Download - Bradley Beach Presentation - August 15
ECONOMIC AND REAL ESTATE ANALYSIS FOR SUSTAINABLE LAND USE OUTCOMES™
Exploring Main Street Borough of Bradley Beach, NJ
Prepared For: Borough of Bradley Beach
August 15, 2012
[Project Name]
4WARD PLANNING LLC
April 16, 2013
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EXPLORING MAIN STREET, BRADLEY BEACH
4WARD PLANNING LLC
April 16, 2013
The Project
A project of the Community Planning Assistance Program, sponsored by the American Planning Association, NJ Chapter
• Offers a process for determining a new vision for the corridor;
• Explores land use opportunities (not recommendations) for consideration;
• Suggests planning and design tools, and • Provides a (framework) for the upcoming
re-examination process
[Project Name]
4WARD PLANNING LLC
April 16, 2013
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EXPLORING MAIN STREET, BRADLEY BEACH
4WARD PLANNING LLC
April 16, 2013
Agenda
Main Street Challenges
Sustainable Principles for a Downtown Corridor
Main Street, Bradley Beach: What is this Place?
Opportunities for Main Street
Next Steps
Map data ©2012 Google -
To see all the details that are visible on thescreen, use the "Print" link next to the map.
[Project Name]
4WARD PLANNING LLC
April 16, 2013
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EXPLORING MAIN STREET, BRADLEY BEACH
4WARD PLANNING LLC
April 16, 2013
Main Street Challenges…. Main Street is a delightful, walkable downtown….
[Project Name]
4WARD PLANNING LLC
April 16, 2013
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EXPLORING MAIN STREET, BRADLEY BEACH
4WARD PLANNING LLC
April 16, 2013
Main Street Challenges…. Main Street is a delightful, walkable downtown….. but it has its challenges:
Auto-oriented buildings in the downtown district, street-facing parking lots, underutilized properties, non-descript building types and lack of walkable retail on west side of Main Street.
Undefined retail district with vacant shops and low residential density
In the north end, a lack of character, large areas of asphalt and underutilized properties
ECONOMIC AND REAL ESTATE ANALYSIS FOR SUSTAINABLE LAND USE OUTCOMES ™ ECONOMIC AND REAL ESTATE ANALYSIS FOR SUSTAINABLE LAND USE OUTCOMES ™
Sustainable Principles for Downtown
What makes a successful place?
Is yesterday’s downtown model appropriate for the future?
ECONOMIC AND REAL ESTATE ANALYSIS FOR SUSTAINABLE LAND USE OUTCOMES ™ ECONOMIC AND REAL ESTATE ANALYSIS FOR SUSTAINABLE LAND USE OUTCOMES ™
Sustainable Concepts for Downtown
PLACE TYPE
Market Savvy Mixed-use development Destination Place
PUBLIC REALM Good Urbanism Dynamic Streetscape Arts and Culture
MOBILITY Connectivity Wayfinding Public Transit
ECONOMIC AND REAL ESTATE ANALYSIS FOR SUSTAINABLE LAND USE OUTCOMES ™ ECONOMIC AND REAL ESTATE ANALYSIS FOR SUSTAINABLE LAND USE OUTCOMES ™
Sustainable Principles for Main Street
1. Market Savvy Encourage growth that optimizes land value and market conditions
2. Mixed-use Dev’t Provide housing for 24 X 7 downtown life and a stable customer base
3. Destination Place Provide a sense of arrival and unique character
4. Good Urbanism Encourage building form that provides visual interest and an “outdoor room”
5. Dynamic Streetscape Provide amenities for a safe, comfortable and engaging experience.
6. Arts and Culture Include art attractions and cultural arts activities and entertainment
7. Connectivity Provide for safe and legible circulation for pedestrians, cyclists and drivers
8. Wayfinding Provide signage and landmarks for orientation and circulation
9. Transit Options Encourage the use of public transit
ECONOMIC AND REAL ESTATE ANALYSIS FOR SUSTAINABLE LAND USE OUTCOMES ™ ECONOMIC AND REAL ESTATE ANALYSIS FOR SUSTAINABLE LAND USE OUTCOMES ™
Local Precedents for Downtown
ECONOMIC AND REAL ESTATE ANALYSIS FOR SUSTAINABLE LAND USE OUTCOMES ™ ECONOMIC AND REAL ESTATE ANALYSIS FOR SUSTAINABLE LAND USE OUTCOMES ™
Main Street, Bradley Beach – What is this Place?
Civic and Entertainment
Downtown District
Professional and Residential
Map data ©2012 Google -
To see all the details that are visible on thescreen, use the "Print" link next to the map.
ECONOMIC AND REAL ESTATE ANALYSIS FOR SUSTAINABLE LAND USE OUTCOMES ™ ECONOMIC AND REAL ESTATE ANALYSIS FOR SUSTAINABLE LAND USE OUTCOMES ™
Residential and Professional (South End)
Imagery ©2012 DigitalGlobe, GeoEye, USDA Farm Service Agency, Map data ©2012 Google -
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Today Quiet, tree-lined residential and commercial area with offices, professional services and a variety of residential types.
Vision More of the same, but less retail.
ECONOMIC AND REAL ESTATE ANALYSIS FOR SUSTAINABLE LAND USE OUTCOMES ™ ECONOMIC AND REAL ESTATE ANALYSIS FOR SUSTAINABLE LAND USE OUTCOMES ™
Residential and Professional (South End)
Place Type Opportunities
1. Encourage the continued use and preservation of single-family homes
2. Limit future retail uses (direct them to the downtown district)
3. Enhance the southern gateway with flowers, plantings, public art or other markers
4. Adopt design guidelines for future building types.
5. Relocate civic uses (post office) to the north end of Main Street
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ECONOMIC AND REAL ESTATE ANALYSIS FOR SUSTAINABLE LAND USE OUTCOMES ™ ECONOMIC AND REAL ESTATE ANALYSIS FOR SUSTAINABLE LAND USE OUTCOMES ™
Residential and Professional (South End)
Public Realm Opportunities
1. Require future buildings to be brought to the street, the “build-to” line.
2. Require parking lots to be landscaped, and limit/prohibit future lots in the district.
3. Continue to provide street trees and plantings to anchor this southern end of Main Street.
ECONOMIC AND REAL ESTATE ANALYSIS FOR SUSTAINABLE LAND USE OUTCOMES ™ ECONOMIC AND REAL ESTATE ANALYSIS FOR SUSTAINABLE LAND USE OUTCOMES ™
Residential and Professional (South End)
Mobility Opportunities
1. Provide wayfinding signage for direction to the downtown district, Bradley Beach train station, municipal offices, and other destinations.
2. Pursue a study of bicycle routes, facility needs and signage.
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ECONOMIC AND REAL ESTATE ANALYSIS FOR SUSTAINABLE LAND USE OUTCOMES ™ ECONOMIC AND REAL ESTATE ANALYSIS FOR SUSTAINABLE LAND USE OUTCOMES ™
Imagery ©2012 DigitalGlobe, GeoEye, USDA Farm Service Agency, Map data ©2012 Google -
To see all the details that are visible on thescreen, use the "Print" link next to the map.
Today Downtown district with neighborhood services, restaurants, auto-oriented businesses, park and municipal services.
Vision Increase the density of ground floor retail and upper floor residential. Relocate municipal offices to north to create redevelopment opportunities.
Downtown District (Central Area)
ECONOMIC AND REAL ESTATE ANALYSIS FOR SUSTAINABLE LAND USE OUTCOMES ™ ECONOMIC AND REAL ESTATE ANALYSIS FOR SUSTAINABLE LAND USE OUTCOMES ™
Downtown District (Central Area)
Place Type Opportunities
1. Increase opportunities for additional retail with shops and restaurants on ground floors.
2. Explore opportunities to relocate auto-oriented services to the north end.
3. Require minimum and maximum heights for buildings, permitting two and three story in mid-blocks and up to four stories on corner lots.
4. Develop a branding strategy based upon input from businesses and the community.
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ECONOMIC AND REAL ESTATE ANALYSIS FOR SUSTAINABLE LAND USE OUTCOMES ™ ECONOMIC AND REAL ESTATE ANALYSIS FOR SUSTAINABLE LAND USE OUTCOMES ™
Downtown District (Central Area)
Place Type Opportunities
5. Redevelop the municipal site as a four-story residential complex with ground floor commercial. Relocate the municipal offices to the north end of Main Street.
6. Redevelop underutilized properties to a three story height, with ground floor retail and residential on the upper floors.
Imagery ©2012 DigitalGlobe, GeoEye, USDA Farm Service Agency, Map data ©2012 Google -
To see all the details that are visible on thescreen, use the "Print" link next to the map.
Redevelopment Potential • 2-.5 acres to 5 acres • 25-40 units per/acre • 50 units – 200 units • Ground floor retail
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ECONOMIC AND REAL ESTATE ANALYSIS FOR SUSTAINABLE LAND USE OUTCOMES ™ ECONOMIC AND REAL ESTATE ANALYSIS FOR SUSTAINABLE LAND USE OUTCOMES ™
Downtown District (Central Area)
Public Realm Opportunities 1. Require future buildings to be brought to the
street, or the “build-to” line.
2. Require parking lots to be landscaped as a condition of site plan approval, or construction permit. Prohibit any new parking lots in the district.
3. Strategically place litter receptacles in the park away from view of Main Street.
4. Renovate the water memorial fountain in the park.
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ECONOMIC AND REAL ESTATE ANALYSIS FOR SUSTAINABLE LAND USE OUTCOMES ™ ECONOMIC AND REAL ESTATE ANALYSIS FOR SUSTAINABLE LAND USE OUTCOMES ™
Downtown District (Central Area)
Public Realm Opportunities
5. Increase pedestrian access to the park from Main Street.
6. Develop a cultural arts program for public art and programmed events and activities
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Imagery ©2012 DigitalGlobe, GeoEye, USDA Farm Service Agency, Map data ©2012 Google -
To see all the details that are visible on thescreen, use the "Print" link next to the map.
5,
ECONOMIC AND REAL ESTATE ANALYSIS FOR SUSTAINABLE LAND USE OUTCOMES ™ ECONOMIC AND REAL ESTATE ANALYSIS FOR SUSTAINABLE LAND USE OUTCOMES ™
Downtown District (Central Area)
Mobility Opportunities
1. Provide wayfinding signage to the cinema, municipal services, Bradley Beach station and other destinations.
2. Consider redesigning the access to and from the rail station through the park as a gateway.
3. Pursue a study of bicycle routes, facility needs and signage.
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ECONOMIC AND REAL ESTATE ANALYSIS FOR SUSTAINABLE LAND USE OUTCOMES ™ ECONOMIC AND REAL ESTATE ANALYSIS FOR SUSTAINABLE LAND USE OUTCOMES ™
Business and Services (North End)
8/12/12 1:30 PMBradley beach, nj - Google Maps
Page 1 of 1https://maps.google.com/
Imagery ©2012 DigitalGlobe, GeoEye, USDA Farm Service Agency, Map data ©2012 Google -
To see all the details that are visible on thescreen, use the "Print" link next to the map.
Today Area in transition, characterized by vacant sites, suburban auto-oriented uses, and large lot restaurant/entertainment.
Vision Civic and entertainment district with municipal offices, the bowling alley/restaurant and other existing and future “large” lot commercial uses, with improved streetscape conditions, e.g. building form, shade trees, etc.
ECONOMIC AND REAL ESTATE ANALYSIS FOR SUSTAINABLE LAND USE OUTCOMES ™ ECONOMIC AND REAL ESTATE ANALYSIS FOR SUSTAINABLE LAND USE OUTCOMES ™
Business and Services (North End)
Place Type Opportunities
1. Define the new place type as civic and entertainment, and encourage compatible uses.
2. Relocate the municipal services to this district.
3. Accent the northern tip as a the gateway to Bradley Beach with flowers, plantings, public art and/or other similar materials.
8/12/12 1:30 PMBradley beach, nj - Google Maps
Page 1 of 1https://maps.google.com/
Imagery ©2012 DigitalGlobe, GeoEye, USDA Farm Service Agency, Map data ©2012 Google -
To see all the details that are visible on thescreen, use the "Print" link next to the map.
2,
ECONOMIC AND REAL ESTATE ANALYSIS FOR SUSTAINABLE LAND USE OUTCOMES ™ ECONOMIC AND REAL ESTATE ANALYSIS FOR SUSTAINABLE LAND USE OUTCOMES ™
Business and Services (North End)
Public Realm Opportunities 1. Require parking lots to be
landscaped and maintained. Look for opportunities to improve existing conditions.
2. Provide pedestrian amenities around civic and entertainment facilities, e.g. benches, planters, etc.
3. Provide street trees along both sides of the corridor.
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ECONOMIC AND REAL ESTATE ANALYSIS FOR SUSTAINABLE LAND USE OUTCOMES ™ ECONOMIC AND REAL ESTATE ANALYSIS FOR SUSTAINABLE LAND USE OUTCOMES ™
Business and Services (North End)
Mobility Opportunities
1. Provide wayfinding signage to the cinema, municipal services, Bradley Beach station and other destinations.
2. Pursue a study of bicycle routes, facility needs and signage.
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ECONOMIC AND REAL ESTATE ANALYSIS FOR SUSTAINABLE LAND USE OUTCOMES ™ ECONOMIC AND REAL ESTATE ANALYSIS FOR SUSTAINABLE LAND USE OUTCOMES ™
NEXT STEPS!
Short-term Strategies
Explore these opportunities further in the Master Plan Re-Examination Process Develop a Visioning Strategy with the community Identify Underutilized Parcels Understand the Moving Pieces Consider Redevelopment and Financing Options Update the Master Plan Prepare/Adopt Zoning Revisions and Design Guidelines Identify and implement streetscape improvements
Long-term Strategies
Proceed with Land Assemblage and Redevelopment
[Project Name]
4WARD PLANNING LLC
April 16, 2013
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EXPLORING MAIN STREET, BRADLEY BEACH
4WARD PLANNING LLC
April 16, 2013
General & Limiting Conditions 4ward Planning LLC has endeavored to ensure that the reported data and information contained in this report are complete, accurate and relevant. All estimates, assumptions and extrapolations are based on methodological techniques employed by 4ward Planning LLC and believed to be reliable. 4ward Planning LLC assumes no responsibility for inaccuracies in reporting by the client, its agents, representatives or any other third party data source used in the preparation of this report.
Further, 4ward Planning LLC makes no warranty or representation concerning the manifestation of the estimated or projected values or results contained in this study. This study may not be used for purposes other than that for which it is prepared or for which prior written consent has first been obtained from 4ward Planning LLC. This study is qualified in its entirety by, and should be considered in light of, the above limitations, conditions and considerations.
For more information, please contact: Todd Poole 267.480.7133 [email protected]
Linda B. Weber, AICP, PP 267.480.7133 [email protected]