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Building and using online networks
Elizabeth FitzGeraldInstitute of Educational Technology,The Open [email protected]
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Intro
This session will look at online networks and the use of social media, particularly in the context of carrying out research and of being a researcher in those environments.
We will look at the pros and cons of using these systems, academic practice, the role of identity and how you might use social media as a PhD student.
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The evolution of the web
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Web 2.0• Term first coined in 1999 by Tim O'Reilly/O'Reilly Media• Generally refers to:
– the web as platform (i.e. using it to carry out a range of tasks such as editing, image sharing, email, which previously had to be done via different software packages)
– the participatory web - editing and interacting with other people's web pages, rather than simply reading them
– the web becoming a dynamic and better-organised medium
http://tools.jiscinfonet.ac.uk/downloads/social-software/social-software.pdf
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Social media• Social interaction online• Highly accessible• Scalable publishing techniques• Democratisation of knowledge content • Evolution from consumers into content producers• Interactions moved from one-to-many to many-to-many
http://en.wikipedia.org/wiki/Social_media
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More comprehensive example at http://tinyurl.com/soc-media-timeline
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Common social media principles• ‘Bottom-up' development and self-policing communities• User-generated content • Ease of use by non-experts• Flexibility and convergence of systems• Syndication options via news feeds• Rating and tagging of content by users
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Social networking sites (SNS)“Web-based services that allow individuals to 1. construct a public or semi-public profile within a bounded
system2. articulate a list of other users with whom they share a
connection, and 3. view and traverse their list of connections and those made by
others within the system.”(boyd &Ellison, 2007)
boyd, d. m., & Ellison, N. B. (2007). Social network sites: Definition, history, and scholarship. Journal of Computer-Mediated Communication, 13(1), article 11.
http://jcmc.indiana.edu/vol13/issue1/boyd.ellison.html
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Examples of academic SNS
• Academia.edu• Mendeley.com• ResearchGate.net• Less well-used sites include:
– iamResearcher.com– Mynetresearch.com
N.B. Interesting work being done by Katy Jordan, OU PhD student: http://iet.open.ac.uk/people/katherine.jordan research into analysis of online academic networks see e.g. http://www.slideshare.net/katyjordan148
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Open University sites• CloudWorks: http://cloudworks.ac.uk
“A social networking site for finding, sharing and discussing learning and teaching ideas and designs.”Has clouds, cloudscapes and cloudstreams.
• SocialLearn: http://sociallearn.open.ac.uk“A learning, sharing and social site for anyone who is interested in learning.”
• Knowledge Network: http://kn.open.ac.uk “Find and share OU expertise about teaching and learning” - see http://kn.open.ac.uk/gettingstarted.cfm
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Activity (10 mins)• What Web 2.0 or social media sites do you use?• Do you use these personally or professionally, or both?• Make lists in your groups, e.g.
Website or web service/app
Personal or professional Subject discipline
Facebook Was personal, now professional MCTPersonal Business and management
Blog (e.g. Wordpress, Blogger)
Professional FELSPersonal ArtsPersonal FELS
Twitter Professional MCTProfessional Science
Academia.edu Professional Social science
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Honeycomb framework of social mediaSocial media is comprised of functional building blocks:• Identity: the extent to which users reveal their identities • Conversations: how users communicate with other users in a
social media setting• Sharing: how users exchange, distribute, and receive content• Presence: how users can know if other users are accessible• Relationships: how users can be related to other users• Reputation: the extent to which users can identify the
standing of others, including themselves• Groups: how users form communities and subcommunities
Jan H. Kietzmann and Kristopher Hermkens (2011)"Social media? Get serious! Understanding the functional
building blocks of social media". Business Horizons 54: 241–251.
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Properties of academic SNS• Identity: Constructing an online academic profile• Communication: Discovery and dissemination of research
findings; asking and answering questions• Collaboration: Finding similar or different collaborators;
supporting active research relationships
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Activity (10 mins)• Think up 4 academic experiences or outputs/processes
you might want to share, from your research• What sorts of SNS (academic or non-academic) could you
use to do these?
• Also consider academic experiences or outputs from your research that should you NOT share publicly (either at all, or only to a selected audience)
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Your digital identity• Consider both your public and private identities• As academics, how much do they overlap?• How much do you want them to overlap?• Risk of over-sharing• Think about your professional persona and reputation
Consider:• Having separate accounts on Facebook and other sites,
for the public you and the private you• Using the same persona across different SNS to maintain
continuity of identity e.g. Twitter: @R3beccaF, blog: http://r3beccaf.wordpress.com/
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Establishing you’re you• Changing your name and/or institution can result in confusion
over identity• Other people with same name as you – same or different
discipline• Increasing integration between systems, plus complaints from
people about inaccurate data in the cloud/limited functionality of automated aggregator means things are gradually getting better (maybe)
• Ultimately, YOU need to take steps to make sure your professional identity is represented accurately online
• ORCiD and ResearcherID both useful tools
http://orcid.org/http://www.researcherid.com/
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Collaboration and dissemination tools• Online storage/hosting pre-prints of papers
– ORO or other eprints repositories– Academia.edu, ResearchGate.net, ORCiD. – Personal website/blog
• Conference presentations– Slideshare, Prezi
• Data– Flickr, YouTube, data repositories
• Information and/or publicity– Twitter, Facebook, LinkedIn groups
• Creating or maintaining presence– Twitter
• Collaborative writing– Google Docs
• Web conferencing– Skype, FlashMeeting, Elluminate
N.B. Health warning attached to Microsoft
Academic Search!http://academic.
research.microsoft.com/
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Other useful sites• Bamboo DiRT: http://dirt.projectbamboo.org
A registry of digital research tools for scholarly use• Google Citations: http://
scholar.google.co.uk/citations?hl=en• Klout: http://klout.com
“The Klout Score is a number between 1-100 that represents your online influence. The more influential you are, the higher your Klout Score.”
• ImpactStory: http://impactstory.org “Your impact profile on the web” – metrics calculated from Google citations, Slideshare views, datasets, code etc.
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Take-home message• Ignore social networking sites at your peril!
(especially professionally – although some disciplines seem to use them less than others)
• Many advantages to engaging with them, when used right– Publicising yourself– Publicising your work– Recruit participants or collaborators, share project outcomes, find
an external examiner, find a job• Consider what to share, and when/how to share it• Think about your digital identity• Investigate collaboration and dissemination tools to help
with your online networking activities
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http://www.phdcomics.com/comics/archive.php?comicid=1337
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Thanks for coming!
Liz FitzGerald: [email protected]
http://elara99.wordpress.comhttp://open.academia.edu/LizFitzGeraldhttp://www.slideshare.net/ejfitzgeraldhttps://twitter.com/elara99http://klout.com/elara99