Brand Storytellingin Digital and Social Media
Billy Strawter Jr.Social Coop Media
Co-FounderDigital Strategist
@bjstrawter
Mike McClure The Yaffe GroupSVP Digital MarketingExec Creative Director@mikekmcclure
Arts &Culture
Perfect for storytelling.Perfect for social.
for Storytelling Successin Digital and Social
3 keyelements
1: Beauthentic
2: Be entertaining or informative
http://dld.bz/eYZaS
http://dld.bz/eYZaT
http://dld.bz/eYZaU
3: Be interactive
How to findyour story
Your corebrand attributes
and values
https://youtu.be/S1zXGWK_knQ
Your history & the stories you tell
https://youtu.be/4tD3TTMB0F8?list=PLo63v1zZZC4KfZ3smSSssMdIkqpRCEc1U
Your product and its history
Your employees
Youremployees
YourCustomers
#lastnightatthemet
Story formats in Digital and Social Media
Visual formats
Combining visual & text based formats
blogs, web articles, Facebook posts
Pre-produced video based formats
https://www.youtube.com/watch?v=CTXtYujJj7Q&feature=youtu.be
Live video based formats
in social and digital
How todistributeyour story
Customize for eachsocial channel
vs. uploading directly to Facebook
Uploading to Youtube to share
Should you boost it?Choosing the right story to boost and when.