1.BIZ 2401 and the Library World of resources at your fingertipsProfessor Traci Welch Moritz Public Services Librarian/Assistant Professor Heterick Memorial Library

2. Who are you and how am I to remember all this stuff? 3. Goals for Today 1. Overview of library information systems 2. Specific tools for accessing information Catalogs Databases Internet Bibliographic citation software 3. Accessing periodicals 4. Accessing Information O Catalogs for locatingbooks, maps, musical scores, govt. documents, etc.O Databases usually for locatingmagazine and newspaper articles, but may cover other materials as wellO Internet digital content, mostly inthe public domain (not commercial materials) 5. Catalogs O Massive collections of data whichallow for retrieval O Organized O Fully indexed O Allows for sophisticated searching O Target audience O Shows access points O Updated every second of every day 6. Catalogs POLAROhioLINK 7. Databases O Massive collections of data which allow for O O O O O O Oretrieval Organized Fully indexed Allows for sophisticated searching Target audience Selected content Not free to the library but free to users Updated periodically 8. Search types Search Author Title Subject Keyword Date Language Call Number FormatCatalogsDatabasesSearch Engines 9. Accessing InformationClick here for more resources9 10. SEARCH 11. What is included? O POLAR O Article-level searching for allEBSCO databases O Article-level searching for a variety of other databases: JSTOR, Hoovers, AccessPharmacy, etc. O Title-level searching for most other databases: IEEE, CIAO, Proquest Nursing & Allied Health O OhioLink central catalog 12. Results: Full Text, Polar 13. Results: OhioLink 14. Results: Find It @ ONU 15. Results: ILL 16. Facets: Limit Your Results 17. Things to Remember O Facets are your Friend: After yousearch, limit your results to what you really want O A tool not a solution: This is not the solution to everything O Ask the librarians for help O There will still be some small changes coming 18. Using Databases Select Marketing or Business 19. Off Campus Access Be sure to click on the Off campus access tab to the right of the database title to beginFirst and last name exactly as it appears on ONU ID + all 11 digits of university ID Click on submit 20. Library App now available 21. Finding Journals at HML O If looking for a specific journal, type in title at library catalogPrint Back issues on microfiche Back issues available electronically 22. Fortune, printOwn title from 1969 to latest received copy. Click on latest received to find out where all issues are housed 23. Fortune, print BND PRP means these issues are at bindery and so unavailableCopies from 1969 through September 2010 are on 2nd floor bound periodical collection or in microformsARRIVED means just that and because the location is Reserve, these are ones behind the desk. 24. Fortune, microfiche 25. Fortune, electronic access 26. Finding Journals at HML Also see what is accessible electronically through the Electronic Journal Finder. 27. Electronic Journal FinderClick on Electronic Journals and type in title or as much as you know of it. 28. Electronic Journal Finder 29. Electronic Journal FinderAble to search within specific journal for subject. 30. Electronic Journal FinderClick on html, pdf or find it icon to access the article. 31. Options for articles O Save it O Email it O Print it O Export it O (check for citation information) 32. Bibliographic Citation SoftwareREFWORKS 33. Internet Databases Pay to PlayInternet (Search Engines)O Usually created by a single O O O Opublisher Content pre-arranged for easy use Quality/ content control thru editorial staff Content usually available only to subscribers Content source usually identified and datedO Material from numerousOO O Osources, individual. Government, etc. Search engines must work with material prepared without regard for specific software Quality of material varies Generally do not access forprofit information Content often anonymous and undated 34. Internet O O O O O O OUnstructured Constantly changing Not fully indexed Appeals to no special audience No selection of content Content most often not free Updated every second of every day 35. Internet Comprehensive search engines: Alta Vista Ask.com Scholar.Google Hotbot Excite Lycos WisenutSubject portals: Librarians' Index to the Internet WWW Virtual LibraryMulti-engine searching: MetaCrawler Vivisimo 36. InternetGoogle and Wikipedia arent evil, just use them for the correct purpose in your research. 37. Internet Note: See the Google Scholar tab in Research Guide for off campus accessONU buys Full-text database OhioLINK Permits Google to link to full-textONU user sees licensed full-text articlesGoogle asks to link to contentRun Google Scholar Search 38. Critically evaluating websites O Currency * The timeliness of theinformation. O Relevance/Coverage *The depth and importance of the information. O Authority *The source of the information. O Accuracy *The reliability of the information. O Purpose/Objectivity *The possible bias present in the descriptions are from *The CRAAP acronym andinformation. Meriam Library at California State University Chico. Used with permission. 39. The Invisible Web O Most searchers only locate 0.03% - 1 in 3,000 - ofthe Web pages available to them O Even advanced searchers, using largest searchengines, can only access about 16% of Web contentDiagrams from http://brightplanet.com/technology/deepweb.asp 40. The Invisible Web 41. The Invisible Web O WHY? Because 84% of the information available on the Internet is found only on the invisible Web, a.k.a. deep Web, and is not searchable using a general Visible 16% search engine such as Google Invisible 84%Statistics from The Deep Web: Surfacing Hidden Value, http://www.press.umich.edu/jep/07-01/bergman.html 42. The Invisible Web O Visible Web page exists in static orunchanging form O Exists as a physical file on a computer O Most in .htm or .html format O Similar to a word processed document in .doc or .wpd format 43. The Invisible Web Static Web pages considered visiblebecause standard search engines can index them and display them as search results 44. Indexing & the Visible Web Search engine spider crawls Web starting with already indexed static pagesSpider encounters link to a new static Web pageWebmaster registers new static Web page with search engineSpider follows linkSpider adds new Web page to search engines index Content rendered visible 45. The Invisible Web O Invisible Web content is dynamic orchanging O Contains bits of information stored in a database and pulled together on-the-fly into a Web page at your request O Page doesnt exist until you request it O Similar to a mail merged document 46. The Invisible Web O Dynamic Web Page Your search results Database AuthorTitlePublicationB. ShuchaSearching Wisconsin Smarter LawyerJ. DoeCommon LawJ.Q. PublicLegal Tech Tips1. B. Shucha, Searching Smarter, Wisconsin Lawyer. 2. J.Q. Public, Legal Tech Tips, ABA Journal.Marquette Law ReviewABA Journal 47. The Invisible Web O Because this content is dynamic, orphysically nonexistent, most search engines are unable to retrieve it, thereby rendering it invisible. 48. Indexing & the Invisible Web Spider crawls Web starting with already indexed static pagesSpider encounters databaseQuery is required to access dynamic dataSpider incapable of generating querySpider stops and cannot index data in database Content rendered invisible 49. The Invisible Web O Other types of Invisible Web Content O Very recent static pages whichhavent yet been indexed O Password protected data 50. The Invisible Web Content O 95% of invisible Web content is free and availableto the public O Quality of content often exceeds that of visible Web contentFrom The Deep Web: Surfacing Hidden Value, http://www.press.umich.edu/jep/07-01/bergman.html 51. The Invisible Web Content O Legal & Governmental Materials Available in thePublic Domain O Case law O Statutes O Bills O Regulations O Patents O Briefs O Census Data O Government Reports 52. The Invisible Web Content O Business Data O SEC filings O Stock quotes O Company profiles,All Databases owned by Heterick Memorial Library under the Business or Marketing linksannual reports See MRKT Research Guide under Invisible/Deep Web 53. The Invisible Web Content O General Information O Address & phone directories O Flight schedules O Dictionaries O Maps 54. The Invisible Web Content O NOT freely available on Web (usually) O For Profit Publications O Public domain documents with editorialenhancements O Other material that is someones intellectual property 55. Finding Invisible Web Content O To find ANY information, consider where anauthoritative source might be found O Print? O Visible Web? O Invisible Web? O Subscription Database? O Phone Call? O Next, consider the quickest, most cost-effectiveway to get the information 56. Finding Invisible Web Content O If you determine that it may be available on theinvisible Web, how do you find it?By knowing where to look! 57. Finding Invisible Web Content A great deal of excellent legal and business information is freely available on the InternetMuch of it is contained within databases and is, therefore, invisible to most conventional search engines 58. Finding Invisible Web Content The most effective way to access this information is using the databases own search boxThe search box is usually found on a static, visible Web page that is accessible using a conventional search engine 59. Finding Invisible Web Content O Search StrategyO DONT search for specific information using a conventional search engine O DO use a conventional search engine to search for a database that may contain the information you seekO THEN use the search box for that database to search for the specific information 60. Finding Invisible Web Content The point is that often the key to the answer is not locating the answer itself as the first step, but locating the right database in which to search for it. Diana Botluk, Mining Deeper into the Invisible Web, http://www.llrx.com/features/mining.htm 61. Finding Invisible Web Content O General Invisible Web Directories OCompletePlanet, http://www.completeplanet.com O Direct Search, http://www.freepint.com/gary/direct.htm O ProFusion, http://www.profusion.com O Librarian's Index to the Internet, http://lii.org OSee more under the BIZ 240 Research Guide. 62. Acknowledgement Presentation based on the article: OBonnie Shucha, Searching Smarter: Finding Legal Resources on the Invisible Web, Wisconsin Lawyer, September 2004, at 19, at http://tinyurl.com/dthen. Bonnie Shucha Used with permission of Bonnie Shucha 03/15/2011Reference & Electronic Services Librarian University of Wisconsin Law Library bjshucha@wisc.edu http://wisblawg.blogspot.com 63. End of Library Class #1 O Questions?Professor Traci Welch Moritz Public Services Librarian/Assistant Professor Heterick Memorial LibraryO Email t-moritz@onu.eduO IM 8a-12:30p M-F O Ext. 2473 O Reference desk most days8a-12:30p