Blogging

Your platform Spreading the word &

Your community

Mike McGrail

Technorati searches over 70

Million blogs

Meaning YOURS is ONE in 70

Million(at least)

Is anybody listening?!?

Rule Number 1…Differentiate

Good

Not Good

Rule Number 2…Start Strong!!!

•Make it look pretty

•Build your ‘About’ Page

•Write at least 4 ‘pillar’ articles

Content =

Title

Tagging

Excerpt

Rule Number 3…Be Loud!!!

Your Blog

Registers

Bookmarking

Share Options

Microblogs

Social Networks

Blogs

RSS

Email

Rule Number 4…Don’t Stop!!!

• Don’t over egg it• Be original• Short posts are fine• Split long posts• Always be true to your style

Rule Number 5…Spread the

Love!!!

Community

Guest Blogging

Advocates

ExpertsCrowdsourcing

Face to Face

Rule Number 6…React, Adapt &

Engage

& A

Contact Me

Twitter - @mike_mcgrail

(You can get Dave on @social_penguin)

Email – mike.mcgrail@bigpartnership.co.uk