Download - Briconsejos fimp
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Nichos de mercado concretos
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Estudiar ese nicho (keywords)
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Google Keyword Tool
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Bing Keyword Tool
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Google Trends
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SEMrush
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Estudiar a la competencia
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Google Ad Planner
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Google trends para websites
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Alexa
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Es hora de construir nuestra web
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El Dominio
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¿Nombre Comercial o KeyWords?
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¿Nombre Comercial o KeyWords?
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Sitio Web
CMSs Open Source
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El Theme es lo importante
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Solemos escoger Wordpress…
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Plugins de WordPress
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Inbound Marketing
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Inbound Marketing=
SEO+
Marketing de Contenidos+
Social Media
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Gratis vs De pago
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El SEO de toda la vida, funciona…
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Pensar en la estructura web
Herramienta: Lucidchart
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Crea contenido que atraiga(a tus clientes y a los que influencian a tus clientes)
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¿cómo crear contenido?
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El contenido no es solo texto…
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Céntrate en los canales donde esté tu audiencia
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Analiza y optimiza los tiempos de publicación
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Medición Social
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Analiza las tendencias
Analytics.topsy.com
Trendsmap.com
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Aprovecha las olas de contenido
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Optimiza el formato de publicación en las redes sociales
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Crea resultados de búsqueda que atraigan
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Ciclo de Inbound (SEO + Social)
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Gánate los enlaces…
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Esto es una carrera de larga duración….
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Herramientas SEO
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Comandos de Google
Site:tudominio.com
inurl:Palabra que quieras
intitle:Palabra que quieras
intext:Palabra que quieras
Link:dominio.com-comando (que no aparezca)
Filetype:pdf
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Cuidadin, cuidadin
Site:tudominio.com
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Webmasters Tools
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WooRank
Lipperhey
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Screaming Frog o Gsitecrawler
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MajesticSEO
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ahrefs
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Rank Tracker (link-assistant)
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¿Quieres pagar?
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Facebook Ads
CPC elevado
Mayor segmentaciónMás visualIntrusivo
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Posts Patrocinados en Facebook
Resultados en la página de Fans113,832 usuarios vieron el post patrocinado (97,044 vía patrocinio).
1,238 ‘Me gusta’ (1,053 vía patrocinio).46 comentarios (32 vía patrocinio).
58 veces compartido (9 vía patrocinio).195 nuevos fans de la página.
Resultados sociales en el artículoFacebook: 1,443 Likes
Twitter: 86 tweetsGoogle+: 8 (+1)
Visitas al artículo través de Facebook2,229 en tres días
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Tests de Rentabilidad con AdWords
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Tests de Rentabilidad con AdWords
C.T.R. Porcentaje de clicks que recibe el anuncio para esa búsqueda.
Relevancia del anuncio y de laslas palabras clave para la búsqueda
Landing Page o página de aterrizaje. Debemos cumplir los factores requeridos por Google.
Quality Score
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Tests de Rentabilidad con AdWords
CONCORDANCIA POSIBILIDADES
[Exacta] Hoteles Luarca
“Frase” Reservar Hoteles Luarca con piscina
Amplia Eventos Hoteles de lujo Luarca con SPA
Concordancia depalabras clave
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Tests de Rentabilidad con AdWords
GRATISTURISMO
MAPAIDEASVER
PLAYASMUSEOS
EL TIEMPOAYUDA
Palabras claveNegativas
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Landing Page
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Landing Page
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Landing Page
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Landing Page
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Linkedin ads
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Twitter Ads
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Twitter Ads
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Twitter Ads
Trending topic patrocinado en España
10.000€ / dia
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Recordar que todo hay que medirlo…
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Si necesitas algo más… contrata a profesionales