Download - BuzzMetrics 20 Training Deck-V2
My BuzzMetrics 2.0
Copyright 2012 NM Incite. Confidential and proprietary.
Facilitator Introduction
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Copyright 2012 NM Incite. Confidential and proprietary.
1• My BuzzMetrics 2.0
• The purpose of today’s training is to familiarize all current My BuzzMetrics users with the new
features and functions of My BuzzMetrics 2.0 and to walkthrough how to utilize the new
application.
• The training curriculum is designed as a conversion training where we will demonstrate
examples of how to utilize the new My BuzzMetrics 2.0 and to transition from MBM 1.95.
• Assumptions –• Users are already trained in MBM 1.95 and know how to utilize the product to the fullest extent.
My BuzzMetrics 2.0 Training Plan
Copyright 2012 NM Incite. Confidential and proprietary.
2• My BuzzMetrics 2.0
• Users are already trained in MBM 1.95 and know how to utilize the product to the fullest extent.• Users know the basic features and functions in MBM 1.95 and how to execute those specific
functions (create reports, dashboards, topic creation, etc.)
• Additional training materials you can utilize as you transition from MBM 1.95:
• Download the Quick Reference Guide from this training as a reference on how to use new features.• My BuzzMetrics 2.0 has a support section which will contain PDF documents and videos you can use.• Recorded trainings will be available for you to view again if you need a refreshed walkthrough.
My BuzzMetrics 2.0 will make your life easier!
Copyright 2012 NM Incite. Confidential and proprietary.
3• My BuzzMetrics 2.0
What do you want to learn today?
Copyright 2012 NM Incite. Confidential and proprietary.
4• My BuzzMetrics 2.0
• To optimize your use of My BuzzMetrics’
advanced research analytics to efficiently
discover brand insights that will help build your
marketing strategy
• To demonstrate MBM’s sophisticated intelligent
reporting functions
• To highlight industry and audience targeting
features
Our Goals
Copyright 2012 NM Incite. Confidential and proprietary.
5• My BuzzMetrics 2.0
features
My BuzzMetricsOverview
Learning Strategy
What’s New in MBM 2.0?
Demonstration• Basic navigation
• Building a report– Basic and Advanced
Topic Builder– Selecting report criteria
• Using new features– Dashboard
Copyright 2012 NM Incite. Confidential and proprietary.
6• My BuzzMetrics 2.0
MBM 2.0? – Dashboard– Threshold alerts– Chart options– Export options– Report queue– Report scheduler– Snapshot reports– Report templates– Topic management
Quick Reference Guide resource
Copyright 2012 NM Incite. Confidential and proprietary.
7• My BuzzMetrics 2.0
My BuzzMetrics 2.0 Overview
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The social insights platform for serious research
that allows you to…
• Organize, analyze, quantify and interpret Big
Data
• Access 30+ global markets in 15 languages
• Map ‘offline’ segments in online world to
discover audience targeted insights
What is My BuzzMetrics?
Copyright 2012 NM Incite. Confidential and proprietary.
9• My BuzzMetrics 2.0
• Perform research with a platform that is
sophisticated, yet intuitive
• MBM employs advanced text-mining technology to
maintain a robust, high-quality content reservoir- Data is cleansed with spam filters and de-duplication
technology- Data is filtered through classifiers to ensure relevancy:
choose from 2000+ analyst-built topics or use advanced or basic topic building tools
• MBM allows you to build custom reports to analyze your
brand’s social media to discover patterns, trends and
How does it work?
Copyright 2012 NM Incite. Confidential and proprietary.
10• My BuzzMetrics 2.0
brand’s social media to discover patterns, trends and
business changing insights through an intuitive and
sophisticated user interface- Choose from several report types- Analyze data through charts or drill into data points to read
messages and add context
My BuzzMetrics 2.0:
• Upgrades text-mining capabilities
• Uses new technology to provide faster report delivery
• Provides a more user-friendly and intuitive interface
• Uses Natural Language Processing for improved sentiment analysis accuracy
• Offers new features for more efficient and robust analyses
From 1.95 to 2.0 – How has it changed?
Copyright 2012 NM Incite. Confidential and proprietary.
11• My BuzzMetrics 2.0
• Offers new features for more efficient and robust analyses
What’s New in MBM 2.0?
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User interface is sophisticated, yet intuitive
From this…
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13• My BuzzMetrics 2.0
To this….
Menu Bar icons provide access to all functions
Copyright 2012 NM Incite. Confidential and proprietary.
14• My BuzzMetrics 2.0
Launch Reports Topics
Dashboards Templates Settings
Report building is a guided, step-by-step process
Report creation and navigation is intuitive
Copyright 2012 NM Incite. Confidential and proprietary.
15• My BuzzMetrics 2.0
Topic Builder options provide solutions for all users
• Basic Topic Builder helps new users build
topics
• Power users may still use Advanced
Topic Builder with Boolean logic and
terminology
• Cross Comparison Topic Builder
compares two or more topics
• You can now use the Validate button to
Copyright 2012 NM Incite. Confidential and proprietary.
16• My BuzzMetrics 2.0
• You can now use the Validate button to
validate search syntax
Basic Topic Builder is designed for new users
Enter keywords, separated by
commas, to create topics
Copyright 2012 NM Incite. Confidential and proprietary.
17• My BuzzMetrics 2.0
Search options allow you to
search by proximity
Topic Taxonomy provides 2000+ pre-built topics
• “Dictionary” of common brands
and products are available to use
through drag and drop
• Taxonomy offers 2000+ analyst-
built topics
Copyright 2012 NM Incite. Confidential and proprietary.
18• My BuzzMetrics 2.0
Work with dashboards to refine your analysis
• Re-arrange widgets
• Drill down for detail
• Add reports to dashboard
• Edit/refresh individual
widgets
• Share or export the entire
dashboard
Copyright 2012 NM Incite. Confidential and proprietary.
19• My BuzzMetrics 2.0
• Email alerts are sent when there are
trend or sentiment changes on a
specific topic
• You can set alert thresholds based
on a percent change from a
baseline data point
Threshold alerts notify you of trend or sentiment changes
Copyright 2012 NM Incite. Confidential and proprietary.
20• My BuzzMetrics 2.0
Report queue gives a birds eye view of all reports
Copyright 2012 NM Incite. Confidential and proprietary.
21• My BuzzMetrics 2.0
With chart options, report edits can be made within the tool
• Custom color palettes
• Data labels
• Annotations
• Font sizes
• Topic removals
Copyright 2012 NM Incite. Confidential and proprietary.
22• My BuzzMetrics 2.0
• You can schedule reports to run automatically at a specified time interval
• Report queue allows for running multiple reports during the same interval
Scheduled reports ensure timely delivery
Copyright 2012 NM Incite. Confidential and proprietary.
23• My BuzzMetrics 2.0
Report templates allow you to
make changes to common
attributes to all reports within
the template
Report templates simplify updates to multiple reports
Copyright 2012 NM Incite. Confidential and proprietary.
24• My BuzzMetrics 2.0
Snapshot Reports generate six reports on a single topic
You can use the Snapshot Report to receive six different reports on one topic in one
dashboard view
• Volume Trended
• Sentiment Aggregated
(English only)
• Word Cloud
• Top Authors
Copyright 2012 NM Incite. Confidential and proprietary.
25• My BuzzMetrics 2.0
• Top Authors
• Top Sources
• Social Media Type Comparison
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Exporting options improve data analysis and presentation
• Export reports for use outside of the application for further analysis or presentation
• Export to any of these formats: jpg, png, PDF, Excel or PowerPoint
• Export reports, messages or entire dashboards
Copyright 2012 NM Incite. Confidential and proprietary.
26• My BuzzMetrics 2.0
User-set defaults save selections for re-use
Use the settings tab to set custom defaults
Copyright 2012 NM Incite. Confidential and proprietary.
27• My BuzzMetrics 2.0
MBM 2.0 provides enhanced Sentiment Analysis
Trended Sentiment Reports have:
Compare sentiment category trends across topics
New Features
Sentiment pie chart breakouts in sentiment trended score reports
Enhanced Charting
Copyright 2012 NM Incite. Confidential and proprietary.
28• My BuzzMetrics 2.0
trended score reportsCharting
Improves accuracy of sentiment analysis
New Technology
(Natural Language
Processing)
Other new features bring more power to your analysis
• Enhanced Word Cloud
• Klout Score
• Diacritic Sensitive Searches
(language specific accents or
symbols)
• Translation of messages
Copyright 2012 NM Incite. Confidential and proprietary.
29• My BuzzMetrics 2.0
Share your ideas
How will you apply some of
the new features you are
learning about today?
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30• My BuzzMetrics 2.0
My BuzzMetrics 2.0
Demonstration
31
Key MBM 2.0 features and functions – demonstration
Copyright 2012 NM Incite. Confidential and proprietary.
32• My BuzzMetrics 2.0
Wrap Up
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Q&A
Copyright 2012 NM Incite. Confidential and proprietary.
34• My BuzzMetrics 2.0
My BuzzMetrics Assistance
Contact Customer Support
Email: [email protected]
Copyright 2012 NM Incite. Confidential and proprietary.
35• My BuzzMetrics 2.0
Thank you
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