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COMPANY BACKGROUND
Sedap Rase Sdn Bhd Est. 1991 in Johor Bahru
Among the best local frozen food company
Capture 60% of halal frozen food market nationwide
100 types of product
Awarded ISO 9001 / Super brand in 2003
Currrently have 33 outlets
About 1000 employee
After 5 years enhance product variet : Karipap
: Pau: Roti Canai instant
: Kueh tradisional
Started to export to international
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Recommendation
The company and the board of directorhas decided to conduct the NationalFun Run.
Based on comparison:
1) Cost
2) Image of the company
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Cost
National Fun Run:
Short-term event
Cost is high but profit much higher.
Charity Donation
Long-term.
Cost a big amount of money.
Need to conduct until the condition isstable.
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Image of the company
National Fun Run: Interactive throughout the country.
Event will be advertised.
Ensure the companies future.
Charity donation:
Morality event. Image will not published around the
country.
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National Fun Run A national 5 KM Run event
Free of charge for student
RM 5 for adults above 18 4th April 2010
First 50 Participant will receive special goodie bag
- Voucher- Souvenir
Free T-shirt to each participant
Drinks and safety unit will be provided
Advertising can be seen on- Television - Newspaper - Radio - Main city Billboard/banner
National press conference will be held 1 month earlier
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NATIONAL FUN RUN
Contribution to the Community-Enhancing Relationship
-Government Involvement
-Health Awareness
-Moral Values
-Company's Community Mutual
Contribution
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DETAIL ABOUT NATIONAL FUNRUN
Venue(1) Stadium Kota Kinabalu, Sabah
(2) Stadium Likas, Shah Alam, Selangor
(3) Stadium Tan Sri Dato Haji Hassan
Yunos, Johor Bahru.
(4) Stadium Bandaraya Pulau Pinang,
Pulau Pinang
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Schedule
0630 0730: Registration Session 0730 0800: Warm-up Session (conducted
by professional trainer)
0800 1030: The Fun Run Begins 1030 1100: Kiddy Show (presented by
chosen children institute)
1100 1130: Prize Ceremony
1130 1630: Company Exposition 1630 : Closing Event
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Category of Participants
Student categories
- Boys / Girls
3 12 years old
13 18 years oldAdult categories
- Men / Women
18 50 years old 51 70 years old
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Prize
For the student category, the prize will be asbelow:-
1st place Hamper (worth RM 100.00)
2nd
place Hamper (worth RM 80.00)3rd place Hamper (worth RM 50.00)
4th place Hamper (worth RM 30.00)
5
th
place Hamper (worth RM 20.00)
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For the adult category, the prize will be asbelow:-
1st place RM 1,000.00
2nd place RM 800.00
3rd place RM 500.00
4th to 100th place RM 100.00
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Goodie Bag
- Sticker Event / Company Logo Printed
- Pen
- Notebook Event Logo / CompanyPrinted
- Calendar Event / Company LogoPrinted
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Fund Card
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Enclosure
The National Fun Run T-shirt
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Advertising Method-Newspaper -The Sun, Xin Chew(published every Monday, Friday and Sunday )
-Radio -One FM, Suria FM and My FM(8.50am, 11.50am, 2.30pm, 5.30pm and 8.30pm)
-Television -8TV
(11.00am, 3.00pm, 6.00pm and 9.00pm )
-Blog
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The budget of National Fun Run
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Thank YOU