Download - Building online community[ks]
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Building YourOnline Community
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Structure for Time
• Virtual is Reality• Opportunity Leads to Service• Guiding Principles
–Know Your Goal–Work the Land–Loosen your Grip
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Different Faces ofCommunity- Offline -
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Different Faces ofCommunity- Online -
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OpportunityLeads toService
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Opportunity Leadsto Service
• Know your Goal– Vision as Service
• Work the Land – Labor as Service
• Loosen your Grip– Selflessness as
Service
Labor
Control
Vision
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Know Your Goal
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Know your Goal
• Is your goal compelling?• Is your goal clear?• Can you describe your target
audience?
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Your goal will become apart of your story
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Achieve your
• Set aside time each week to manage the community
• Do worthwhile activity to generate emails. –People forget the community is there–It’s your job to remind them!
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Work the Land
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Work the Land1. Cultivate knowledge, not
just information2. Design for evolution3. Invite different levels of
participation4. Develop public & private spaces5. Focus on value6. Maintain a strong rhythm
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1. Cultivate Knowledge• Information
– Static
– Accumulation of facts
– Easily managed
– Resides in books
• Knowledge– Dynamic
– Accumulation of experience
– More complicated to manage
– Resides in people
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To Cultivate Knowledge• Share information and experience
–Uploading documents–Protecting security– Joining in discussions
• Search the best Crusade materials–Google Search
• Connect with the people you need–People Locator–Email
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2. Design forevolution
Be a shepherd of the natural community
Design rather than a builder
Constructing the community from scratch.
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3. Allow DifferentLevels of
Participation
Peripheral Group 65-75%)
Active Group (15-20%)
Core Group (10-15%)
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4. Develop both public andprivate community spaces
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5. Focus on value
Value is your keyto community life
becauseparticipation in
most communitiesis voluntary!
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6. Maintain a StrongRhythm
Rhythm isthe strongest indicator of
community aliveness!
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Loosen yourGrip
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Loosen your Grip
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Share &Experiment
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Principlesare not
Commandments
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Summary• Virtual is Reality: The line between
the online world and the offline world is fuzzy, not distinct
• Opportunity Leads to Service: We serve by considering the user first
• Guiding Principles – Know Your Goal: Maintain a clear purpose– Work the Land: Keep working– Loosen your Grip: Trust the user to lead
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Sources1. Haughey, Matt. Building an Online Community: Just Add Water
http://www.digital-web.com/articles/building_an_online_community/2. Karasic, Shara. Guide to Building an Online Community: An inside
look at how and why people connect virtually. http://www.work.com/building-an-online-community-1299
3. Shirky, Clay. A Group is its own Worst Enemy http://shirky.com/writings/group_enemy.html
4. Broadcast Institutions, Community Valueshttp://shirky.com/writings/broadcast_and_community.html
5. Communities, Audiences, and Scalehttp://shirky.com/writings/community_scale.html
6. Social Computing in Student Populationshttp://www.shirky.com/writings/students.html
7. Sierra, Kathy. Building a Successful Online Communityhttp://headrush.typepad.com/creating_passionate_users/2005/06/building_a_succ.html
8. Can you teach someone to care?http://headrush.typepad.com/creating_passionate_users/2005/02/can_you_teach_s.html
9. How to Build a User Communityhttp://headrush.typepad.com/creating_passionate_users/2006/12/how_to_build_a_.html
10. Wenger, Etienne and Richard McDermott and William Snyder. Cultivating Communities of Practice: A Guide to Managing Knowledge
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CultivatingCommunitiesof Practice:A Guide toManagingKnowledge