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Business Development MARKETING TOOLKIT
Inbound marketing tools and tactics for sales teams.
PRESENTED BY: MICHAEL REYNOLDS
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Michael ReynoldsAbout Michael: • President / CEO of SpinWeb • Cellist • Sushi connoisseur • Tennis player • Marketing/tech nerd • www.spinweb.net • @michaelreynolds
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Marketing ToolkitAreas of Focus: • Research • Thought leadership • Maintaining connection
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ResearchGathering Intelligence: • Differentiates you from the competition • Gives you more confidence in sales process • Keep you in front of prospects (newsjacking)
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Sidekick
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Google Alerts
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Thought LeadershipBeing Seen as an Authority: • Differentiates you from the competition • Gives you more confidence in sales process • Can help you get found on search
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Blogging
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Contribute on LinkedIn
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Education via Presentations
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Webinars
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Target via LinkedIn
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Maintaining ConnectionStaying Connected Means: • You stay top of mind • Prospects know you have their interests in mind • Reduce friction • Remain accessible
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Discover.ly
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LinkedIn as CRM
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Marketing Toolkit
Research Thought Leadership Connection
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spinweb.net/radio
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Business Development MARKETING TOOLKIT
Inbound marketing tools and tactics for sales teams.
PRESENTED BY: MICHAEL REYNOLDS