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Brilliantly Simple: 50 content marketing statistics to
b l o w y o u r m i n d
@axonnmedia
78%
of CMOs think custom content is the future of marketing (Source: Demand Metric)
http://bit.ly/1f4nB9G
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B2B companies with blogs generate
67% more leads on
average (Source: Fat Joe) http://bit.ly/1nTq8Vz
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62% of companies outsource content marketing
(Source: Fat Joe) http://bit.ly/1nTq8Vz
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73%
of online consumers get frustrated with websites when content appears that has nothing to do with their interests
(Source: Hubspot) http://bit.ly/UrPsuv
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(Source: Axonn Research) http://bit.ly/1rrMxPz
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71% of people access social media via their mobile devices
(Source: Adobe) http://adobe.ly/1i5GybP
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89%
89% of businesses create content for social media platforms
(Source: Axonn Media) http://bit.ly/1rrMxPz
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32% of brand mentions on Twitter are food and drink related
(Source: Econsultancy via Brandwatch) http://bit.ly/1dUFgCW
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52% of UK consumers are motivated to subscribe via email to receive discounts and money-off promotions
(Source: Econsultancy) http://bit.ly/1A4QwFA
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65% of business travellers book travel directly on company websites more often than through online travel agencies
( Source: Google ThinkInsights) http://bit.ly/1fsP5c6
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Content marketing efforts are twice as likely to target luxury travellers as budget travellers
(Source: Axonn Media)
http://bit.ly/1neaPva
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41% of respondents who interact with their insurance provider on social media ‘like’ the insurer’s Facebook page (Source: ResearchScape)
http://bit.ly/WCuQ4A
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Over of telecoms companies plan to use social to engage loyal customers by 2015
(Source: Lithium Technologies) http://bit.ly/1kbvErQ
80%
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All
healthcare professionals surveyed watch product demonstration videos
(Source: Google ThinkInsights) http://bit.ly/Unnf8r
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93% of recruiters and
38% of job seekers are using LinkedIn
(Source: MyCleverAgency) http://bit.ly/WCuXgB
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94% of recruiters use or plan to use social media in the recruitment efforts
(Source: Jobvite Survey) http://bit.ly/1c25m4B
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(Source: Jobvite Survey) http://bit.ly/1c25m4B
Recruiters reported a 49% increase in the quality of candidates when using social media to recruit
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70% of marketers say content marketing has increased awareness of their brands
(Source: BusinessBolts) http://bit.ly/1lsaG4G
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The use of content marketing in the housing industry increased by 70% in 2013
(Source: Guardian) http://bit.ly/1mD3twf
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39% of marketers have no strategy for mobile email (Source: Econsultancy)
http://bit.ly/1neg9Pd
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59% of companies are integrating email and social channels together
(Source: Hubspot via Econsultancy) http://bit.ly/IRcFBl
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of marketers generated a lead from Facebook in 2013
52%
(Source: HubSpot) http://bit.ly/1h7bcT
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85%
of marketers who employ a content marketing strategy do so for brand awareness, and 70% agree that it drives sales leads
(Source: Wearecouch) http://bit.ly/1mD8THu
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Shorter Facebook posts get 23% more interaction. Keeping your posts below 250 characters can get you 60% more engagement.
(Source: Buffer) http://bit.ly/18If11g
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35% of Facebook fans like a page so they can participate in contests and 42% of fans like a page to get a coupon or discount
(Source: Buffer)
http://bit.ly/IJSk07
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of companies rely solely on desktop sites to
showcase their content
(Source: Uberflip via Adobe)
45%
http://bit.ly/1tyVvKf
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25% of consumers who complain to brands on Facebook or Twitter expect a response within 1 hour
(Source: Spredfast)
http://bit.ly/1tyVXs1
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66% of consumers have made an online purchase as a result of email marketing (Source: DMA)
http://bit.ly/1mvqy89
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Brand advocates are 70% more likely to be seen as a good source of info by people around them
(Source: Branderati) http://bit.ly/1jUQw68
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90% of shoppers write something positive about their purchasing experience
(Source: Branderati) http://bit.ly/1jUQw68
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(Source: Branderati) http://bit.ly/1jUQw68
Customers referred by other customers have a higher retention rate
37%
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Brands that create 15 new blog posts a month average 1,200 new leads per month
(State of Inbound Marketing)
http://bit.ly/1nTyagU
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Blogs produce low-cost leads for 24% of marketers
(Source: HubSpot)
http://bit.ly/1h7bcT0
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23% of marketers invested in blogs for 2013 - a 9% increase from 2012
(Source: HubSpot)
http://bit.ly/1h7bcT0
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90% of UK marketers publish news articles on their sites, making it the most-used content marketing tactic
(Source ContentPlus) http://bit.ly/Unq0GV
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71% of companies use news articles to keep their customers updated
(Source: Axonn Research) http://bit.ly/1rrMxPz
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(Source: Reuters Institute for the Study of Journalism) http://bit.ly/1l86Qzb
24% of UK smartphone users access news mainly through this device – up from 15% the previous year
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1 in 3 18–34 year olds access news mainly through a smartphone
(Source: RISJ) http://bit.ly/1l86Qzb
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39% of people now use more than two digital devices to access news
(Source: RISJ) http://bit.ly/1l86Qzb
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Articles with images get 94%
more views
(Source: Jeff Bullas) http://bit.ly/1ltwUnk
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Between 2011 and 2013 the search volume for ‘infographics’ on Google has increased over 800%
(Source: Google)
http://bit.ly/1z0VW2X
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83% of learning is done visually
(Source: Plume & Post) http://bit.ly/1nepnej
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93% of communication
is non-verbal
(Source: Plume & Post) http://bit.ly/1nepnej
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People follow directions with illustrations and
text 323% better than those without
(Source: Microsoft via Levie and Lentz) http://bit.ly/Us0Mqy
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More than 50% of enterprises are interested in producing white papers for lead generation purposes
(Source: NewsReach)
http://bit.ly/1mDgLZA
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65% of people share videos via social media
(Source: Axonn Media) http://bit.ly/WBIO6t
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7 in 10 consumers said their perception of a brand was positively altered after seeing interesting video content (Source: Axonn Media)
http://bit.ly/WBIO6t
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60% of visitors watch video content before reading text on the same web page
(Source: Diode Digital)
http://bit.ly/1lLfIfe
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Almost 1 in 5 people watch videos to do with their work
(Source: Axonn Media) http://bit.ly/WBIO6t
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Every 9 days more content is uploaded to YouTube than the BBC’s television output across its entire history
(Source: Marc Blank-Settle BBC college of Journalism) http://bit.ly/1p9TpMS
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