rhian Thomas / Volendam Page
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15th March 2012 – Social Media at Atradius / Rhian Thomas / Volendam Page
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Social media in Business
• Collaboration
• Customer care
• Product research
• Monitoring market
• Build Authority
• Events
• Product demo’s
• lead generation
• Target Marketing
• Sell
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Social media in Business
• Collaboration
• Customer care
• Product research
• Monitoring market
• Build Authority
• Events
• Product demo’s
• lead generation
• Target Marketing
• Sell
Wednesday, May 30, 12
Social media in Business
• Collaboration
• Customer care
• Product research
• Monitoring market
• Build Authority
• Events
• Product demo’s
• lead generation
• Target Marketing
• Sell
Wednesday, May 30, 12
Social media in Business
• Collaboration
• Customer care
• Product research
• Monitoring market
• Build Authority
• Events
• Product demo’s
• lead generation
• Target Marketing
• Sell
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Social media in Business
• Collaboration
• Customer care
• Product research
• Monitoring market
• Build Authority
• Events
• Product demo’s
• lead generation
• Target Marketing
• Sell
Wednesday, May 30, 12
Social media in Business
• Collaboration
• Customer care
• Product research
• Monitoring market
• Build Authority
• Events
• Product demo’s
• lead generation
• Target Marketing
• Sell
Wednesday, May 30, 12
Social media in Business
• Collaboration
• Customer care
• Product research
• Monitoring market
• Build Authority
• Events
• Product demo’s
• lead generation
• Target Marketing
• Sell
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• s
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• s
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Internet is pain!
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Web 2.0 Trend:Co-Creation
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49
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Social Media
2.0
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+31647180864
Vincent Everts
Wednesday, May 30, 12