Download - Building your business with speaking
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Building Your Business With Speaking
Mel Schlesinger
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The #1 Challenge Facing Sales and Small Business Professionals
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WHY SPEAK?
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Speaking Opportunities
• Civic Clubs – Kiwanis – Optimist
• Chambers of Commerce • Professional Associations
– SHRM – Heating and Cooling Contractors
• Specialty Clubs – Over 50 – AARP
• Public Workshops
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Goal of Speaking Events
• Establish Expertise
• Generate Buyers
– Educating is secondary
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Choose Your Topic
• It must have the ability to explicitly relate to a product or service that you can provide
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Creating a Talk that Opens Opportunities
• Interesting and Actionable Topic – How to Reduce Employee Pressure for Increased
Wages
• Seed Talk with Examples from your clients – One client was struggling with employee
dissatisfaction due to benefit cost-shifting. We came in and by implementing a new communication strategy were able to demonstrate measurable improvement in morale
• Have a call to action at the end – If you would like to know more about our
communication strategies and measurable results just give me your business card.
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Civic Clubs, Professional Associations, Chambers, etc –
Zero Cost
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Public Workshops
• Call prospects to invite
• Invite selected clients
• Offer breakfast or lunch
• Promise useful information that can help
• Nothing will be sold!
• Keep the meeting to 90 minutes or less, including dining
DOWNSIDE IS COST
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After-Action Steps
• Immediately connect on LinkedIn with anyone that gave you a business card
• Follow-up three to four days after the event
• If you get an appointment send a “Thanks for talking with me – Look forward to seeing you next (DAY) at” Snail-Mail card
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One speaking opportunity with 15 good prospects should result in 3 to 5 sales
appointments
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(336) 525-6357 [email protected]