BrandGuidelines
Our Identity
2 Brand Guidelines The University of Cape Town
To The University of Cape Town’sCorporate Identity Guidelines
WelcomeThe purpose of these guidelines is to set the rules and usage applications of the University of Cape Town corporate identity.
Within this document you will find all possible executions of the UCT logo, including specifications on correct colour, size and format usage. You will also find information on how to use the logo with its visual language and how this is applied to a range of marketing collateral.
We encourage you to make use of these guidelines whenever working with the UCT brand to ensure that the logo is reproduced accurately and consistently. A brand that is consistently applied in the market will give it a strong foundation and lead to greater brand equity.
3
Our IdentityThe University of Cape Town’s brand identity
comprises the logo, typography, colour palette and photographic style.
4 Brand Guidelines The University of Cape Town
9The University of Cape Town Brand Guidelines08 Brand Guidelines The University of Cape Town
Our Identity
LogoFull colour logoThe University of Cape Town logo is a fundamental component of the UCT brand. It is imperative
that the logo is reproduced as shown in these guidelines. There are two permitted versions
of the UCT logo – landscape and circular.
LandscapeTwo Colour Variations
There are two colour variations of the logo.
The logo at the top should always be used
unless the blue type becomes unclear
when placed on a blue background or
image. If this is the case then the bottom
logo with black type may be used.
CircularTwo Colour Variations
There are two colour variations of the logo.
The logo on the right should always be
used unless the blue type becomes unclear
when placed on a blue background or
image. If this is the case then the bottom
logo with black type may be used.
Logo Full Colour Logo
The University of Cape Town logo is a fundamental component of the UCT brand. It is imperative that the logo is reproduced as shown in these guidelines. There are two permitted versions of the UCT logo – landscape and circular.The logo is a complete unit, comprising the graphic and textual elements. These cannot and should not beseparated or used in isolation from each other. Whenever our logo appears, it must appear in full.
LandscapeTwo Colour VariationsThere are two colour variations of the logo. The logo at the top should always be used unless the blue type becomes unclear when placed on a blue background or image. If this is the case then the bottom logo with black type may be used.
9The University of Cape Town Brand Guidelines08 Brand Guidelines The University of Cape Town
Our Identity
LogoFull colour logoThe University of Cape Town logo is a fundamental component of the UCT brand. It is imperative
that the logo is reproduced as shown in these guidelines. There are two permitted versions
of the UCT logo – landscape and circular.
LandscapeTwo Colour Variations
There are two colour variations of the logo.
The logo at the top should always be used
unless the blue type becomes unclear
when placed on a blue background or
image. If this is the case then the bottom
logo with black type may be used.
CircularTwo Colour Variations
There are two colour variations of the logo.
The logo on the right should always be
used unless the blue type becomes unclear
when placed on a blue background or
image. If this is the case then the bottom
logo with black type may be used.
5Our Identity
CircularTwo Colour VariationsThere are two colour variations of the logo. The logo on the right should always be used unless the blue type becomes unclear when placed on a blue background or image. If this is the case then the bottom logo with black type may be used.
9The University of Cape Town Brand Guidelines08 Brand Guidelines The University of Cape Town
Our Identity
LogoFull colour logoThe University of Cape Town logo is a fundamental component of the UCT brand. It is imperative
that the logo is reproduced as shown in these guidelines. There are two permitted versions
of the UCT logo – landscape and circular.
LandscapeTwo Colour Variations
There are two colour variations of the logo.
The logo at the top should always be used
unless the blue type becomes unclear
when placed on a blue background or
image. If this is the case then the bottom
logo with black type may be used.
CircularTwo Colour Variations
There are two colour variations of the logo.
The logo on the right should always be
used unless the blue type becomes unclear
when placed on a blue background or
image. If this is the case then the bottom
logo with black type may be used.
6 Brand Guidelines The University of Cape Town
Logo Reversed out and grayscale logo
LandscapeReversed Out LogoThe UCT logo can be reversed out on a dark blue background. The shield remains the same in colour while the type becomes white.
Grayscale LogoThe grayscale logo is only to be used on collateral that is to be printed in black and white.
10 11 Brand Guidelines The University of Cape Town The University of Cape Town Brand Guidelines
Our Identity
LogoReversed out and grayscale logo
LandscapeReversed Out Logo
The UCT logo can be reversed out
on a dark blue background. The shield
remains the same in colour while the
type becomes white.
Grayscale Logo
The grayscale logo is only to be used on
collateral that is to be printed in black
and white.
CircularReversed Out Logo
The UCT logo can be reversed out
on a dark blue background. The shield
remains the same in colour while the
type becomes white.
Grayscale Logo
The grayscale logo is only to be used
on collateral that is to be printed in black
and white.
7Our Identity
10 11 Brand Guidelines The University of Cape Town The University of Cape Town Brand Guidelines
Our Identity
LogoReversed out and grayscale logo
LandscapeReversed Out Logo
The UCT logo can be reversed out
on a dark blue background. The shield
remains the same in colour while the
type becomes white.
Grayscale Logo
The grayscale logo is only to be used on
collateral that is to be printed in black
and white.
CircularReversed Out Logo
The UCT logo can be reversed out
on a dark blue background. The shield
remains the same in colour while the
type becomes white.
Grayscale Logo
The grayscale logo is only to be used
on collateral that is to be printed in black
and white.
CircularReversed Out LogoThe UCT logo can be reversed out on a dark blue background. The shield remains the same in colour while the type becomes white.
Grayscale LogoThe grayscale logo is only to be used on collateral that is to be printed in black and white.
8 Brand Guidelines The University of Cape Town
Logo Area of Isolation
LandscapeArea of IsolationThere is minimum space that must be kept clear around the logo. This space is measured by placing the shield all around the logo.
12 13 Brand Guidelines The University of Cape Town The University of Cape Town Brand Guidelines
Our Identity
LogoArea of Isolation
LandscapeArea of Isolation
There is minimum space that must be
kept clear around the logo. This space
is measured by placing the shield all
around the logo.
CircularMinimum Clearance
The minimum space around the logo is
calculated at a sixth of the length and
width of the logo. An example of the
calculation can be seen to the right
Y
X X
Y
6
6
Calculation:
To calculate the clear space around the logo,
fi rst fi nd the height and length of the logo.
Y = HeightY 6 = Clear space on the top and bottom
of the logo
Example30mm 6 = 5mm
X = WidthX 6 = Clear space on the sides of the logo
Example30mm 6 = 5mm
9Our Identity
CircularMinimum ClearanceThe minimum space around the logo is calculated at a sixth of the length and width of the logo. An example of thecalculation can be seen to the right.
12 13 Brand Guidelines The University of Cape Town The University of Cape Town Brand Guidelines
Our Identity
LogoArea of Isolation
LandscapeArea of Isolation
There is minimum space that must be
kept clear around the logo. This space
is measured by placing the shield all
around the logo.
CircularMinimum Clearance
The minimum space around the logo is
calculated at a sixth of the length and
width of the logo. An example of the
calculation can be seen to the right
Y
X X
Y
6
6
Calculation:
To calculate the clear space around the logo,
fi rst fi nd the height and length of the logo.
Y = HeightY 6 = Clear space on the top and bottom
of the logo
Example30mm 6 = 5mm
X = WidthX 6 = Clear space on the sides of the logo
Example30mm 6 = 5mm
10 Brand Guidelines The University of Cape Town
14 15 Brand Guidelines The University of Cape Town The University of Cape Town Brand Guidelines
Our Identity
LogoArea of Isolation
LandscapeMinimum Size
The standard size the logo measures
on an A4 is 106mm(W) x 14mm(H).
The standard size the logo measures
on a DL Brochure is 50mm(W)
x 6.5mm(H).
CircularMinimum Size
The standard size the logo measures
on an A4 is 30mm(W) x 30mm(H).
106 30
30
50
14
6.5
A4
A4
DL
Logo Area of Isolation
LandscapeMinimum SizeThe standard size the logo measures on an A4 is 106mm(W) x 14mm(H).The standard size the logo measures on a DL Brochure is 50mm(W) x 6.5mm(H).
11Our Identity
CircularMinimum SizeThe standard size the logo measures on an A4 is 30mm(W) x 30mm(H).
14 15 Brand Guidelines The University of Cape Town The University of Cape Town Brand Guidelines
Our Identity
LogoArea of Isolation
LandscapeMinimum Size
The standard size the logo measures
on an A4 is 106mm(W) x 14mm(H).
The standard size the logo measures
on a DL Brochure is 50mm(W)
x 6.5mm(H).
CircularMinimum Size
The standard size the logo measures
on an A4 is 30mm(W) x 30mm(H).
106 30
30
50
14
6.5
A4
A4
DL
12 Brand Guidelines The University of Cape Town
16 17 Brand Guidelines The University of Cape Town The University of Cape Town Brand Guidelines
Our Identity
LogoDont’s
LandscapeThe colours in the logo should never be
exchanged with other colours, nor should
new colours be added. The logo can be
reversed out, but only on the UCT dark
blue. The orientation of the word mark and
shield should always remain horizontal.
The shield should always remain a consistant
size to the word mark.
Circular
The colours in the logo should never be
exchanged with other colours, nor should
new colours be added. The logo can be
reversed out, but only on the UCT dark
blue. The orientation of the word mark and
shield should always remain horizontal.
The shield should always remain a consistant
size to the word mark.
Logo Do’s & Dont’s
LandscapeThe colours in the logo should never be exchanged with other colours, nor should new colours be added. The logo can be reversed out, but only on the UCT dark blue. The orientation of the word mark andshield should always remain horizontal. The shield should always remain a consistant size to the word mark.
13Our Identity
CircularThe colours in the logo should never be exchanged with other colours, nor should new colours be added. The logo can be reversed out, but only on the UCT dark blue. The orientation of the word mark and shield should always remain horizontal. The shield should always remain a consistant size to the word mark.
16 17 Brand Guidelines The University of Cape Town The University of Cape Town Brand Guidelines
Our Identity
LogoDont’s
LandscapeThe colours in the logo should never be
exchanged with other colours, nor should
new colours be added. The logo can be
reversed out, but only on the UCT dark
blue. The orientation of the word mark and
shield should always remain horizontal.
The shield should always remain a consistant
size to the word mark.
Circular
The colours in the logo should never be
exchanged with other colours, nor should
new colours be added. The logo can be
reversed out, but only on the UCT dark
blue. The orientation of the word mark and
shield should always remain horizontal.
The shield should always remain a consistant
size to the word mark.
14 Brand Guidelines The University of Cape Town
Logo Do’s & Dont’s
Crest and StretchingThe crest or “University of Cape Town” cannot be used on their own and the logo is always to beused in its entirety. The logo may not be stretched or distorted in any way.
15Our Identity
30 mm 60 mm
Minimum SizeIt is imperative that the logo be visible on every item of communication. In order to ensure legibility, the UCT logo may not be used smaller than 30 mm in diameter (for circular logo) or 60 mm (for landscape logo) in width.
16 Brand Guidelines The University of Cape Town
18 19 Brand Guidelines The University of Cape Town The University of Cape Town Brand Guidelines
Our Identity
TypographyDefinition of Font FamiliesIn all communication that the university produces it is critical that the prescribed font families are used.
This will ensure that the UCT brand is consistently applied and will result in increased equity in the brand.
HeadlineGotham Thin
The Gotham font family has been
selected to be used for all levels
of headers.
Publication Body CopyGaramond
The two weightings of this font that
can be used are regular and bold.
Note:
The headline should always
be in title case and should
never be in UPPERCASE.
The italicised version of this
font should never be used.
Note:
Italicised versions of this font
should only be used when
referring to a publication title.
Note:
The large subheads should
always be in sentence case and
should never be in UPPERCASE.
The italicised version of this
font should never be used.
Microsoft fontsNote:
Large subheads should always
be in sentence case and should
never be in UPPERCASE.
The italicised version of this
font should never be used.
Note:
Subheads and descriptors
should always be in sentence
case and should never be in
UPPERCASE. The italicised
version of this font should
never be used.
Note:
Italicised versions of this font
should only be used when
referring to a publication title.
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890!@#$%^&*()
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890!@#$%^&*()
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890!@#$%^&*()
abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890!@#$%^&*()
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890!@#$%^&*()
abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890!@#$%^&*()
Aa AaAa AaAa Aa
Large SubheadsGotham Light
The weighting of Gotham goes heavier
as the levels of headers go down from
Headline through to Subheads &
Descriptors.
Arial Bold
Arial has been selected as the font for
the headlines in digital collateral as this
is a system font which is available on
every computer. This will allow individual
staff to edit and update their details
within collateral.
Subheads & DescriptorsGotham Medium
This weighting is to be used as the third
and last level of headers. As it is the smallest
of all headers it has the heaviest weighting.
Arial Regular
Arial has been selected as the font for copy
in the digital collateral as this is a system font
which is available on every computer.
This will allow individual staff to edit and update
their details within collateral.
Digital & Microsoft Office Headlines
Digital & Microsoft Office Headlines
Typography
Definition of Font FamiliesIn all communication that the university produces it is critical that the prescribed font families are used.This will ensure that the UCT brand is consistently applied and will result in increased equity in the brand.
17Our Identity
Please noteIn the event that Gotham is unavailable, please replace with the Montserrat fonts.
Note:
The headline should always
be in title case and should
never be in UPPERCASE.
The italicised version of this
font should never be used.
Note:
The large subheads should
always be in sentence case and
should never be in UPPERCASE.
The italicised version of this
font should never be used.
Note:
Subheads and descriptors
should always be in sentence
case and should never be in
UPPERCASE. The italicised
version of this font should
never be used.
AaAaAa
abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890!@#$%^&*()
abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890!@#$%^&*()
abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890!@#$%^&*()
HeadlineMontserrat Thin
The Montserrat font family has been
selected to be used for all levels
of headers.
Large SubheadsMontserrat Light
The weighting of Montserrat goes heavier
as the levels of headers go down from
Headline through to Subheads &
Descriptors.
Subheads & DescriptorsMontserrat Medium
This weighting is to be used as the third
and last level of headers. As it is the smallest
of all headers it has the heaviest weighting.
18 Brand Guidelines The University of Cape Town
Typography
18 19 Brand Guidelines The University of Cape Town The University of Cape Town Brand Guidelines
Our Identity
TypographyDefinition of Font FamiliesIn all communication that the university produces it is critical that the prescribed font families are used.
This will ensure that the UCT brand is consistently applied and will result in increased equity in the brand.
HeadlineGotham Thin
The Gotham font family has been
selected to be used for all levels
of headers.
Publication Body CopyGaramond
The two weightings of this font that
can be used are regular and bold.
Note:
The headline should always
be in title case and should
never be in UPPERCASE.
The italicised version of this
font should never be used.
Note:
Italicised versions of this font
should only be used when
referring to a publication title.
Note:
The large subheads should
always be in sentence case and
should never be in UPPERCASE.
The italicised version of this
font should never be used.
Microsoft fontsNote:
Large subheads should always
be in sentence case and should
never be in UPPERCASE.
The italicised version of this
font should never be used.
Note:
Subheads and descriptors
should always be in sentence
case and should never be in
UPPERCASE. The italicised
version of this font should
never be used.
Note:
Italicised versions of this font
should only be used when
referring to a publication title.
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890!@#$%^&*()
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890!@#$%^&*()
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890!@#$%^&*()
abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890!@#$%^&*()
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890!@#$%^&*()
abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890!@#$%^&*()
Aa AaAa AaAa Aa
Large SubheadsGotham Light
The weighting of Gotham goes heavier
as the levels of headers go down from
Headline through to Subheads &
Descriptors.
Arial Bold
Arial has been selected as the font for
the headlines in digital collateral as this
is a system font which is available on
every computer. This will allow individual
staff to edit and update their details
within collateral.
Subheads & DescriptorsGotham Medium
This weighting is to be used as the third
and last level of headers. As it is the smallest
of all headers it has the heaviest weighting.
Arial Regular
Arial has been selected as the font for copy
in the digital collateral as this is a system font
which is available on every computer.
This will allow individual staff to edit and update
their details within collateral.
Digital & Microsoft Office Headlines
Digital & Microsoft Office Headlines
19Our Identity
18 19 Brand Guidelines The University of Cape Town The University of Cape Town Brand Guidelines
Our Identity
TypographyDefinition of Font FamiliesIn all communication that the university produces it is critical that the prescribed font families are used.
This will ensure that the UCT brand is consistently applied and will result in increased equity in the brand.
HeadlineGotham Thin
The Gotham font family has been
selected to be used for all levels
of headers.
Publication Body CopyGaramond
The two weightings of this font that
can be used are regular and bold.
Note:
The headline should always
be in title case and should
never be in UPPERCASE.
The italicised version of this
font should never be used.
Note:
Italicised versions of this font
should only be used when
referring to a publication title.
Note:
The large subheads should
always be in sentence case and
should never be in UPPERCASE.
The italicised version of this
font should never be used.
Microsoft fontsNote:
Large subheads should always
be in sentence case and should
never be in UPPERCASE.
The italicised version of this
font should never be used.
Note:
Subheads and descriptors
should always be in sentence
case and should never be in
UPPERCASE. The italicised
version of this font should
never be used.
Note:
Italicised versions of this font
should only be used when
referring to a publication title.
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890!@#$%^&*()
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890!@#$%^&*()
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890!@#$%^&*()
abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890!@#$%^&*()
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890!@#$%^&*()
abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890!@#$%^&*()
Aa AaAa AaAa Aa
Large SubheadsGotham Light
The weighting of Gotham goes heavier
as the levels of headers go down from
Headline through to Subheads &
Descriptors.
Arial Bold
Arial has been selected as the font for
the headlines in digital collateral as this
is a system font which is available on
every computer. This will allow individual
staff to edit and update their details
within collateral.
Subheads & DescriptorsGotham Medium
This weighting is to be used as the third
and last level of headers. As it is the smallest
of all headers it has the heaviest weighting.
Arial Regular
Arial has been selected as the font for copy
in the digital collateral as this is a system font
which is available on every computer.
This will allow individual staff to edit and update
their details within collateral.
Digital & Microsoft Office Headlines
Digital & Microsoft Office Headlines
18 19 Brand Guidelines The University of Cape Town The University of Cape Town Brand Guidelines
Our Identity
TypographyDefinition of Font FamiliesIn all communication that the university produces it is critical that the prescribed font families are used.
This will ensure that the UCT brand is consistently applied and will result in increased equity in the brand.
HeadlineGotham Thin
The Gotham font family has been
selected to be used for all levels
of headers.
Publication Body CopyGaramond
The two weightings of this font that
can be used are regular and bold.
Note:
The headline should always
be in title case and should
never be in UPPERCASE.
The italicised version of this
font should never be used.
Note:
Italicised versions of this font
should only be used when
referring to a publication title.
Note:
The large subheads should
always be in sentence case and
should never be in UPPERCASE.
The italicised version of this
font should never be used.
Microsoft fontsNote:
Large subheads should always
be in sentence case and should
never be in UPPERCASE.
The italicised version of this
font should never be used.
Note:
Subheads and descriptors
should always be in sentence
case and should never be in
UPPERCASE. The italicised
version of this font should
never be used.
Note:
Italicised versions of this font
should only be used when
referring to a publication title.
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890!@#$%^&*()
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890!@#$%^&*()
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890!@#$%^&*()
abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890!@#$%^&*()
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890!@#$%^&*()
abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890!@#$%^&*()
Aa AaAa AaAa Aa
Large SubheadsGotham Light
The weighting of Gotham goes heavier
as the levels of headers go down from
Headline through to Subheads &
Descriptors.
Arial Bold
Arial has been selected as the font for
the headlines in digital collateral as this
is a system font which is available on
every computer. This will allow individual
staff to edit and update their details
within collateral.
Subheads & DescriptorsGotham Medium
This weighting is to be used as the third
and last level of headers. As it is the smallest
of all headers it has the heaviest weighting.
Arial Regular
Arial has been selected as the font for copy
in the digital collateral as this is a system font
which is available on every computer.
This will allow individual staff to edit and update
their details within collateral.
Digital & Microsoft Office Headlines
Digital & Microsoft Office Headlines
20 Brand Guidelines The University of Cape Town
20 21 Brand Guidelines The University of Cape Town The University of Cape Town Brand Guidelines
Our Identity
Colour PalettePrimary, Secondary and Tertiary ColoursIn order to build a strong visual identity for the UCT brand it is imperative that the correct
colours are used for the master identity, faculties and departments.
PANTONE 2925 C
C:85 M:21 Y:0 K:0R:0 G:152 B:219
PANTONE 2955 C
C:100 M:60 Y:10 K:53R:0 G:60 B:105
PANTONE 539 C
C:100 M:65 Y:22 K:80R:0 G:36 B:58
PANTONE 431 C
C:33 M:18 Y:13 K:40R:114 G:128 B:138
Engineering Humanities Law Commerce Centre for Higher
Education
ScienceHealth SciencesPANTONE BLACK
C:0 M:0 Y:0 K:100R:30 G:30 B:30
PANTONE WHITE
C:0 M:0 Y:0 K:0R:255 G:255 B:255
PANTONE 362 C
C:85 M:10 Y:100 K:0 R:9 G:128 B:45
PANTONE 193 C
C:20 M:100 Y:100 K:15 R:146 G:22 B:24
PANTONE cool gray 10 C
C:40 M:31 Y:20 K:70 R:66 G:69 B:79
PANTONE 280 C
C:100 M:80 Y:0 K:10 R:0 G:41 B:103
PANTONE 1797C
C:10 M:75 Y:74 K:1 R:221 G:99 B:75
PANTONE WHITE
C:0 M:0 Y:0 K:0 R:255 G:255 B:255
PANTONE 871 C
C:50 M:50 Y:90 K:0 R:115 G:94 B:49
PANTONE 526 C
C:80 M:100 Y:0 K:20 R:37 G:18 B:79
PANTONE 012 C
C:0 M:10 Y:100 K:0 R:255 G:241 B:0
Primary ColoursUCT has three primary colours which
are all represented in the logo. The colour
breakdowns for each Pantone, CMYK and
RGB can be seen to the right.
Faculty ColoursA colour has been specifi ed for each
faculty within UCT. These colours
are bright which allow for quick
differentiation between Faculties.
Department ColoursThere are two colours that have been selected
for departments. These two colours should
be used across all the departments.
Secondary ColoursThere are two secondary colours, a darker
blue to compliment the light blue and
grey to compliment the black.
Colour Palette
Primary, Secondary and Tertiary ColoursIn all communication that the university produces it is critical that the prescribed font families are used.This will ensure that the UCT brand is consistently applied and will result in increased equity in the brand.
Primary Colours
UCT has three primary colours which are all represented in the logo. The colour breakdowns for each Pantone, CMYK and RGB can be seen to the right.
Secondary Colours
There are two secondary colours, a darker blue to compliment the light blue and grey to compliment the black.
21Our Identity
20 21 Brand Guidelines The University of Cape Town The University of Cape Town Brand Guidelines
Our Identity
Colour PalettePrimary, Secondary and Tertiary ColoursIn order to build a strong visual identity for the UCT brand it is imperative that the correct
colours are used for the master identity, faculties and departments.
PANTONE 2925 C
C:85 M:21 Y:0 K:0R:0 G:152 B:219
PANTONE 2955 C
C:100 M:60 Y:10 K:53R:0 G:60 B:105
PANTONE 539 C
C:100 M:65 Y:22 K:80R:0 G:36 B:58
PANTONE 431 C
C:33 M:18 Y:13 K:40R:114 G:128 B:138
Engineering Humanities Law Commerce Centre for Higher
Education
ScienceHealth SciencesPANTONE BLACK
C:0 M:0 Y:0 K:100R:30 G:30 B:30
PANTONE WHITE
C:0 M:0 Y:0 K:0R:255 G:255 B:255
PANTONE 362 C
C:85 M:10 Y:100 K:0 R:9 G:128 B:45
PANTONE 193 C
C:20 M:100 Y:100 K:15 R:146 G:22 B:24
PANTONE cool gray 10 C
C:40 M:31 Y:20 K:70 R:66 G:69 B:79
PANTONE 280 C
C:100 M:80 Y:0 K:10 R:0 G:41 B:103
PANTONE 1797C
C:10 M:75 Y:74 K:1 R:221 G:99 B:75
PANTONE WHITE
C:0 M:0 Y:0 K:0 R:255 G:255 B:255
PANTONE 871 C
C:50 M:50 Y:90 K:0 R:115 G:94 B:49
PANTONE 526 C
C:80 M:100 Y:0 K:20 R:37 G:18 B:79
PANTONE 012 C
C:0 M:10 Y:100 K:0 R:255 G:241 B:0
Primary ColoursUCT has three primary colours which
are all represented in the logo. The colour
breakdowns for each Pantone, CMYK and
RGB can be seen to the right.
Faculty ColoursA colour has been specifi ed for each
faculty within UCT. These colours
are bright which allow for quick
differentiation between Faculties.
Department ColoursThere are two colours that have been selected
for departments. These two colours should
be used across all the departments.
Secondary ColoursThere are two secondary colours, a darker
blue to compliment the light blue and
grey to compliment the black.
Faculty Colours
A colour has been specified for eachfaculty within UCT. These colours are bright which allow for quickdifferentiation between Faculties.
Department Colours
There are two colours that have been selectedfor departments. These two colours should be used across all the departments.
22 Brand Guidelines The University of Cape Town
22 23 Brand Guidelines The University of Cape Town The University of Cape Town Brand Guidelines
Our Identity
Photography
Photography helps to reinforce the core brand values by visually showing
what the brand stands for, its values and product or service offerings.
There are four image categories for use in digital and print marketing collateral.
HeritageThe university has a rich heritage of buildings,
signage and artworks. In this regard images
depicting the heritage of the campus are
encouraged to be used in print and digital
collateral.
PhotographyPhotography helps to reinforce the core brand values by visually showingwhat the brand stands for, its values and product or service offerings.There are four image categories for use in digital and print marketing collateral.
HeritageThe university has a rich heritage of buildings, signage and artworks. In this regard images depicting the heritage of the campus are encouraged to be used in print and digital collateral.
23Our Identity
22 23 Brand Guidelines The University of Cape Town The University of Cape Town Brand Guidelines
Our Identity
Photography
Photography helps to reinforce the core brand values by visually showing
what the brand stands for, its values and product or service offerings.
There are four image categories for use in digital and print marketing collateral.
HeritageThe university has a rich heritage of buildings,
signage and artworks. In this regard images
depicting the heritage of the campus are
encouraged to be used in print and digital
collateral.
24 Brand Guidelines The University of Cape Town
24 25 Brand Guidelines The University of Cape Town The University of Cape Town Brand Guidelines
Forward ThinkingThis category is particularly powerful when
used in conjunction with the Heritage image
style. Images depicting the modern
architecture of the campus denote
a forward thinking institution, always at
the forefront of academic progression.
Our Identity
Photography
Photography helps to reinforce the core brand values by visually showing
what the brand stands for, its values and product or service offerings.
There are four image categories for use in digital and print marketing collateral.
PhotographyPhotography helps to reinforce the core brand values by visually showingwhat the brand stands for, its values and product or service offerings.There are four image categories for use in digital and print marketing collateral.
Forward ThinkingThis category is particularly powerful when used in conjunction with the Heritage image style. Images depicting the modern architecture of the campus denotea forward thinking institution, always atthe forefront of academic progression.
25Our Identity
24 25 Brand Guidelines The University of Cape Town The University of Cape Town Brand Guidelines
Forward ThinkingThis category is particularly powerful when
used in conjunction with the Heritage image
style. Images depicting the modern
architecture of the campus denote
a forward thinking institution, always at
the forefront of academic progression.
Our Identity
Photography
Photography helps to reinforce the core brand values by visually showing
what the brand stands for, its values and product or service offerings.
There are four image categories for use in digital and print marketing collateral.
26 Brand Guidelines The University of Cape Town
26 27 Brand Guidelines The University of Cape Town The University of Cape Town Brand Guidelines
Our Identity
Photography
Photography helps to reinforce the core brand values by visually showing
what the brand stands for, its values and product or service offerings.
There are four image categories for use in digital and print marketing collateral.
Combining Heritage with Forward Thinking
PhotographyPhotography helps to reinforce the core brand values by visually showingwhat the brand stands for, its values and product or service offerings.There are four image categories for use in digital and print marketing collateral.
Combining Heritagewith Forward Thinking
27Our Identity
26 27 Brand Guidelines The University of Cape Town The University of Cape Town Brand Guidelines
Our Identity
Photography
Photography helps to reinforce the core brand values by visually showing
what the brand stands for, its values and product or service offerings.
There are four image categories for use in digital and print marketing collateral.
Combining Heritage with Forward Thinking
28 Brand Guidelines The University of Cape Town
28 29 Brand Guidelines The University of Cape Town The University of Cape Town Brand Guidelines
ProspectsWe use this photographic style when
marketing to prospective students.
The images focus on student life on
campus, the prospective studies they
will be undertaking and the surroundings
in which they will be studying. These include
images of lecture halls, laboratories, research
centres, campus grounds, sporting and
extra mural activities.
Our Identity
Photography
Photography helps to reinforce the core brand values by visually showing
what the brand stands for, its values and product or service offerings.
There are four image categories for use in digital and print marketing collateral.
PhotographyPhotography helps to reinforce the core brand values by visually showingwhat the brand stands for, its values and product or service offerings.There are four image categories for use in digital and print marketing collateral.
ProspectsWe use this photographic style when marketing to prospective students.The images focus on student life on campus, the prospective studies they will be undertaking and the surroundingsin which they will be studying. These includeimages of lecture halls, laboratories, researchcentres, campus grounds, sporting andextra mural activities.
29Our Identity
28 29 Brand Guidelines The University of Cape Town The University of Cape Town Brand Guidelines
ProspectsWe use this photographic style when
marketing to prospective students.
The images focus on student life on
campus, the prospective studies they
will be undertaking and the surroundings
in which they will be studying. These include
images of lecture halls, laboratories, research
centres, campus grounds, sporting and
extra mural activities.
Our Identity
Photography
Photography helps to reinforce the core brand values by visually showing
what the brand stands for, its values and product or service offerings.
There are four image categories for use in digital and print marketing collateral.
30 Brand Guidelines The University of Cape Town
30 31 Brand Guidelines The University of Cape Town The University of Cape Town Brand Guidelines
StudentsThis photographic style is directed at
current students. It makes use of “in the
moment” imagery depicting students on
campus, at graduation, in lectures and
enjoying extra mural activities.
Our Identity
Photography
Photography helps to reinforce the core brand values by visually showing
what the brand stands for, its values and product or service offerings.
There are four image categories for use in digital and print marketing collateral.
PhotographyPhotography helps to reinforce the core brand values by visually showingwhat the brand stands for, its values and product or service offerings.There are four image categories for use in digital and print marketing collateral.
StudentsThis photographic style is directed atcurrent students. It makes use of “in themoment” imagery depicting students oncampus, at graduation, in lectures andenjoying extra mural activities.
31Our Identity
30 31 Brand Guidelines The University of Cape Town The University of Cape Town Brand Guidelines
StudentsThis photographic style is directed at
current students. It makes use of “in the
moment” imagery depicting students on
campus, at graduation, in lectures and
enjoying extra mural activities.
Our Identity
Photography
Photography helps to reinforce the core brand values by visually showing
what the brand stands for, its values and product or service offerings.
There are four image categories for use in digital and print marketing collateral.
32 Brand Guidelines The University of Cape Town
Contacts Download Links
Downloads
Official wordmarks and brand guidelines are available for download at http://bit.ly/UCT-CI-Guide
Do not alter these graphics in any way.
33Contacts and Downloads
University StoreProtea Bookshop – UCT Branch Tel. 021 650 2485/6
Chemistry Lane Steve Biko Building, Upper Campus University of Cape Town Rondebosch, Cape Town 7700
All other enquiries For questions about any aspect of the university Brand Guidelines, contact:
Communication & Marketing Dept University of Cape Town Welgelegen Building, Chapel Road Etx. Rondebosch, 7700 Cape Town, South Africa
Tel. +27 021 650 4847 / 3730
Contacts
University of Cape Town,
Private Bag X3,
Rondebosch 7701,
South Africa