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BRAND STYLE GUIDE FOR YOUR HEALTHCARE STARTUP
Want to convert your startup into a brand? You can by executing a branding style guide with all the necessary visual information needed to make an identity for your healthcare startup. Your startup needs a logo, color palette, suitable typeface and a lot more. To find out, keep reading.
LOGO DESIGNStay professional in the healthcare industry with these tips.
CONVENTIONALSYMBOLS
MODERNICONS
SIMPLE SHAPES GEOMETRIC MOTIF
HEALTH EQUIPMENT PLANT, TREE, FLOWER ANIMAL: MAMMALS
LOGO DIMENSIONS YOUR LOGO MUST HAVE 2 SIZE RANGES.
Maximum: 1/8th of canvas
Minimum: 1.75” to 2.50”
1
2
SURROUNDING SPACEYOUR STARTUP’S LOGO MUST HAVE CLEAR BREATHING SPACE AROUND IT.
Use the percentage formula according to the width and height of your logo
The 1 unit tactic by using a design element of your logo as a guide
Clear Zone = 1 ‘A’ Unit 1 Unit
TAGLINE POSITION SOME HEALTHCARE COMPANIES GOT TAGLINES, OTHERS DON’T. IF YOU DO, THEN HERE ARE THE POSSIBILITIES.
NO TAGLINE FULL STRETCH RIGHT ALIGNEDCENTER ALIGNED
STARTUP LOGO STYLES
Negative space3 colors maxMinimalismFlat design
BRAND COLORSONE STANDARD COLOR PALETTE IS USED ACROSS YOUR BRAND IDENTITY.
COLOR PALETTES
Warm – inspiration Glaxo Smith Kline
Cool – inspiration Assorted brands
Modern – inspiration Merck
COLOR TINT FORMULA
BRANDING STATIONERYESSENTIAL FOR EFFECTIVE B2B AND B2C COMMUNICATIONS.
LOGO PLACEMENT
Right on business cards Left on envelopeLeft on letterheads
STANDARD FONTS
FONT SIZE GUIDEMARGINS FOR PRINT
Futura
Univers
Helvetica
Georgia
BODONI
Arial
Maximum: 160pt +
SIZE
Minimum: 9pt to 21pt
SIZE SIZE
For outer edges - 0.25” to 0.5” Grid Gutter – not more than 0.2”
Text area Text area
Gutter Page edgeMargin
LOGO USAGE RULES
C O M P A N Y T A G L I N E
C O M P A N Y T A G L I N E
C O M P A N Y T A G L I N E
C O M P A N Y T A G L I N E
C O M P A N Y T A G L I N EDon’t use logo in unapproved colors
Never alter or stretch proportions
Attach agreed elements to the logo
Avoid altering the logo orientation
Only use the approved logo design
PRODUCT PACKAGING
LABELING DEVICESUtensil bags are transparent Hazards defined by symbolsEffects and method in text: 9pt+
BOTTLESFront label: name, logo, purpose
Back label: instructions, price, barcodeSeparate colors for different brands
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BLISTER PACKSLogo repeatedly printed on back sideSee-through front for pill visibility Back: aluminum foil or paper board
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MARKETING IMAGERY
PHOTOGRAPHS FONT SIZE VARIATION
People
Landscape
Plants
Machines
Sources:http://ukhealthcare.uky.edu/http://www.hablamosjuntos.org/signage/pdf/pt1evaluation.pdfhttp://www.hablamosjuntos.org/signage/pdf/hjworkbookfinalwattachments.pdfhttp://www.hc-sc.gc.ca/dhp-mps/prodpharma/applic-demande/guide-ld/label_guide_ld-eng.php#a3433
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Headline
Byline
Subhead
Pull Quote
Body copy
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There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour, or randomised words which don't look even slightly believable. If you are going to use a passage of Lorem Ipsum, you need to be sure there isn't anything embarrassing h
There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour, or randomised words which don't look even slightly believable. If you are going to use a passage of Lorem Ipsum, you need to be sure there isn't anything embarrassing h
