Download - Bharat earth movers ltd (beml)
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Bharat Earth Movers Ltd (BEML)
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BEML
• 1964
• PSU (54% Government of India)
• Mini-Ratna
• Main Line of Business– Mining & Construction– Defence– Rail & Metro
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BEML
• Eight manufacturing units spread over four locations – Kolar Gold Fields (KGF) Complex (around 100 Km
from Bangalore) • Earth Moving Division • Rail Coach Unit II • Heavy Fabrication Unit • Hydraulic & Powerline Division
– Mysore Complex (around 130 Km from Bangalore) • Truck Division • Engine Division
– Bangalore Complex - Rail & Metro Division– Vignyan Industries, Tarikere - Steel Castings
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Vision
• To become a market leader, as a diversified company, supplying products and services to Mining & Construction, Rail & Metro and Defence sectors and globalize its presence.
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Mission
• Improve competitiveness through organizational transformation and collaboration / strategic alliances / joint ventures in technology.
• Grow profitably by aggressively pursuing opportunities in national and international markets.
• Attract and build people in a rewarding and inspiring environment by fostering creativity and innovation.
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Objectives
• To maintain a dominant position in design, development, manufacture and marketing of Defence, Earthmoving & Construction and Rail & Metro equipment.
• To diversify and grow. • To provide total engineering solutions to its customers. • To internationalise operations by enhancing exports. • To improve profitability. • To maintain State-of-the-Art technology for all products. • Re-orientation of the business operations to match
present scenario. • Continuous building of skills and competencies to bring
about Executive Effectiveness for Management Succession.
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Product Mix
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Industry & Competitive Analysis
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Construction and Mining Equipments Industry (CME)
Source: Construction & Material Handling Magazine – April 2007
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Source: Construction & Material Handling Magazine – April 2007
Construction and Mining Equipments Industry (CME)
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Source: Construction & Material Handling Magazine – April 2007
Construction and Mining Equipments Industry (CME)
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Source: Construction & Material Handling Magazine – April 2007
Construction and Mining Equipments Industry (CME)
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Construction and Mining Equipments Industry (CME)
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Construction and Mining Equipments Industry (CME)
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Construction and Mining Equipments Industry (CME)
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Construction and Mining Equipments Industry (CME)
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• Industry Competitiveness– Threat of New Entrants– Competitive Rivalry– Threat of Substitutes– Supplier Power– Customer Power
Construction and Mining Equipments Industry (CME)
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• Key Success Factors– Post Sales Support– R&D Innovation– End to End Service
Construction and Mining Equipments Industry (CME)
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• Competitors– JCB India– L&T Case and L&T Komatsu– Ingersoll-Rand India Ltd– TELCON– Voltas– Godrej & Boyce Mfg. Co. Ltd.– Escorts Construction Equipment Ltd.– Action Construction Equipment Ltd
Construction and Mining Equipments Industry (CME)
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• BEML – first move advantage & leading player
• Achieved forward & backward integration
• Manufacturing Flexibility
• Joint Ventures in Mines
• Expanding distribution and marketing network
• Expansion in Latin American market
Construction and Mining Equipments Industry (CME)
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Railway & Metro Products Industry
• Turn Around in Indian Railways
• Limited Production of Rail Coaches
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• Cast Product Range
• High Demand for Metro Coaches & absence of domestic competition
• Decicated Production Facility and Expansion
• Order Backlog
Railway & Metro Products Industry
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Defense Products Industry
• Capital Expenditure has increased by 27%
• BEML is Defense Public Sector Undertaking
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• Technological Ties
• Volatile Segment for BEML
Defense Products Industry