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CAPTURINGCAPTURING@brian_wong for Gamification Summit 2013 from kiip.com:
THE MOMENT
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WOW.
THERE ARE 953 MILLION SMARTPHONE SUBSCRIPTIONS WORLDWIDE.
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64%64% OF ALL APPS DOWNLOADED OF ALL APPS DOWNLOADED ARE GAMES.ARE GAMES.
THE AVERAGE PERSON HAS THE AVERAGE PERSON HAS 20+ APPS20+ APPS INSTALLED ON THEIR PHONES.INSTALLED ON THEIR PHONES.
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THE CURRENT MOBILE AD THE CURRENT MOBILE AD EXPERIENCE EXPERIENCE DESTROYSDESTROYS THE USER THE USER EXPERIENCE.EXPERIENCE.
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KIIP HELPS BRANDS REACH CONSUMERS KIIP HELPS BRANDS REACH CONSUMERS DURING DURING ““HAPPINESS MOMENTSHAPPINESS MOMENTS”” ON THEIR ON THEIR PHONES.PHONES.
Reaching a high score Beating the boss
Beating your lap time in a racing game
Finishing a game of Solitaire
Logging a running workout
Completing a day in a calorie counter
Reaching your fitness goal
Walked 1-mile
Worked out 5 days in a row
Finished building a fortressShared a loved photo with a friend
Most sessions played without dying
Found the easter egg
Solved 5 puzzles in a row
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60mm60mm
330,100,000330,100,000monthly moments (USA)monthly moments (USA)
21%21%averageengagementaverageengagement
282,000,000+282,000,000+rewards served (now 8 per second)rewards served (now 8 per second)
monthly unique~1000 appsmonthly unique~1000 apps 1010
countriescountries
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FAST COMPANY’S TOP 50 MOST INNOVATIVE COMPANIES IN THE WORLD (#45) (WE BEAT MICROSOFT)
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“FIND THE HUMAN.”
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EXISTING PATTERNS OF MOMENTS #1
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FITNESS & HEALTHFITNESS & HEALTHTrackers, fitness programs, quantified selfTrackers, fitness programs, quantified self
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#2MEANINGFUL
MOMENTS
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achieve reward
2 3
open
1
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CURRENT STATE OF ADVERTISINGCURRENT STATE OF ADVERTISING
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NEEDS WHEEL
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MOMENTS OFEMOTIONAL
HIGHS
#3
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MOMENTS OFF
THE DEVICE
#4
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MOBILE AS MOBILE AS
THE HUBTHE HUB(Hollistic Utility Base)(Hollistic Utility Base)
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SERENDIPITOUS MOMENTS
#5
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SURPRISE AND DELIGHT
#6
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WHAT’S YOUR MOMENT?
SPORTS
COOKING
CELEBRATION
PRODUCTIVITY
JFDI
CLUMSY
BEAUTY
SOCIAL
UNPARALLELED
WINNING
GOALS
WINNING
DINING