Download - Brand Revitalisation - McDonald's
McDonald’s Brand Revitalization
A Fresh Start
Self and customer analysisProgressive burger company 4,000 sample – research spent with groups of
consumers, employees and franchisees.
Becoming customer-led in every area of the business
The Food Menu
Menu Differentiation
Healthier Happy Meals For Children
As a result, 80% families of UK visited McDonald’s in 2008
Makeover for the Restaurants
Before 2006
Refurbished
Now
In UK – August 2015
Now –
In Hong Kong
Innovative Ideas
Re-using the vegetable oil
Free Wi-Fi
Collector truck and delivery truck
Rebuilding Trust Engaging people on different levels to regain
their confidence. ‘Make up your own mind’ Nutritional labeling Upgrading employee’s experience NGO meets
Engaging with advertising
Happy meal campaigns ‘That’s what makes McDonald’s
Campaign’ Planting TV commercial Outdoor campaign’s
Thank You