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Ours plans to generate sales through print advertisement and broacher. We are prepare broacher
which is provide full fledge information about the product likewise, basic information of
product, availability it means location and contact information.
Our goal is 6, 00,000 sq fit of glass film sold in first year in the India because people are not
aware about glass film and they dont believe on glass film at starting period.
Our objectives are creating awareness, customer satisfaction, market coverage and profit. Our
purpose is to provide product at cheaper rate and also availability of variety.
The current objective of our company is to cover 80% of market of all mega cities in coming 5
years.
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INDUSTRY ANALYSIS
1. INTRODUCTION:
This industry is depend on colour and design glass manufacturer to serve the customers since
many years so now we try to change the scenario of industry by giving them new idea. And also
a safety and effectiveness is going to decrease the tension as well as going to give monitory
benefits to the large segment of customer of Surat city, national and also international market in
future.
2. FUTURE OUTLOOKS AND TRENDS:
2.1 Technology and Price
In future there is a chance to change in technology because this is a new concept for India at least
and also for many other countries also so that research and development work is being carry out
by many organization for having more powerful and capacity machinery and also in some other
technical aspect so that we can say that it will going to reduce the price in future as well as
technological changes can also be there.
2.2 New Business Paradigm:
Before having this type of innovative product customers have to go to the glass manufacturers to
get colour and designing glasses and also have some safety issue and they are using basic plastic
film for that and also because glass manufacturing is difficult to make in bulk and costly so that
variety of colour and designs are very less. Now because of this idea customer can get more
colors and customize design in very cheaper rate and also at very accessible locations. This
business model will provide such a paradigm with excellent, fast product and service at the
lowest possible price in convenient setting.
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3. ANALYSIS OF COMPETITION
3.1 Direct Competition:
In this market there are no competitors in Surat city right now but in international market this
idea is already executed by many companies and therefore that we can say as direct competitors
of our company but that is not the issue of concern right now but we have to make some strategy
while we are going to expand our market in global market.
3.2. Indirect Competition:
We can say that there can be the following three indirect competitors to our company:
a. Plastic film maker at very low levelb. Colour glass and film producersc. Designing glass manufacturers
3.3 Potential competitors:
In this market right now it is very new concept but market is very huge because this is alternative
to colour glass so that there can be competition by new entrance in market as well as importer or
global companies in future so we have to make some strategy to survive or compete against that
of potential competitors.
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4. MARKET SEGMENTATION:
The overall market of film user can be divided by factors like geographical, type of customers.
And in this market our direct competition can be with glass manufacturers so that we can
segment market as per the base of those glass users also so basic segmentation is as follows:
1. Geographical(area wise) segment:a. Varachha
b. Katargamc. Udhanad. Sachine. Piplodf. Athwalinesg. Adajan
2. Type of customer:a. Business users
b. Retail customersSo this is some of the segment which we are going to have and then we can decide target market
to tackle the market.
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5. INDUSTRY AND MARKET FORECAST:
Although the forecast and market estimate is vary, but we can say that first of all we have to
make market awareness and for that we can execute our marketing plan effectively then we can
penetrate the market and customers will be shift from glass product to our product because of
this two main reasons:
1. Our product is very cheaper than the competitors and also having variety andcustomization.
2. Safety can be the preferable factor.
So with this strategy we can penetrate firstly the local market and if we will be successful thenwe can expand to national or international level as well.
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COMPANY ANALYSIS
VISION OF THE COMPANY
To give measure turn to glass film as well as glass industry with having presence in
international market as well as to become market leader in India
MISSION OF THE COMPANY
To increase awareness on primary stage to penetrate the market. To maintain monopoly in cost effectiveness amongst other players. To start manufacturing of glass (backward integration).
OBJECTIVES OF THE COMPANY
To give best of film designer to the industry. To make supply chain as shorter as possible. To cover all mega cities in coming 35 years.To give best of service and support to the customers.
BENEFITS OF PRODUCT
We are going to give cheaper product then existing product to our customer. Modification in our product is very easy.
Higher of variety and designs will be available in compare to color and design glass. Safety issue will also be covered in our product. Installation of our product is very easy. Our product is long lasting and no need of maintenance.
Shine Glass Films
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1. INTRODUCTIONOur company is basically working with new idea of manufacturing the film that can be stick with
glass and we can use this product as substitute of colour glass and designing glass. And our
product includes plain film, colour film and designing film also. Our product is different in terms
of cost effectiveness and also durability and easiness of modification also.
2. PRODUCTSPlain (colour) film:
This film is basically a plain film is made up of plastic material and that can be use in malls and
also in some buildings where safety issue is there. So this is a basic product of our company.
Colour designing film:
Colour designing film is also same film as plain but with some design on the plain film and have
little high cost and price than the basic film and very high usage in local market by fabricators
and builders.
Glass button attached designing film:
This film is also same as plain film but we use glass colour buttons to give it best look and also
have some lighting effect also and this is basically use by upper class people and also by some
household to make a kitchen wall. And this product has highest cost and selling price in our
portfolio.
And in our product all type of colors in any of film will be available and we manufacture it as per
requirement of dealers, builders and local customers. And also we have facility of choosing a
design or also customer can give design on themselves and we will give them product as per
customize basis.
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3. SERVICES
1. We give the training to the dealers employee about product knowledge and also how
to interact with customer about product (like advantage and features of product) with the help of
our marketing personnel.
2. We are giving support to our dealers through the replacement of damage as well as
defective goods and transport of damage goods also will be bear by company itself.
3. We are having regular meetings with dealers to know about their problems and we try
to give possible solutions to them so that they can be in touch with customer and can give
satisfactory services.
4. SIZE OF BUSINESS
Our company wants to become leading company in film maker in all mega cities of India also
want to expand their market globally also in future. The current goal of our company is to cover
80% of market of all mega cities in coming 5 years.
5. OFFICE EQUIPMENT AND PERSONNEL
5.1 personnel:
Our factory requires 4 workers (2 some technical and 2 regular) and 2 marketing persons and 1
designer and support staff to run our work regularly. And to ensure achievement of our goals
working hours will be 9 am to 7 pm, although order will be fulfill on basis of first some first
serve basis.
5.2 Equipment:
In production we require one main machine and in handling of our product we require cutter,
trolley, stand, cooler, round bars, packaging materials as well and also some of stationary to
make a product available to dealers and customers on time successfully.
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6. BACKGROUND OF ENTREPRENEURS:
Main three C.E.O of the company have fulfilled their graduation from SPB College of business
administration as well as currently in MBA in reputed institute and 2 of them are having
specialization in marketing and 1 is having specialization in human resource management.
And also two of marketing specialize people having BBA degrees and good knowledge of
marketing as well as CRM. So they will be having all responsibilities of marketing and training
as well.
And also some support staff like CA and some technical as well as non technical workers also so
that we can say that company is having a good staff for running business successfully.
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PRODUCTION PLAN
Machine working and capacity:
Because of the starting of new ideas we have purchase machine with normal capacity (12, 00,000
Sq.fit per Year) to decrease our cost as much as possible and also we have target to manufacture
and sell 6, 00,000 Sq.fit of plastic film of different type in coming year and we are going to
expand our target as per market situation and response in future.
Material Conversation Process:
In this machine first of all we are going to have plastic in plain liquid form and we are going to
add it into machine and then we are going to give program to machine as per design and then
colour will be mixed by machine itself as per design and then it will going to give plastic film as
output.
We are going to produce it in lot of 1000 meters and then cleaner person is going to clear dust
and colour and then we put another lot for manufacture.
We have cooler machine to make that roll cool and then we are going to roll out that plastic filmwith round bar stand and then we cut as per order of dealers and builders and then pack it into
paper box and deliver it.
So this is the basic conversation process of that liquid plastic into plastic film.
Supply chain:
Now we have to pack it and load it into the transport vehicle sent by our dealers or customer and
charges of transport will be bear by that dealers or customers. And if there are any defectives
then we give facility to replace it.
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TECHNOLOGY PLAN
Description of Technology
Machine imports from the Korea because we are using lower capacity machinery because we are
starting new operation that does not exist in the Indian market. We are gives disposable material
to the supplier so we can get continuous raw material from them and also it is helpful to building
good relationship with them. Machine capacity is 12,00,000 Sq.fit which is install at starting
period and then we are update new machinery based on demand and the basic information is
their following,
Film TechnologyComponents
The performance and durability of the window film selected is determined by the types and
quality of the components and construction used. The essential components include:
Protective Release Linera film, usually polyester, which is used to cover the adhesive
and protect it from contamination before installation
Adhesive high quality, low or zero distortion adhesives that adheres the polyester film to
glass; types used for automotive installations retain high adhesion even on double curved glass
Polyester Filma strong, high clarity, high quality plastic film more than one layer may be
used with a laminating adhesive to produce a multi-layered structure
Scratch Resistant Coating a hard acrylic coating that provides protection for the polyester
against scratching and abrasion
Dies, metals, alloys and UV inhibitors are added to produce the specific properties desired
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FILM TECHNOLOGYMANUFACTURING PROCESSES
Manufacturing processes, each requiring care to ensure the highest quality is obtained, include:
Coating:Material is transferred from a container onto a large roller, then from the roller onto
the surface of polyester film. Examples include scratch resistant surfaces and adhesives.
Laminating:A film coated with adhesive is adhered to a second uncoated film, using a roller
system to press the two films together.
Metallising:A roll of polyester film is wound round a water-cooled roller in a large metal
chamber, and the air is pumped out to produce a vacuum. Metal usually Aluminium is
evaporated onto the cold surface of the film; very few metals evaporate in a vacuum so
sputtering is used for other metals. Metallising is a fast process compared to sputtering.
Sputtering: Equipment very similar to metallising is used, but a metal or alloy target is
bombarded with positive ions to knock (sputter) atoms of metal out of the target and onto the
cold film surface. A large number of different metals and alloys can be sputtered. Metals used in
sputtering, such as Nickel, can also have extra resistance to corrosion.
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Colouring:Colours may be added to the adhesive before coating onto the polyester (as above)
or the polyester film may be deep dyed. The colour produced is usually a mixture of different
dyes; in general, better durability is obtained using deep dyeing processes.
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MARKETING PLAN
1. TARGET MARKETOur target market is fabricators who are make windows, glass dealers, builders & developers and
retail customers.
1.1. Target Market Needs
Our target market needs are cheaper product because people are price sensitive, easily
availability because demand is more compare to supply, variety of design and easy to change
film.
1.2. Satisfying Target Market Needs Cheaper Product Availability of variety is much higher
Change is very easy
Offer the fastest service possible2. PROMOTION
Ours plans to generate sales through print advertisement and broacher. We are prepare broacher
which is provide full fledge information about the product likewise, basic information of
product, availability it means location and contact information. This broacher distributes to the
fabricators, glass dealers, builders & developers and set the meeting with them. And also we give
print advertisement in local newspaper so people are demanded this product in the market
because our primary objective is create awareness in the market.
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3. PRICINGIt is important to keep price as low as possible due to the fact that current low market penetration
is attributed to high price.
4. LOCATION
Product available at our outlet and glass dealers outlet because fabricators purchase glass from
their dealers so availability of product is high and they can get easily from them.
5. PRODUCT FORECAST
Our goal is 6, 00,000 sq.fit of glass film sold in first year in the India because people are not
aware about glass film and they dont believe on glass film at startingperiod.
6. PURPOSE AND OBJECTIVE OF THE ORGANIZATION
Our objectives are creating awareness, customer satisfaction, market coverage and profit. Our
purpose is to provide product at cheaper rate and also availability of variety.
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ORGANIZATIONAL PLAN
The Management Team section outlines:
Management Team:Main three C.E.O of the company have fulfilled their graduation. from SPB College
of business administration as well as currently in MBA in reputed institute. and 2 of
them are having specialization in marketing and 1 is having specialization in human
resource management.
Working Structure:Our factory requires 4 workers (2 some technical and 2 regular) and 2 marketing
persons and 1 designer and support staff to run our work regularly. And to ensure
achievement of our goals working hours will be 9 am to 7 pm, although order will be
fulfill on basis of first some first serve basis.
Expertise:From Three CEO two of them are marketing specialize people having BBA degrees
and good knowledge of marketing as well as CRM. So they will be having all
responsibilities of marketing and training as well..
Personnel Plan: In future we plan for expand our business in 5 cities at a time newhierarchy of organisation and new personnel are hiring from outside.
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FINANCIAL PLAN
COST SHEET
Cost SheetParticular Total Amount (In
Rs.)
Per Sq.Fit
Amount (In Rs.)
Direct Material (30000kg*40Rs, 6000 lt*50Rs) 15,00,000 2.5
Carriage Inward(1500*12) 18,000 0.03
Direct Wages(15000*2, 8000*2,7000*1) 6,36,000 1.06
Direct Expense (Packing box) 2,00,000 0.33
Prime Cost (A) 23,54,000 3.98
Factory Overhead / Work Overhead
Loose tools 12,000 0.02
Rent(30000*12) 3,60,000 0.6
Power(10000*12) 1,20,000 0.2
Depreciation of Equipment (trolley, stand, round bar
(10%), cooler (15%)
17,500 0.029
Depreciation on Machinery (10%) 80,400 0.13
Lubricant 18,000 0.03
Repairs & Maintenance 12,000 0.02
Other Overhead 3,000 0.005
Factory Cost /Work Cost (B) 6,22,900 1.034
Office Overhead
Salaries(Designer-8000, Accountant-2000) 1,20,000 0.2
Water bills 3,000 0.005Insurance 1,00,000 0.16
Telephone Bill 2,500 0.004
Printing & Stationary 10,000 0.016
Commercial tax 2,400 0.004
Cleaner(3000*12) 36,000 0.06
Depreciation of Furniture & Equipment (10%) 5,000 0.008
Depreciation on Computer & Printer (15%) 10,800 0.018
Other Overhead 2,500 0.004
Office Cost (C) 2,92,200 0.484
Cost of Production (A+B+C) 32,69,100 5.498Selling and Distribution Overhead
Salesmen(2*12000) 2,88,000 0.48
Selling and Distribution Overhead 33,000 0.055
Selling & Distribution Cost (D) 3,21,000 0.535
Cost of Sales (A+B+C+D) 35,90,100 5.98
Profit 24,09,900 4.0165
Sales 60,00,000 10
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BALANCE SHEET FOR THE FIRST YEAR
(Note: 6, 00,000 Sq. Fit @ 10 Rs.)
TRADING ACCOUNT
Particulars Amount Particulars Amount
Raw material Sales 60,00,000
Plastic(35,000kg*40) 14,00,000 Closing Stock 2,50,000
Colour Ink(7000*50) 3,50,000
Carriage Inward(1500*12) 18,000
Direct Wages(15000*2,
8000*2,7000*1)
6,36,000
Direct Expense (Packing box) 2,00,000Loose tools 12,000
Rent(30000*12) 3,60,000
Power(10000*12) 1,20,000
Gross profit 31,54,000
Total 62,50,000 Total 62,50,000
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PROFIT AND LOSS ACCOUNT
Particulars Amount Particulars Amount
Salaries(Designer-8000,Accountant-2000)
1,20,000 Gross profit 31,54,000
Water bills 3,000
Insurance Premium 1,00,000
Telephone Bill 2,500
Printing & Stationary 10,000
Commercial tax 2,400
Cleaner(3000*12) 36,000
Bank interest 2,70,000
Depreciation of Furniture &
Equipment (10%)
5,000
Depreciation on Computer &
Printer (15%)
10,800
Other Overhead 2,500
Bank fees 12,000
Depreciation of Equipment
(trolley, stand, round bar
(10%), cooler (15%))
17,500
Depreciation on Machinery 80,400
Lubricant 18,000
Repairs & Maintenance 12,000
Salesmen(2*12000) 2,88,000
Advertisement 33,000
Income Tax 6,39,270
Net profit 14,91,630
Total 31,54,000 Total 31,54,000
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BALANCE SHEET
Liabilities Amount Assets Amount
Owners Capital(5,00,000 each person,(3
person))
15,00,000 Machinery 8,04,000-Dep(10%) 80,400
7,23,600
PAT 14,91,630 Furniture 50,000
-Dep(10%) 5,000
45,000
Bank Loan @ 18% of SBI(for
10 year)
15,00,000 Computer & printer 72,000
-Dep(15%) 10,800
61,200
Dep Reserve 1,13,700 Equipment(Trolley, 1,30,000
Stand, Round bar)
-Dep(10%) 13,000
1,17,000
Income tax 6,39,270 Cooler 30,000-Dep(15%) 4,500 25,500
Debtors 3,00,000
Bank 22,33,380
Cash on hand 14,88,920
Inventory 2,50,000
Total 52,44,600 Total 52,44,600
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BALANCE SHEET FOR THE SECOND YEAR
(Note: 50% increase in sales of previous year)
TRADING ACCOUNT
Particulars Amount Particulars Amount
Opening stock 2,50,000 Sales 90,00,000
Raw material
Plastic(50,000kg*40) 20,00,000 Closing Sock 5,00,000
Colour Ink(10000*50) 5,00,000
Carriage Inward(1500*12) 18,000
Direct Wages(15000*2,
8000*2,7000*1)
6,36,000
Direct Expense (Packing) 3,00,000
Loose tools 12,000
Rent(30000*12) 3,60,000
Power(10000*12) 1,80,000
Gross profit 52,44,000
Total 95,00,000 Total 95,00,000
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PROFIT AND LOSS ACCOUNT
Particulars Amount Particulars Amount
Salaries(Designer-8000,
Accountant-2000)
1,20,000 Gross profit 52,44,000
Water bills 3,000
Insurance Premium 1,00,000
Telephone Bill 2,500
Printing & Stationary 10,000
Commercial tax 2,400
Cleaner(3000*12) 36,000
Bank interest 2,70,000
Depreciation of Furniture &Equipment (10%)
4,500
Depreciation on Computer &
Printer (15%)
9,180
Other Overhead 2,500
Depreciation of Equipment
(trolley, stand, round bar
(10%), cooler (15%))
15,525
Depreciation on Machinery 72,360
Lubricant 27,000
Repairs & Maintenance 12,000
Salesmen(2*12000) 2,88,000
Advertisement 33,000
Income tax 12,70,810
Net profit 29,65,225
Total 52,44,000 Total 52,44,000
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BALANCE SHEET
Liabilities Amount Assets Amount
Owners Capital(5,00,000 each person)
15,00,000 Machinery 7,23,600-Dep(10%) 72,360
6,51,240
Net Profit 29,65,225 Furniture 45,000
-Dep(10%) 4,500
40,500
Bank Loan @ 18% of SBI 15,00,000 Computer & printer 61,200
-Dep(15%) 9,180
52,020
Dep Reserve 2,15,265 Equipment(Trolley, 1,17,000
Stand, Round bar)
-Dep(10%) 11,700
1,05,300
Income tax 12,70,810 Cooler 25,500
-Dep(15%) 3,825
21,675
Debtors 4,50,000
Bank 33,78,339
Cash on hand 22,52,226
Inventory 5,00,000
Total 74,51,300 Total 74,51,300
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BALANCE SHEET FOR THE THIRD YEAR
(Note: 100% capacity)
TRADING ACCOUNT
Particulars Amount Particulars Amount
Opening stock 5,00,000 Sales 1,20,00,000
Raw material
Plastic(65,000kg*40) 26,00,000 Closing Stock 7,50,000
Colour Ink(13,000*50) 6,50,000
Carriage Inward(1500*12) 18,000
Direct Wages(15000*2,
8000*2,7000*1)
6,36,000
Direct Expense (Packing) 4,00,000
Loose tools 12,000
Rent(30000*12) 3,60,000
Power(10000*12) 2,50,000
Gross profit 73,24,000
Total 1,27,50,000 Total 1,27,50,000
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PROFIT AND LOSS ACCOUNT
Particulars Amount Particulars Amount
Salaries(Designer-8000,Accountant-2000)
1,20,000 Gross profit 73,24,000
Water bills 3,000
Insurance Premium 1,00,000
Telephone Bill 3,500
Printing & Stationary 15,000
Commercial tax 2,400
Cleaner(3000*12) 36,000
Bank interest 2,70,000
Depreciation of Furniture &
Equipment (10%)
4,050
Depreciation on Computer &
Printer (15%)
7,803
Other Overhead 4,000
Depreciation of Equipment
(trolley, stand, round bar
(10%), cooler (15%))
13,781
Depreciation on Machinery 65,124
Lubricant 40,000
Repairs & Maintenance 12,000
Salesmen(2*12000) 2,88,000
Advertisement 60,000
Income tax 18,83,803
Net profit 43,95,539
Total 73,24,000 Total 73,24,000
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BALANCE SHEET
Liabilities Amount Assets Amount
Owners Capital(5,00,000 each person)
15,00,000 Machinery 6,51,240-Dep(10%) 65,124
5,86,116
Net Profit 43,95,539 Furniture 40,500
-Dep(10%) 4,050
36,450
Bank Loan @ 18% of SBI 15,00,000 Computer & printer 52,020
-Dep(15%) 7,803
44,217
Dep Reserve 3,06,023 Equipment(Trolley, 1,05,300
Stand, Round bar)
-Dep(10%) 10,530
94,770
Income tax 18,83,803 Cooler 21,675
-Dep(15%) 3,251
18,424
Debtors 6,00,000
Bank 44,73,233
Cash on hand 29,82,155
Inventory 7,50,000
74,55,388
Total 95,85,365 Total 95,85,365
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FINANCIAL FEASIBILITY
1) Net profit ratio:Net profit ratio = Net profit
------------ X100
Sales
Year 1:
Net Profit ratio = 14, 91,630
------------ X 100
60, 00,000
= 24.86%
Year 2:
Net Profit ratio = 29, 65,225
------------ X 100
90, 00,000
= 32.94%
Year 3:
Net Profit ratio = 43, 95,539------------ X 100
1, 20, 00,000
= 36.62%
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2) Total assets turnover= = Sales-------------
Total assets
Year 1:
Total assets turnover = 60, 00,000
-------------
52, 44,600
= 1.14:1
Year 2:
Total assets turnover = 90, 00,000
-------------
74, 51,300
= 1.2:1
Year 3:
Total assets turnover = 1, 20, 00,000
-------------
95, 85,365
= 1.25:1
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Gross profit Ratio
Year1
Gross profit Ratio= Gross profit
------------------
Sales
= 31,54,000/60000 = 52.57
Year 2
= 52,44,000/90,00,000 = 58.27
Year 3
= 73,24,000/1,20,00,000 = 61.03
Capital turnover ratio:
Year 1 =Net assets/ capital employed
=6000000/3000000
=2:1
Year 2 =9000000/3000000
=3:1
Year 3 =12000000/ 3000000
=4:1
Debt equity ratio:
Year 1 =Total debt/total owner fund
=1500000/1500000
=1:1
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BIBLIOGRAPHY
Websites:
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extension-fabrication-industry
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qgQoT9CS1SXrHu7B-M9Ij_q-2OZtBkZpTjAW2VicEW4DlGcXcaY_Zs1_doAHsKv-
HJAHAg&sig=AOD64_1nzloVxdTYBJDTdV477GeeQrdMdA&rct=j&q=alluminum+industry
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