Download - Business Management Terms
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COMMON MARKETING & SALES VOCABULARYGuess the correct Vocabulary Word
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Our company develops medicine with the _________________(consumer) in mind.
We prioritize our consumers.
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Our company develops medicine with the END USER in mind.
We prioritize our consumers.
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The pharmaceutical industry is highly competitive.
__________________(selling products to new markets) is a strategy that many companies use to increase their consumer base.
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The pharmaceutical industry is highly competitive.
DIVERSIFICATION is a strategy that many companies use to increase their consumer base.
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Our company spends a lot of money to keep our products off the
______________(illegal economy). Markets and small shops often sell our
products without a proper license.
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Our company spends a lot of money to keep our products off the
BLACK MARKET. Markets and small shops often sell our
products without a proper license.
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Our campaign for infant formula targets a _______________(specific) market.
We promote our product to married women between 25-35 with a career.
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Our campaign for infant formula targets a NICHE market.
We promote our product to married women between 25-35 with a career.
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The _____________(selling price – wholesale cost) of our newest product
is about 30% in some pharmacies.
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The MARK UP of our newest product is about 30% in some pharmacies.
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Product X is a very ____________(well-known) diet pill that has been
featured in magazines, news stories, and on many TV commercials.
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Product X is a very HIGH PROFILE diet pill that has been
featured in magazines, news stories, and on many TV commercials.
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Our company is going through a major _______________ (change in image)
right now because we’ve merged with Company AB. We’re getting a new logo,
motto, and overall image.
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Our company is going through a major REBRAND right now because we’ve
merged with Company AB. We’re getting a new logo, motto, and overall image.
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It’s very important to make a good impression with ______________(possible) clients.
Be sure to look professional, speak clearly and build a good relationship with them.
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It’s very important to make a good impression with POTENTIAL clients.
Be sure to look professional, speak clearly and build a good relationship with them.
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When we sell an instrument to a hospital, our staff is always sure to provide
______________(post services) to ensure the instrument is working properly and
the client is satisfied.
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When we sell an instrument to a hospital, our staff is always sure to provide
AFTER SALE SERVICES to ensure the instrument is working properly and
the client is satisfied.
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AB Company has one of the most _____________(advanced) R&D Departments
on the market. Their research uses the newest technology to develop
the most effective medicines with the least amount of side effects.
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AB Company has one of the most INNOVATIVE R&D Departments
on the market. Their research uses the newest technology to develop
the most effective medicines with the least amount of side effects.
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AB Company offers it’s employees great _______________(benefits)
if they can perform their job well. They often give a bonus salary, holiday
tickets, awards and promotions.
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AB Company offers it’s employees great INCENTIVES if they can perform
their job well. They often give a bonus salary, holiday tickets, awards
and promotions.
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The total sales figures really ______________(went up and down) in 2012.
We’re sure it was due to the economic downfall.
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The total sales figures really FLUCTUATED in 2012.
We’re sure it was due to the economic downfall.
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Twenty-three percent of our revenue last year came from _____________
(online shopping). It’s a fairly new market, but we’re thrilled with the results.
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Twenty-three percent of our revenue last year came from E-COMMERCE.
It’s a fairly new market, but we’re thrilled with the results.
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The market prices for Product X remained ______________(the same) last year.
However, the prices for Product Z fluctuated greatly!
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The market prices for Product X remained STABLE last year.
However, the prices for Product Z fluctuated greatly!
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Our company prefers to target _____________(not the consumer) buyers
because they buy a much greater volume of product.
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Our company prefers to target WHOLESALE buyers
because they buy a much greater volume of product.
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The ________________(end user) price for medicine is always
more expensive than the wholesale price.
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The RETAIL price for medicine is always
more expensive than the wholesale price.
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It’s very important for our sales staff to ______________(keep in contact)
with our clients. We try to call or meet with them at least twice a month.
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It’s very important for our sales staff to FOLLOW UP with our clients.
We try to call or meet with them at least twice a month.
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Our company doesn’t focus on ____________(for all consumers)
medicine. We develop specialized products for niche markets.
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Our company doesn’t focus on MASS MARKET
medicine. We develop specialized products for niche markets.
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According to consumer _________________(purchasing trends) statistics, 67% of women purchase medicine from pharmacies for themselves and their family.
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According to consumer buying habits statistics , 67% of womenpurchase medicine from pharmacies for themselves and their family.