Location: Teton County, Mt.Generation: BoomerRace/Ethnicity: White, non-HispanicHousehold: Married, 3 kids
Location: Los Angeles CountyGeneration: BoomerRace/Ethnicity: White, HispanicHousehold: Married, 2 kids
Location: New York CountyGeneration: MillennialRace/Ethnicity: BlackHousehold: Boyfriend + roommate
Boomer White
Man
College-Educated
Non-HispanicUrban
Home-owner
unmarried
Father
White-collar Full-time worker
middle-class
Drives to work
Location: Las Vegas CountyGeneration: BoomerRace/Ethnicity: White, non-HispanicHousehold: Single (weekend custody)
Divorced
Part-time custody
Single-person household
Underwater-mortgage
Mobile tech Married later
Woman
Living at home
Helicopter parentsUrban
Renter
Driving less
twenty-something
Bi-racial couple Full-time worker
middle-class
Entitled
“The Monocle Returns”
“In a New Trend in Hair Removal, Women Prefer the Natural Look”
“Baby Boomers Are Drawn to Green and Eco-Friendly Funerals”
We have reached Peak___ Auto/Beard/Oil
_______ is the future
“Online Merchants Home In on Imbibing Consumers”
“It’s Hip to Be Round – Potbellies are in”
10,000 turning 65 each day
• More active• Likely to retire in place due to
economy, lifestyle• Some wish to be less car-
dependent• Working longer, retiring later• Some have prepared, but not all• Increased demand for healthcare
services
Baby Boomers
12,000 turning 30 each day
Trend Report Millennials
Urban Driving less Pressed economically Delayed life stages
including marriage, kids, etc.
‘Delayed’ is key word there. How will needs change in next 10 years?
Location: Champaign, ILGeneration: MillennialRace/Ethnicity: White, non-HispanicHousehold: Unmarried partner