Download - Business Research Methods Chap017
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17-2McGraw-Hill/Irwin © 2003 The McGraw-Hill Companies, Inc.,All Rights
Reserved.
Part FourANALYSIS AND
PRESENTATION OF DATA
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Chapter SeventeenHYPOTHESIS TESTING
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Approaches to Hypothesis Testing
• Classical Statistics– sampling-theory approach– objective view of probability– decision making rests on analysis of
available sampling data
• Bayesian Statistics– extension of classical statistics– consider all other available information
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Types of Hypotheses
• Null– that no statistically significant difference
exists between the parameter and the statistic being compared
• Alternative– logical opposite of the null hypothesis– that a statistically significant difference does
exist between the parameter and the statistic being compared.
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Logic of Hypothesis Testing
• Two tailed test– nondirectional test– considers two possibilities
• One tailed test– directional test– places entire probability of an unlikely
outcome to the tail specified by the alternative hypothesis
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Decision Errors in Testing
• Type I error– a true null hypothesis is rejected
• Type II error– one fails to reject a false null hypothesis
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Testing for Statistical Significance
• State the null hypothesis• Choose the statistical test
• Select the desired level of significance
• Compute the calculated difference value
• Obtain the critical value
• Interpret the test
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Classes of Significance Tests
• Parametric tests– Z or t test is used to determine the statistical
significance between a sample distribution mean and a population parameter
• Assumptions:– independent observations– normal distributions– populations have equal variances– at least interval data measurement scale
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Classes of Significance Tests
Nonparametric tests– Chi-square test is used for situations in which a
test for differences between samples is required
• Assumptions– independent observations for some tests– normal distribution not necessary– homogeneity of variance not necessary– appropriate for nominal and ordinal data, may be
used for interval or ratio data
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How to Test the Null Hypothesis
• Analysis of variance (ANOVA)
– the statistical method for testing the null hypothesis that means of several populations are equal
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Multiple Comparison Tests
• Multiple comparison procedures– test the difference between each pair of
means and indicate significantly different group means at a specified alpha level (<.05)
– use group means and incorporate the MSerror term of the F ratio
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How to Select a Test
• Which does the test involve?– one sample, – two samples– k samples
• If two or k samples,are the individual cases independent or related?
• Is the measurement scale nominal, ordinal, interval, or ratio?
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K Related Samples Test
Use when:• The grouping factor has more than two
levels • Observations or participants are
– matched . . . or – the same participant is measured more than
once
• Interval or ratio data