Download - Building Your Brand With Video
People care about people, not companies.
Video reveals your business = people.
• valuable
• specific
• genuine
An integrated strategy
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Holy thumbnails, Batman
Video makes you feel
closer to a brand.
1. Don’t try to go viral.
2. Focus on your audience.
3. Be human.
You can do this!
This is Doggy Dan.
• Embrace scrappy production
• Make your video matter to the right people
• Get specific
1. Don’t try to go viral.
• Answer FAQ
• Learn from analytics
2. Focus on your audience.
Data tells you what they aren’t.
• Answer FAQ
• Learn from analytics
• Do things that don’t
scale
2. Focus on your audience.
• Go behind the scenes
• Share mistakes
• Show them what you care about
3. Be human.
Video is more than ads.
Video is more than #viral.
It’s about building trust.
Show, don’t tell.
Make personality a byproduct of value.
Be local.
Or be local in spirit.
It’s ok if you mess up.
Learn from data!
@eliseramsay
Hit me up:
Ok, bye!
