![Page 1: BlogWell Chicago Social Media Ethics Briefing, presented by Andy Sernovitz](https://reader031.vdocuments.mx/reader031/viewer/2022032514/55d51df7bb61ebc5498b4640/html5/thumbnails/1.jpg)
SocialMedia.orgVideo Case Studies
Andy Sernovitz
Social Media Ethics Briefing:Staying Out of Trouble
This video is from
BlogWellSan FranciscoJune 20, 2011
socialmedia.org/blogwell
SocialMedia.orgCase Studies
This presentation is from
BlogWellChicago
July 18, 2012socialmedia.org/blogwell
![Page 2: BlogWell Chicago Social Media Ethics Briefing, presented by Andy Sernovitz](https://reader031.vdocuments.mx/reader031/viewer/2022032514/55d51df7bb61ebc5498b4640/html5/thumbnails/2.jpg)
Ethics Best Practices
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![Page 3: BlogWell Chicago Social Media Ethics Briefing, presented by Andy Sernovitz](https://reader031.vdocuments.mx/reader031/viewer/2022032514/55d51df7bb61ebc5498b4640/html5/thumbnails/3.jpg)
IT’S ALL ABOUT TRUST
![Page 4: BlogWell Chicago Social Media Ethics Briefing, presented by Andy Sernovitz](https://reader031.vdocuments.mx/reader031/viewer/2022032514/55d51df7bb61ebc5498b4640/html5/thumbnails/4.jpg)
The difference between honesty and sleazery:
![Page 5: BlogWell Chicago Social Media Ethics Briefing, presented by Andy Sernovitz](https://reader031.vdocuments.mx/reader031/viewer/2022032514/55d51df7bb61ebc5498b4640/html5/thumbnails/5.jpg)
THIS IS THE LAW
![Page 6: BlogWell Chicago Social Media Ethics Briefing, presented by Andy Sernovitz](https://reader031.vdocuments.mx/reader031/viewer/2022032514/55d51df7bb61ebc5498b4640/html5/thumbnails/6.jpg)
1. Require disclosure and truthfulness in social media outreach.
2. Monitor the conversation and correct misstatements.
3. Create social media policies and training programs.
Three Guides for Safe Social Media Outreach
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![Page 7: BlogWell Chicago Social Media Ethics Briefing, presented by Andy Sernovitz](https://reader031.vdocuments.mx/reader031/viewer/2022032514/55d51df7bb61ebc5498b4640/html5/thumbnails/7.jpg)
Stay Safe
Never pay
Real disclosure
Don’t lie to your mom
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![Page 8: BlogWell Chicago Social Media Ethics Briefing, presented by Andy Sernovitz](https://reader031.vdocuments.mx/reader031/viewer/2022032514/55d51df7bb61ebc5498b4640/html5/thumbnails/8.jpg)
10 Magic Words I work for _________, and
this is my personal opinion.
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![Page 9: BlogWell Chicago Social Media Ethics Briefing, presented by Andy Sernovitz](https://reader031.vdocuments.mx/reader031/viewer/2022032514/55d51df7bb61ebc5498b4640/html5/thumbnails/9.jpg)
Who are you?
Were you paid?
Is it an honest opinion based on a real experience?
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![Page 10: BlogWell Chicago Social Media Ethics Briefing, presented by Andy Sernovitz](https://reader031.vdocuments.mx/reader031/viewer/2022032514/55d51df7bb61ebc5498b4640/html5/thumbnails/10.jpg)
Biggest Risk: Training Failure
![Page 11: BlogWell Chicago Social Media Ethics Briefing, presented by Andy Sernovitz](https://reader031.vdocuments.mx/reader031/viewer/2022032514/55d51df7bb61ebc5498b4640/html5/thumbnails/11.jpg)
Checklists for every situation Customize for your team
• Disclosure of Identity • Personal and Unofficial
Participation • Truthfulness • Outreach and Advocacy
Campaigns • Agency/Contractor Disclosure • Vendor Questionnaire • Policies and Training
Disclosure Best Practices Toolkit
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![Page 12: BlogWell Chicago Social Media Ethics Briefing, presented by Andy Sernovitz](https://reader031.vdocuments.mx/reader031/viewer/2022032514/55d51df7bb61ebc5498b4640/html5/thumbnails/12.jpg)
Be careful who you hire
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![Page 13: BlogWell Chicago Social Media Ethics Briefing, presented by Andy Sernovitz](https://reader031.vdocuments.mx/reader031/viewer/2022032514/55d51df7bb61ebc5498b4640/html5/thumbnails/13.jpg)
We have a chance to do something good
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![Page 14: BlogWell Chicago Social Media Ethics Briefing, presented by Andy Sernovitz](https://reader031.vdocuments.mx/reader031/viewer/2022032514/55d51df7bb61ebc5498b4640/html5/thumbnails/14.jpg)
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Raise your standards
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![Page 16: BlogWell Chicago Social Media Ethics Briefing, presented by Andy Sernovitz](https://reader031.vdocuments.mx/reader031/viewer/2022032514/55d51df7bb61ebc5498b4640/html5/thumbnails/16.jpg)
Save your brand
Save your reputation
Save your job
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![Page 17: BlogWell Chicago Social Media Ethics Briefing, presented by Andy Sernovitz](https://reader031.vdocuments.mx/reader031/viewer/2022032514/55d51df7bb61ebc5498b4640/html5/thumbnails/17.jpg)
SAVE SOCIAL MEDIA
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![Page 18: BlogWell Chicago Social Media Ethics Briefing, presented by Andy Sernovitz](https://reader031.vdocuments.mx/reader031/viewer/2022032514/55d51df7bb61ebc5498b4640/html5/thumbnails/18.jpg)
If you have to ask, the answer is no
It’s easier to be honest
Pass it on
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![Page 19: BlogWell Chicago Social Media Ethics Briefing, presented by Andy Sernovitz](https://reader031.vdocuments.mx/reader031/viewer/2022032514/55d51df7bb61ebc5498b4640/html5/thumbnails/19.jpg)
Learn more about past and upcoming BlogWells
socialmedia.org/blogwell
This video is from
BlogWellSan FranciscoJune 20, 2011
socialmedia.org/blogwell
SocialMedia.orgCase Studies
This presentation is from
BlogWellChicago
July 18, 2012socialmedia.org/blogwell