Download - Business Social Media
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IxD Business Social Media
Shinji Kim@shinjikim
Wednesday September 14, 2011IxDA New Jersey
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IxD Business Social Media@shinjikim
Shinji Kim• Analyst at Deloitte Consulting
• Service Focus: Business case, financial modeling, executive reporting and enterprise social media
• Industry Focus:
• Technology, Media, Telecommunications• Financial Services
• Internet Marketing• Sales Analytics & Forecasting• Enterprise Applications
• Stanford GSB - Summer Institute of General Management
• University of Waterloo - BA Software Engineering
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IxD Business Social Media@shinjikim
Mention @shinjikim
www.formspring.me/shinjikim
Ask me anything
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IxD Business Social Media@shinjikim
Social Media
IxD Business Social Media@shinjikim
http://goo.gl/nNbQc4
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IxD Business Social Media@shinjikim
Where do I start?
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IxD Business Social Media@shinjikim
Define your purpose
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IxD Business Social Media@shinjikim
Define your purpose
1. Marketing
2. Communication
3. Customer Service
4. Research
5. Networking / Recruiting
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IxD Business Social Media@shinjikim
1. Marketing
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IxD Business Social Media@shinjikim
2. Communication
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IxD Business Social Media@shinjikim
3. Customer Service
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IxD Business Social Media@shinjikim
4. Research
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IxD Business Social Media@shinjikim
5. Networking
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IxD Business Social Media@shinjikim
Choose Your Tools
• Purpose
• Coverage
• Use
• To Communicate
• To Discover
• To Analyze
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IxD Business Social Media@shinjikim
Tools to Communicate and Discover
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IxD Business Social Media@shinjikim
Hootsuite
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Coverage• Dashboard• Analytics• Assignments• Mobile, Web
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IxD Business Social Media@shinjikim
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Coverage
Seesmic
• Dashboard• Analytics• Mobile, Desktop, Web
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IxD Business Social Media@shinjikim
Tools to Analyze
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IxD Business Social Media@shinjikim
Facebook Open Graph
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Coverage• Integration• Instant Personalization• Other Applications
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IxD Business Social Media@shinjikim
Klout
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• Influence Score• Influencing Topic,
Amplifications, True Reach
• Style
Coverage
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IxD Business Social Media@shinjikim
Crowdbooster
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• Interaction Breakdown• Engaged Fans• Recommendations
Coverage
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IxD Business Social Media@shinjikim
Google Insights
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• Search Interest• Regions• Trending Keywords
Coverage
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IxD Business Social Media@shinjikim
More to come...
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IxD Business Social Media@shinjikim
Metrics to note
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IxD Business Social Media@shinjikim
Facebook Page: Insights
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• Users• # of fans vs. activity
• Interactions• Engagement
• Highest brand interaction
• 76% people never “un-liked” a brand
• 45% Facebook users time is spent on newsfeed
http://goo.gl/XCYnx
Demo
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IxD Business Social Media@shinjikim
Twitter: Crowdbooster
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• Interaction Breakdown• Engaged Fans• Recommendations
• 88/100 Fortune global companies
• 80% customer service tweets are negative or critical
• More than 1 million apps exist
http://goo.gl/0u9Ap
Demo
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IxD Business Social Media@shinjikim
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Influencial Score: Klout
• Topics• Network• Amplification
Demo
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IxD Business Social Media@shinjikim
Please remember...
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IxD Business Social Media@shinjikim
1. Your purpose
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IxD Business Social Media@shinjikim
2. Who’s talking?
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IxD Business Social Media@shinjikim
3. ROE / Engagement before ROI
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IxD Business Social Media@shinjikim
4. Do it! Everyday
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IxD Business Social Media@shinjikim
References
• Slide 4: Social media graphic (http://goo.gl/nNbQc)
• Slide 24: Facebook metrics (http://goo.gl/XCYnx)
• Slide 25: Twitter metrics (http://goo.gl/0u9Ap)
Tools
To communicate/Discover:
Hootsuite (www.hootsuite.com)
Seesmic (www.seesmic.com)
Tweetdeck (www.tweetdeck.com)
To analyze:
Facebook Insights (www.facebook.com/insights)
Crowdbooster (www.crowdbooster.com)
Klout (www.klout.com)
Google Insights (www.google.com/insights/search)
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IxD Business Social Media@shinjikim
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