SocialMedia.orgVideo Case Studies
Shanee Ben-Zur
“The Global Snowball” Video ExceedsExpectations
This video is from
BlogWellSan FranciscoJune 20, 2011
socialmedia.org/blogwell
SocialMedia.orgCase Studies
This presentation is from
BlogWellSan Francisco
March 27, 2012socialmedia.org/blogwell
NVIDIA Social Media:
A Tale of Two Glowball Vids
March 2012
Overview
• Background
• Glowball 1: Coordinated effort
• Glowball 2: Muddled message
• Key takeaways
Glowball 1: Success Secrets
• Compelling content
• Coordinated effort
• Strategic deployment
Glowball 1: Results
• 600k+ views in 8 days; fastest
growth (now ~900k views)
• 800 comments
• 77% of views from embedded
sources
• Engadget leading embedded
traffic driver (only 7% of total
views)
Glowball 2: Fizzle Factors
• Demo less compelling
• Multiple, competing
videos
• No pre-briefs
Glowball 2: Results
• GB2 only 11.5k views
• 122 comments
• No pre-brief, embeds only 30%
traffic.
• 5 videos launched
simultaneously; fragmented
audience
• In total these garnered half of
GB1 views (~350k)
Key Takeaways
• Make quality content
• Keep message focused
• Plan early, coordinate multi-team effort
• Deploy strategically
Questions?
Shanee Ben-Zur
NVIDIA
Twitter: @sbenzur
Glowball Vids: http://bit.ly/NVIDIAGlowball
Learn more about past and upcoming BlogWells
socialmedia.org/blogwell
This video is from
BlogWellSan FranciscoJune 20, 2011
socialmedia.org/blogwell
SocialMedia.orgCase Studies
This presentation is from
BlogWellSan Fracisco
March 27, 2012socialmedia.org/blogwell
