Download - Broward College LinkedIn 101
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LinkedIn 101
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Allen BlueCo-Founder
(Former Director of SocialNet)
Reid HoffmanCo-Founder
(Former EVP at PayPal)
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LinkedIn went live in 2003
Day 1 Month 1 Year 1 Year 2 Year 3 2007355 4,500 81,000
1,600,000
4,000,000
9,000,000
Growth of LinkedIn Members
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“Being on LinkedIn puts you in the company of people with impressive
credentials: The average member is a college-educated 43 year old making
$107,000. More than a quarter are senior executives.”
Jessie HempelFortune Magazine
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“It’s not just jobs. It’s also clients and services.
It’s people looking to trade tips on how you do, say debt financing in new capital
markets.”
Reid HoffmanLinkedIn Founder
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Build Your Network!
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So Why Network?
• It’s not what you
know…
• Learn from others
• Provide value“Your Network is Your Net-Worth”
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Networking Stats
• 70% to 80% of New Jobs
• 79% Increase in Sealing the Deal
• 78% Trust Peer Recommendations
Source: AskMen.com
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Six Degree of Kevin Bacon
Based on the concept of the small world phenomenon and rests on the assumption that any individual involved in the film industry can be linked through his or her film roles to actor Kevin Bacon within six steps.
Source: Wikipedia
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LinkedIn Gives your Network a Boost!
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Secrets That Only TheTop5%
Know
Secrets that only the Top 5% of LinkedIn
members know
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Are you at 100%?
• Your current position
• Two past positions
• Your education
• Your profile summary
• A profile photo
• Your specialties
• At least three recommendations
“Users with complete profiles are 40 times more likely to receive opportunities through LinkedIn”
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Do’s and Don’ts
• Profile Picture• Keywords• Connections• Recommendations• Profile Organization
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Profile PictureProfile Picture
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Proofread
What’s Wrong With These Profiles?
“You seldom get a second chance to make a first impression.”
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The Personal Touch Makes a Difference
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How Can I Optimize?
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Get Found
• More Connections = Higher Ranking
• More Recommendations = Higher Ranking
• More Content = Higher Ranking
• More Group Involvement = Higher Ranking
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Are You Well Connected?
• Import Your Contacts• Immediate Follow Up• Ask For Introductions• No Fear
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Recommendations
• Trust • Credibility• Referrals • Ask• Give
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Content is King
• Keywords• Summary• SEO Mentality• Catchy• Results Oriented
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20 Useful Applications
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My Favorites
• Wordpress or Blog Link• Google Presentation or Slide Share• Tweets
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Groups
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LinkedIn Secrets
• Email• Video• Answers
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Connect with me
• LinkedIn: http://www.LinkedInPro.com• Twitter: @JeffZelaya• Blog: http://JeffZelaya.com
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