OVER

450,000

Tweets

USA

11:15pm EST Burger King's

Twitter account

gets hacked

1:00pm The account gets

suspended

2:00pm Peak of

conversations with

160,000 tweets in

one hour

5:00pm Conversations die

down but still over

3x higher than pre-

hacking

Feb 17,

2013

262K

EMEA 120K

LATAM 42K

APAC 26K

Burger King Twitter Hacking Would Someone Hack My Twitter Account Please?

30,000 New Followers in 1 day

300% Increase in BK conversations

Global Social Media Monitoring