Download - Building A Digitally Fit Organization
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Building A Digitally FitCulture
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Good Morning
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#EtailEast@adamkmiec#DigitalFitness
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I LoveTo Build
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I Also Have A Responsibility To This Brand
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*Disclaimer
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Become the most digitally fit CPG organization in the world to drive continued growth and innovation across our consumers, customers and associates
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Lifestyle Choice
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Every Day Commitment
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It’s About Being Wired For Digital
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And Avoiding Digital Dieting
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Let’s Start With Why
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Time to reach
50 Million users….
13 years 4 years 3 years 38 years 2 years
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63% tv impressions are ignored
37% text while watching tv
18% surf mobile web while watching tv
56% surf web on computer while watching tv
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First Moment of
Truth
Second Moment of
Truth
Stimulus
Which becomes the next person’s ZMOT
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Largest Growth Is BeyondThe Borders Of The USA
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You Need Simple Relentless Focus
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One Digital Philosophy One Process One Lexicon/Language One Measurement Model
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The Key Is Enabling The OrganizationTo BuildThe Capability
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Friday Five Monthly Lunch And Learn
Quarterly Summits
Ad-Hoc Knowledge
Bombs
Pulsed
Blogs News/Media
Internal Experts
TBD
Always On
iTunes U Program Recaps
Books/Editorial Conferences
On Demand
Geek Bar Digital Fitness Kit Program
Personalized Digital Fitness
Plans Digital Fitness Certification
Custom & Tailored
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Digital FitnessAccelerator Kits
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You Have To Think Horizontal
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Mobile And Emerging Media
Digital Shopper Marketing
Social Media Social Media
Social Media Digital PR
Digital Insights
Digital Insights
Digital Insights
Digital Fitness Coach
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Marketers...
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Who Know Digital...
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Who Love Social
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Technology
Marketing Strategy
Execution
Unicorn!
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Sometimes You Need To Think Inside Out
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Speed Wins
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15M Impressions Generated In 24 Hours From 1 Tweet
• 15M impressions = 16 % of the total impressions for all of F’13 to date
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Insights------------Opinions
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The Plan Your Signals
The Machines KPIs
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Where Are They Finding It?
Do They Like The Packaging?
Do They Like The Product?
How Are They Using It?
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No Limp Alongs
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This Is Not About Spending More*
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Measure Your Progress
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Financial
Customer
Culture Personal
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Building ADigitally Fit Culture@ ScaleIs Hard
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This Is Iterative
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This Is Like Training For A Marathon
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But Running It At A Sprinter’s Pace
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