Download - Bms wed sponsored lunch tremor video
![Page 1: Bms wed sponsored lunch tremor video](https://reader034.vdocuments.mx/reader034/viewer/2022051816/54585beeaf795953128b4959/html5/thumbnails/1.jpg)
BRINGING THE
CERTAINTY OF SCIENCE
TO THE ART OF
BRAND MARKETING
![Page 2: Bms wed sponsored lunch tremor video](https://reader034.vdocuments.mx/reader034/viewer/2022051816/54585beeaf795953128b4959/html5/thumbnails/2.jpg)
![Page 3: Bms wed sponsored lunch tremor video](https://reader034.vdocuments.mx/reader034/viewer/2022051816/54585beeaf795953128b4959/html5/thumbnails/3.jpg)
MELINDA
McLAUGHLIN
CHIEF
MARKETING
OFFICER
![Page 4: Bms wed sponsored lunch tremor video](https://reader034.vdocuments.mx/reader034/viewer/2022051816/54585beeaf795953128b4959/html5/thumbnails/4.jpg)
![Page 5: Bms wed sponsored lunch tremor video](https://reader034.vdocuments.mx/reader034/viewer/2022051816/54585beeaf795953128b4959/html5/thumbnails/5.jpg)
HOLD IT RIGHT
THERE BUDDY.
I’M TALKING
TO YOU.
![Page 6: Bms wed sponsored lunch tremor video](https://reader034.vdocuments.mx/reader034/viewer/2022051816/54585beeaf795953128b4959/html5/thumbnails/6.jpg)
MOVE THEM.
INSPIRE THEM TO
MOVE INSIDE YOUR
STORY.
![Page 7: Bms wed sponsored lunch tremor video](https://reader034.vdocuments.mx/reader034/viewer/2022051816/54585beeaf795953128b4959/html5/thumbnails/7.jpg)
CREATIVITY:
SOLVING A CHALLENGE
IN A NOVEL WAY
![Page 8: Bms wed sponsored lunch tremor video](https://reader034.vdocuments.mx/reader034/viewer/2022051816/54585beeaf795953128b4959/html5/thumbnails/8.jpg)
FIRST THINGS FIRST:
1. VIDEO RULES
2. PEOPLE LOVE/WANT
IT EVERYWHERE
3. MORE TIME IS
BETTER!
![Page 9: Bms wed sponsored lunch tremor video](https://reader034.vdocuments.mx/reader034/viewer/2022051816/54585beeaf795953128b4959/html5/thumbnails/9.jpg)
9
Time Spent (Hours Per Week)
8 5 12
Source: Frank N. Magid Associates Inc., 2012, Tremor Video commissioned study
![Page 10: Bms wed sponsored lunch tremor video](https://reader034.vdocuments.mx/reader034/viewer/2022051816/54585beeaf795953128b4959/html5/thumbnails/10.jpg)
CREATIVITY.
![Page 11: Bms wed sponsored lunch tremor video](https://reader034.vdocuments.mx/reader034/viewer/2022051816/54585beeaf795953128b4959/html5/thumbnails/11.jpg)
CREATIVITY. UNLEASHED.
![Page 12: Bms wed sponsored lunch tremor video](https://reader034.vdocuments.mx/reader034/viewer/2022051816/54585beeaf795953128b4959/html5/thumbnails/12.jpg)
PAC SUN VIDEO
![Page 13: Bms wed sponsored lunch tremor video](https://reader034.vdocuments.mx/reader034/viewer/2022051816/54585beeaf795953128b4959/html5/thumbnails/13.jpg)
GEICO VIDEO
![Page 14: Bms wed sponsored lunch tremor video](https://reader034.vdocuments.mx/reader034/viewer/2022051816/54585beeaf795953128b4959/html5/thumbnails/14.jpg)
AUDI VIDEO
![Page 15: Bms wed sponsored lunch tremor video](https://reader034.vdocuments.mx/reader034/viewer/2022051816/54585beeaf795953128b4959/html5/thumbnails/15.jpg)
CAN WE TALK?
LET’S GET THIS TWO
WAY CONVERSATION
GOING!
![Page 16: Bms wed sponsored lunch tremor video](https://reader034.vdocuments.mx/reader034/viewer/2022051816/54585beeaf795953128b4959/html5/thumbnails/16.jpg)
![Page 17: Bms wed sponsored lunch tremor video](https://reader034.vdocuments.mx/reader034/viewer/2022051816/54585beeaf795953128b4959/html5/thumbnails/17.jpg)
CREATIVITY AIN’T WHAT IT
USED TO BE
![Page 18: Bms wed sponsored lunch tremor video](https://reader034.vdocuments.mx/reader034/viewer/2022051816/54585beeaf795953128b4959/html5/thumbnails/18.jpg)
38% OF AD AGENCIES
FIND PLANNING PHASE
TO BE DIFFICULT
40% OF AD AGENCIES
FIND CREATIVE PHASE
TO BE DIFFICULT
38% OF AD AGENCIES
FIND EXECUTION PHASE
TO BE DIFFICULT
Source: DataXu and DIGIDAY, Digital Advertising State of the Industry Survey, Dec. 9, 2010; Casale Media, June 2011
![Page 19: Bms wed sponsored lunch tremor video](https://reader034.vdocuments.mx/reader034/viewer/2022051816/54585beeaf795953128b4959/html5/thumbnails/19.jpg)
CONSUMER EXPECTATIONS
ARE DIFFERENT.
![Page 20: Bms wed sponsored lunch tremor video](https://reader034.vdocuments.mx/reader034/viewer/2022051816/54585beeaf795953128b4959/html5/thumbnails/20.jpg)
COLLABORATION IS KEY.
![Page 21: Bms wed sponsored lunch tremor video](https://reader034.vdocuments.mx/reader034/viewer/2022051816/54585beeaf795953128b4959/html5/thumbnails/21.jpg)
![Page 22: Bms wed sponsored lunch tremor video](https://reader034.vdocuments.mx/reader034/viewer/2022051816/54585beeaf795953128b4959/html5/thumbnails/22.jpg)
WHAT’S MOST IMPORTANT?
NOT SKIPPING YOUR AD
SEEING YOUR AD
SEEING ALL OF YOUR AD
ENGAGING WITH YOUR AD
![Page 23: Bms wed sponsored lunch tremor video](https://reader034.vdocuments.mx/reader034/viewer/2022051816/54585beeaf795953128b4959/html5/thumbnails/23.jpg)
THAT’S MY BOY SPR
VIDEO
![Page 24: Bms wed sponsored lunch tremor video](https://reader034.vdocuments.mx/reader034/viewer/2022051816/54585beeaf795953128b4959/html5/thumbnails/24.jpg)
TIME SPENT
WITH CREATIVE
IS DIFFERENT
![Page 25: Bms wed sponsored lunch tremor video](https://reader034.vdocuments.mx/reader034/viewer/2022051816/54585beeaf795953128b4959/html5/thumbnails/25.jpg)
IMPACT OF
ENGAGEMENT
ON BRAND
LIFT
WHEN VIEWERS
CHOOSE TO ENGAGE,
THEY EXHIBIT
SIGNIFICANTLY
GREATER INTENT.
CAMPAIGN FLIGHT:
January – April 2012
SAMPLE SIZE:
300,783
6 INDUSTRIES:
Travel, Homecare, Beauty,
Technology, Beverages,
Entertainment
10 CAMPAIGNS
![Page 26: Bms wed sponsored lunch tremor video](https://reader034.vdocuments.mx/reader034/viewer/2022051816/54585beeaf795953128b4959/html5/thumbnails/26.jpg)
KEEP YOUR ON
THE PRIZE
![Page 27: Bms wed sponsored lunch tremor video](https://reader034.vdocuments.mx/reader034/viewer/2022051816/54585beeaf795953128b4959/html5/thumbnails/27.jpg)
MOVE THEM.
(AND MEASURE THE MOVEMENT)
![Page 28: Bms wed sponsored lunch tremor video](https://reader034.vdocuments.mx/reader034/viewer/2022051816/54585beeaf795953128b4959/html5/thumbnails/28.jpg)
MEASURE
IMPACT
UNDERSTAND
ENGAGEMENT
KNOW WHEN
& WHERE
KNOW WHY IT
WORKED
![Page 29: Bms wed sponsored lunch tremor video](https://reader034.vdocuments.mx/reader034/viewer/2022051816/54585beeaf795953128b4959/html5/thumbnails/29.jpg)
![Page 30: Bms wed sponsored lunch tremor video](https://reader034.vdocuments.mx/reader034/viewer/2022051816/54585beeaf795953128b4959/html5/thumbnails/30.jpg)
![Page 31: Bms wed sponsored lunch tremor video](https://reader034.vdocuments.mx/reader034/viewer/2022051816/54585beeaf795953128b4959/html5/thumbnails/31.jpg)
Quick One Question Survey YOUR VIDEO WILL RESUME AFTER VOTING
WHICH CAR WOULD YOU DESCRIBE
AS “FITS MY LIFESTYLE”?
FORD FUSION
NISSAN LEAF
VOLKSWAGON JETTA
TOYOTA PRIUS
![Page 32: Bms wed sponsored lunch tremor video](https://reader034.vdocuments.mx/reader034/viewer/2022051816/54585beeaf795953128b4959/html5/thumbnails/32.jpg)
![Page 33: Bms wed sponsored lunch tremor video](https://reader034.vdocuments.mx/reader034/viewer/2022051816/54585beeaf795953128b4959/html5/thumbnails/33.jpg)
![Page 34: Bms wed sponsored lunch tremor video](https://reader034.vdocuments.mx/reader034/viewer/2022051816/54585beeaf795953128b4959/html5/thumbnails/34.jpg)
![Page 35: Bms wed sponsored lunch tremor video](https://reader034.vdocuments.mx/reader034/viewer/2022051816/54585beeaf795953128b4959/html5/thumbnails/35.jpg)
THANKS!
Q&A