Download - Branded Content - Jonas Nouwen - Marcom11
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1950 2010
Advertising Branded contentNon-spot Productplacement
Brand Ownership of creation
TV Spot
Print ad
Banner
Outdoor
TV Billboard TV program
Movie
Games
Advertorial
Brand: concept by ad agency
Format Tv programmeFormat EventFormat FilmFormat GameFormat WebsiteMusic Rights
Medium: paid for space &‘attention’
Brand: adding logo to excisting entertainment property
Medium: paid for co development
Brand: owner creative idea
Medium: controlled by brand
Marketing communication type
highlow
bron: Jonas Nouwen & Peter Horrselenberg
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