Building Engaging Apps to Retain Users
Agenda
• How mobile is today’s customer?
• What does this perpetual connectivity mean for marketers?
• How can marketers successfully build long term relationship with Customers?
Agenda
• How mobile is today’s customer?
• What does this perpetual connectivity mean for marketers?
• How can marketers successfully build long term relationship with Customers?
Your Customers
Customers have many devices
Source: IDG Mobile Survey
Base: US online adults (ages 18+) who use a smartphone Source: Online Benchmark Survey
Customers are online frequently…
55%
22%
13%
3%3%4%
Several times a day
At least Daily
At least Weekly
At least Monthly
Less than Monthly
Never
…And go online from many locations
Source: Nielsen
Your Customers are perpetually CONNECTED.
Agenda
• How mobile is today’s customer?
• What does this perpetual connectivity mean for marketers?
• How can marketers successfully build long term relationship with Customers?
To many, this means creating an appCategories of applications used on a Smartphone:
Marketers’ new imperative:
What yourcustomers
want
What theyactually
get
Shorten the distance…
…through personalized, utility-based experiences
Marketers can identify & create mobile moments
device to get what they want in theirimmediate context.
A mobile moment is a point in time and space when someone pulls out a mobile device to get what they want in their immediate context.
Mobile Moments:
Agenda
• How mobile is today’s customer?
• What does this perpetual connectivity mean for marketers?
• How can marketers successfully build long term relationship with Customers?
Enrich the ways you engage with your customers.
Push Notification Deep Linking
Gamification
App Review
AnalyticsApp Updates
Push Notification
Deliver quick content• Push notifications that direct your customers to the specific product page.
• Don’t let your customer click around or inside the app.
Deep Linking
Connect with your users
• Deliver consistent and reinforcing messaging across third party websites.
• Remind, entice, and delight your customers always.
Gamification
Integrate with user’s social life
• Increase user engagement and retention by Gamification.
• Give them credits when they invite their friends and contacts to install an app.
Review
Generate highly qualified traffic
• Increase the overall user happiness.
• Show your customers that you care about their opinion. They love to be heard.
Performance Analytics
Analyze user interaction•Track your campaign-level performance analytics.
•Measure the impact of your mobile customer engagement efforts.
Don’t Let Down Your Guard• Retain your customers by executing regular updates.
• Continuous improvement of app is always appreciated by customers.
Latest Versions
New Approach to Customer Engagement & Retention
Customers today are perpetually connected, which has created a mobile mind shift.
A mobile engagement strategy can create mobile moments, and enhance customer touch points across all stages of the customer life cycle.
To succeed, use new capabilities to transform your engagement strategy and your business.
#getStuffDone