Download - Business Plan – Launch of A Product
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Karishma Vora 70
Tanvi Matondkar 65
Pratik Mehta 93
Rahul Chawla 92 Pranay Shetty 85
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A Non Caffeinated drink with no artificial
flavouring
Low in calorie content
Packaging which serves 2 drinks in a single can Age group ( 16 to 50 years)
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A refreshing healthy drink with low calorie content
Bottoms Up is available in a novel dual pack
A single can is split such that it accommodates two
separate drinks FlavorsLime-Rose, Kala Khatta-Peach, Kachi
Kairi-Jal Jira.
This is to ensure that the consumer enjoys two
distinct flavours on a single purchase
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Health Conscious People
Early Adopters
Youth
Cautious Spender
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Total Capital Required (Estimates)
Plant & Machinery Cost = Rs 15, 00,000/-
Factory & Administrative Cost = 30, 00,000/-
Marketing Cost = 12, 55,000/-
Sources of Funds
Family & Friends = 30, 00,000/-
Bank Loan = 30,00,000/-
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Mumbai is going to be test Market Area
Why Mumbai?
Create a Cascading effect
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Bottoms Up
v/s
Tropicana & Real Fruit Jucies
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