BLOGGING FOR BUSINESS
8th Annual Celebration of Festiv’AllOctober 16, 2013
PHYLLIS GARLAND
Chief Creative Officer
Garland Web Design & Marketing Services
www.phyllisgarland.com
WHO IS PHYLLIS GARLAND?
• Love all things techie• Love all things WordPress • Marketing consultant• Teacher and workshop facilitator • Licensed Facilitator for Get Clients Now! ™
28-Day Marketing Program for Professionals, Consultants and Coaches
WHY BLOG?
• Establish relationship with your readers and prospective clients
• Establish yourself as a thought leader or expert in your industry
• Get found online – Rank higher in the search engines• Express yourself • Your competition is blogging• Make $$$• Fame & Fortune • Fun!!
WHAT SHOULD I BLOG ABOUT? • Industry news • Customer based questions• How to guides • Poll or a Survey • Interview • Create list ie.
SAMPLE LISTS: “Top 10 Reasons to Hire an Attorney to Write a Will”
“5 Sure-Fire Ways to Get More Comments on your Blog”
“Discover the 7 Essential Elements That Guarantee Financial Freedom”
WHAT SHOULD I BLOG ABOUT?
• Link to useful information • Event Announcement• Giving back • Company news • Guest post/Partner post • Photo post• Recurring Theme
SAMPLE: “Monday Marketing Madness” “Tuesday’s Tips” or “Spicy Friday”“Friday Fun” or “Thursday Throwback”
Every Day
HOW OFTEN?
Keep the conversation going• Ask for comments• Thank people for commenting• Get to know your readers• Answer all questions • Respond to feedback • Reward good remarks • Keep your peeps involved• Don’t distract them • Fight Spam - use Akismet plugin • Measure, improve, and repeat
PLUGINS • BuddyPress • Digg Digg • Follow Button for FeedBurner• Gravity Forms • MailChimp Widget • Mobile Website Builder for WordPress by DudaMobile • Next Gen Gallery• Social Media Widget • Testimonials Widget by Michael Cannon• TweetMeMe • Wordfence Security • Nrelate
BLOGGING PLATFORMS• WORDPRESS• BLOGGER• TUMBLR• TYPEPAD • DELICIOUS
WORDPRESS.COM vs. WORDPRESS.ORG
• WORDPRESS.com is free but limited as far as customization.
• WORDPRESS.org is self-hosted. You pay for monthly hosting fees but is customizable
• WordPress takes care of 80-90% of the mechanics of Search Engine Optimization (SEO)
IS BLOGGING RIGHT FOR YOU?
• Do you like to write? • Do you have time to write? • Is your business your passion? • Do you have something to say?
WORK WITH PHYLLIS
• Private sessions• Learn WordPress in a Day – Friday, November 15th
http://www.meetup.com/WordPress-For-Business-or-Pleasure/events/142932522/
• Peninsula Blogging Club every Tuesday in San Mateo http://www.meetup.com/WordPress-For-Business-or-Pleasure
• Get Clients Now!™ – 28 Day Marketing Program starts November 5th
• For more information go to: phyllisgarland.com
LET’S GET SOCIAL
• [email protected]• TWITTER: @phyllisgarland• www.meetup.com/WordPress-For-Business-or-Pleasure• https://www.facebook.com/PhyllisGarlandMarketingServices
Phyllis Garland
Chief Creative Officer
Garland Web Design & Marketing Services
www.phyllisgarland.com
