Download - Blue Oceans Value Innovation
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Value
Innovation
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NavigatetonewBlueOceans
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Avoid the Red Ocean
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WhatisaRedOcean?
Amarketinwhichthecompetitionhave
nothingleft
to
compete
on
other
than
PRICE
Examples
Telephony(Voice
Services)
Fitness
AirTravel
ManagedServices
BlueOcean,RedOcean,StrategyCanvasandotherrelatedmarksarecopyrightKim,W.ChanandMauborgne,Renee.
Blue
Ocean
Strategy:
How
to
Create
Uncontested
Market
Space
and
Make
the
Competition
Irrelevant.
Boston:
Harvard
Business
School Publishing,
2005.
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NavigatetoBlueOceans
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WhatisaBlueOcean?
Acompetitive
strategy
in
which
the
competitionismadeirrelevant(ormuchless
relevant)throughanapproachthatpursues
differentiationAND
low
cost
to
open
a
previouslyuntappedorunderservedmarket
6
BlueOcean,RedOcean,StrategyCanvasandotherrelatedmarksarecopyrightKim,W.ChanandMauborgne,Renee.
Blue
Ocean
Strategy:
How
to
Create
Uncontested
Market
Space
and
Make
the
Competition
Irrelevant.
Boston:
Harvard
Business
School Publishing,
2005.
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Set New Strategic Directions
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NavigatetoBIG BlueOceans
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How?
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BlueOcean Strategy:
Value
Innovation Simultaneous
pursuitof
Differentiationand
LowCost
TheCornerstoneofBlueOcean
Strategy
BlueOcean,RedOcean,StrategyCanvasandotherrelatedmarksarecopyrightKim,W.ChanandMauborgne,Renee.
Blue
Ocean
Strategy:
How
to
Create
Uncontested
Market
Space
and
Make
the
Competition
Irrelevant.
Boston:
Harvard
Business
School Publishing,
2005.
COSTS
BUYERVALUE
VALUE
INNOVATION
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CreativeThinking
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StructuredBrainstorming
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BlueOcean Strategy:
The
Four
Actions
FrameworkHowdowe
createanew
valuecurvethat
willdifferentiate
usfromthe
competitionina
waythat
makes
themirrelevant?
BlueOcean,RedOcean,StrategyCanvasandotherrelatedmarksarecopyrightKim,W.ChanandMauborgne,Renee.
Blue
Ocean
Strategy:
How
to
Create
Uncontested
Market
Space
and
Make
the
Competition
Irrelevant.
Boston:
Harvard
Business
School Publishing,
2005.
REDUCEWhichfactorsshould
bereducedwellbelowtheindustrystandard?
RAISEWhichfactorsshouldberaisedwellabove
theindustrystandard?
ELIMINATEWhichofthefactors
thattheindustrytakesfor
granted
should
be
eliminated?
CREATEWhichfactorsshould
becreatedthattheindustry
has
never
offered?
ANewValueCurve
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Create
a
Value
Innovation
Curve
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ContinuousValue
Innovation
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BlueOcean
Case
Study:
Formule1
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Formule1:ValueInnovationCurve
ValueCurve Hotel**
Value
High
Low
ValueCurveHotel*
Eliminate Reduce Raise
Average
Formule1
copyright Kim&Mauborgne
KeyElements
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TheValueCreatedbyFormule1
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Create
Formule1
Value
KeyElements
Eliminate Reduce Raise
ValueCurve Htel**ValueCurve Htel*
High
Low
Average
copyright
Kim&
Mauborgne
Formule1:ValueInnovationCurve
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Ready,
Set,
Go.
.
.
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SalesDavidREdniePresident
&
CEO
SalesChannel EuropeSARL
Ph: +33676600925
Email:[email protected]
Blog:http://saleschannel.blogspot.com
Website:www.saleschanneleurope.comMotivation
Performance